Press Assistant

Job Title: Press Assistant

Department: Brand Communications

Role Overview:

The Press Assistant will ensure the smooth running of the press department, managing sample

movement across editorial and VIP requests while maintaining the press office and showroom. The Press Assistant will work closely with the Press Officer.

Main Responsibilities:

• Build and maintain strong relationships with editorial and agent contacts, as well as digital

communities (publications and influencers).

• Manage all sample send outs, call backs, credit line and image requests with media.
• Maintain the PR calendar to capitalise on talent dressing opportunities, publication specials and pitching opportunities.
• Compile and regularly update celebrity/VIP gifting lists to ensure talent are always on brand and culturally relevant ahead of launches.
• Update and manage VIP/influencer gifting documents for reporting purposes.
• Assist in the organisation and execution of press events (including but not limited to brand

activations and seasonal fashion week shows).

• Monitor media and VIP coverage daily, maintaining monthly coverage folders and updating reports.
• Maintain the global contact database (Data input, GPS clean up).
• Ensure the Press Office is tidy and showroom is merchandised.
• Manage the archiving of collections at the end of each season.
• Raise PR department invoices on a daily basis ensuring suppliers are paid on time.
• Develop close relationships with all relevant internal stakeholders (Design, Marketing, Creative, Store Management).
• Work closely with Brand Communications and provide general support to the PR and Marketing teams.

Essential Skills & Requirements:

• One year of experience working in a busy press office or agency across the fashion, lifestyle or creative industries.
• A strong interest in fashion, including a passion for current digital trends and social channels.
• Excellent communication skills and attention to detail.
• The ability to forge strong relationships.
• Strong computer skills including Sheets/Excel, Slides/Powerpoint, Launchmetrics, knowledge of international shipping platforms and customs invoicing procedures.
• The ability to contribute fresh and innovative ideas.

*You may be required to additional duties/tasks as necessary to meet the business needs*