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- Tasks: Lead and grow wholesale business across North Europe, Middle East, and APAC.
- Company: Join the iconic Victoria Beckham brand, known for luxury fashion and innovation.
- Benefits: Enjoy a full-time role with opportunities for travel and professional growth.
- Why this job: Be part of a dynamic team driving brand elevation and impactful market strategies.
- Qualifications: 5+ years in international wholesale; strong negotiation and analytical skills required.
- Other info: Fluency in English is essential; French or German is a plus.
The predicted salary is between 43200 - 72000 £ per year.
Get AI-powered advice on this job and more exclusive features.
Job Title: Area Manager Wholesale – North Europe, Middle East & APAC
Overview: Victoria Beckham is recruiting a highly driven and strategic Area Manager
Wholesale to lead and grow our wholesale business across North Europe (including the UK),
the Middle East and APAC. This role requires strong commercial acumen, operational
excellence and a proven track record in international business development. You will be
responsible for managing key accounts, department store partnerships, and franchise operations in selected markets, while identifying new opportunities for brand elevation and profitable growth.
Key Responsibilities:
• Own and drive the wholesale strategy and budget across assigned regions.
• Identify growth opportunities and define tailored market strategies by region
• Lead seasonal sales forecasts, budgets and business reviews with each partner.
• Monitor sell-through performance and take corrective actions to optimize sell-out.
Partner Management
• Manage and develop relationships with wholesale partners, agents and distributors
across the regions.
• Act as the key point of contact for all commercial and operational topics.
• Negotiate and renew agreements with local partners, ensuring brand consistency and
profitability.
• Oversee potential franchise or joint venture partnerships
Go-to-Market & Sales Execution
• Lead seasonal market appointments with a strong understanding of merchandising
priorities, brand calendar and collection architecture.
• Coordinate sell-in process in close collaboration with merchandising, finance and
operations teams.
• Ensure timely order entry, delivery follow-ups and in-season reorders.
Retail & Brand Development Support
• Ensure brand visibility and in-store execution is aligned with global guidelines.
• Work closely with the Project Management, Retail & Visual Merchandising teams to
drive impactful activations.
• Support local teams with training, store openings and sales targets.
Internal Collaboration & Reporting
• Partner with Supply Chain, Finance, Retail, Image, and Project Management teams to
ensure holistic account management.
• Provide regular sales reporting, market feedback and competitive benchmarking.
• Contribute to internal projects such as new market openings or operational
improvements.
• Minimum 5 years of experience in international wholesale or buying in luxury fashion.
• Strong knowledge of North European, Middle Eastern and/or APAC retail landscapes.
• Proven ability to manage multi-channel wholesale accounts and franchise models.
• Autonomous, entrepreneurial and results-oriented mindset.
• Strong negotiation, analytical and communication skills.
• Fluent in English; French or German is a plus.
• Willingness to travel frequently across the assigned regions.
*You may be required to support on additional duties/tasks as necessary to meet the business needs*
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Industries
Retail Luxury Goods and Jewelry and Wholesale Luxury Goods and Jewelry
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Senior Area Sales Manager employer: Victoria Beckham
Contact Detail:
Victoria Beckham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Area Sales Manager
✨Tip Number 1
Familiarise yourself with the luxury fashion market, especially in North Europe, the Middle East, and APAC. Understanding regional trends and consumer behaviour will help you demonstrate your commercial acumen during discussions.
✨Tip Number 2
Network with professionals in the luxury retail sector. Attend industry events or join relevant online forums to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 3
Prepare to discuss your experience with managing multi-channel wholesale accounts. Be ready to share specific examples of how you've driven growth and optimised performance in previous roles.
✨Tip Number 4
Showcase your negotiation skills by preparing case studies or scenarios where you've successfully negotiated agreements or partnerships. This will highlight your ability to manage relationships with key stakeholders effectively.
We think you need these skills to ace Senior Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in international wholesale and luxury fashion. Emphasise your achievements in managing key accounts and driving sales growth, particularly in the North European, Middle Eastern, and APAC markets.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the brand and its market positioning. Discuss how your strategic mindset and commercial acumen can contribute to Victoria Beckham's wholesale strategy and growth objectives.
Showcase Your Negotiation Skills: Provide specific examples of successful negotiations you've conducted in previous roles. Highlight your ability to manage relationships with partners and your experience in ensuring brand consistency and profitability.
Highlight Your Analytical Abilities: Mention your experience with sales forecasting, budget management, and performance monitoring. Use data-driven examples to illustrate how you've optimised sell-through performance and contributed to business reviews.
How to prepare for a job interview at Victoria Beckham
✨Research the Company and Market
Before your interview, make sure to thoroughly research Victoria Beckham as a brand and its position in the luxury fashion market. Understand their recent collections, partnerships, and any news related to their wholesale strategy, especially in the North European, Middle Eastern, and APAC regions.
✨Prepare for Scenario-Based Questions
Given the role's focus on managing key accounts and negotiating agreements, be ready to discuss specific scenarios from your past experience. Prepare examples that showcase your strategic thinking, negotiation skills, and how you've successfully driven growth in previous roles.
✨Showcase Your Analytical Skills
The role requires strong analytical abilities to monitor sell-through performance and optimise strategies. Be prepared to discuss how you have used data to inform decisions in your previous positions, and bring examples of how you’ve improved sales performance through analysis.
✨Demonstrate Cultural Awareness
Since this position involves working across diverse regions, highlight your understanding of different cultural nuances in business practices. Share experiences where you successfully navigated these differences to build relationships with partners or clients in various markets.
