At a Glance
- Tasks: Lead our marketing team to drive growth and shape brand identity.
- Company: Join a fast-growing retail group with a strong market presence.
- Benefits: Flexible working locations, high impact role, and career development opportunities.
- Other info: Be part of an inclusive workplace that values diversity and merit.
- Why this job: Make a real difference in a household name's future while leading a dynamic team.
- Qualifications: E-commerce experience, creative vision, and strong commercial acumen required.
The predicted salary is between 63000 - 77000 £ per year.
Following a phenomenal first year of establishing strong momentum, we are stepping firmly into our next chapter of rapid growth at MFI. As a cornerstone of our retail group, we are scaling fast—and we are looking for a commercial heavyweight to lead our marketing team. If you live and breathe retail, know how to balance brand prestige with razor‑sharp performance marketing, and want to help shape the future of a household name in home retail, this is your moment.
What You'll Be Doing
- Drive Commercial Growth: Own and govern key metrics including CAC, LTV, and cost‑of‑sale efficiency, ensuring every pound spent fuels profitable expansion.
- Shape the Brand Identity: Sharpen our core narrative, set the tonal and visual bar, and oversee major hero campaigns, packaging, and unboxing experiences that turn casual shoppers into brand loyalists.
- Scale the Infrastructure: Direct our MarTech architecture, future‑proof our first‑party data strategy, and manage our external agency ecosystem with absolute accountability.
- Lead Cross‑Functionally: Partner closely with Finance, Product, and Operations to ensure commercial margins, inventory lifecycles, and promotional calendars align seamlessly.
- Develop Talent: Mentor and grow our existing team while mapping out our medium‑term hiring roadmap.
What We Are Looking For
- E‑Commerce Expertise: Proven experience scaling an e‑commerce brand, ideally within furniture, homeware, home improvement, or a related high‑value category.
- The Dual Threat: A rare blend of creative vision—someone with a sharp eye for design and world‑building who can brief and challenge top‑tier creative work—backed by a deep, data‑driven grasp of performance channels.
- Commercial Acumen: Demonstrated success managing substantial budgets, diversifying revenue channels, and negotiating high‑stakes agency partnerships.
- Hands‑On Leadership: A proactive, solution‑focused mentor who loves building high‑performing team cultures and aligning cross‑functional teams.
Why Join MFI?
- High Impact: A genuine seat at the leadership table where your strategies will directly dictate market share and brand trajectory.
- The Scale‑Up Journey: The backing of an established retail group combined with the fast‑paced, agile energy of a high‑growth brand.
- Flexibility: Based out of our modern offices in either Leyland, Skelmersdale or Birmingham City Centre.
Equality, Diversity & Inclusion: Victorian Plumbing is an equal opportunity employer. We recruit solely on merit and do not discriminate on the basis of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. We are committed to building a diverse workforce and providing a supportive environment for all. By applying, you consent to your data being processed in accordance with UK GDPR.
Location: Leyland HQ /Skelmersdale or Birmingham City Centre
Hours: Full Time (PERM)
Head of Marketing in Birmingham employer: Victorian Plumbing
MFI, part of the Victorian Plumbing family, is an exceptional employer that fosters a dynamic and collaborative work culture at our Leyland HQ. With a focus on employee growth and development, we offer opportunities to make a tangible impact in the fast-paced e-commerce sector while enjoying a supportive environment that values diversity and inclusion. Join us to be part of a team that not only drives commercial success but also creates beautiful spaces for our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Victorian Plumbing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Victorian Plumbing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Victorian Plumbing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Victorian Plumbing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Victorian Plumbing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Victorian Plumbing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Victorian Plumbing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Victorian Plumbing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Victorian Plumbing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Victorian Plumbing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
