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- Tasks: Lead and grow wholesale business across North Europe, Middle East, and APAC.
- Company: Join the iconic Victoria Beckham brand, known for luxury fashion and innovation.
- Benefits: Enjoy competitive salary, travel opportunities, and a dynamic work environment.
- Why this job: Be part of a creative team driving brand elevation and impactful market strategies.
- Qualifications: 5+ years in international wholesale; strong knowledge of luxury fashion markets required.
- Other info: Fluency in English is essential; French or German is a bonus.
The predicted salary is between 43200 - 72000 £ per year.
Overview: Victoria Beckham is recruiting a highly driven and strategic Area Manager Wholesale to lead and grow our wholesale business across North Europe (including the UK), the Middle East and APAC. This role requires strong commercial acumen, operational excellence and a proven track record in international business development. You will be responsible for managing key accounts, department store partnerships, and franchise operations in selected markets, while identifying new opportunities for brand elevation and profitable growth.
Key Responsibilities:
- Commercial Strategy & Market Development
- Own and drive the wholesale strategy and budget across assigned regions.
- Identify growth opportunities and define tailored market strategies by region (department stores, franchises, concept stores, distributors, etc.).
- Lead seasonal sales forecasts, budgets and business reviews with each partner.
- Monitor sell-through performance and take corrective actions to optimize sell-out.
- Partner Management
- Manage and develop relationships with wholesale partners, agents and distributors across the regions.
- Act as the key point of contact for all commercial and operational topics.
- Negotiate and renew agreements with local partners, ensuring brand consistency and profitability.
- Oversee potential franchise or joint venture partnerships.
- Go-to-Market & Sales Execution
- Lead seasonal market appointments with a strong understanding of merchandising priorities, brand calendar and collection architecture.
- Coordinate sell-in process in close collaboration with merchandising, finance and operations teams.
- Ensure timely order entry, delivery follow-ups and in-season reorders.
- Retail & Brand Development Support
- Ensure brand visibility and in-store execution is aligned with global guidelines.
- Work closely with the Project Management, Retail & Visual Merchandising teams to drive impactful activations.
- Support local teams with training, store openings and sales targets.
- Internal Collaboration & Reporting
- Partner with Supply Chain, Finance, Retail, Image, and Project Management teams to ensure holistic account management.
- Provide regular sales reporting, market feedback and competitive benchmarking.
- Contribute to internal projects such as new market openings or operational improvements.
Essential Skills & Requirements:
- Minimum 5 years of experience in international wholesale or buying in luxury fashion.
- Strong knowledge of North European, Middle Eastern and/or APAC retail landscapes.
- Proven ability to manage multi-channel wholesale accounts and franchise models.
- Autonomous, entrepreneurial and results-oriented mindset.
- Strong negotiation, analytical and communication skills.
- Fluent in English; French or German is a plus.
- Willingness to travel frequently across the assigned regions.
*You may be required to support on additional duties/tasks as necessary to meet the business needs*
Area Sales Manager employer: Victoria Beckham
Contact Detail:
Victoria Beckham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager
✨Tip Number 1
Familiarise yourself with the luxury fashion market in North Europe, the Middle East, and APAC. Understanding regional trends and consumer behaviour will help you demonstrate your commercial acumen during interviews.
✨Tip Number 2
Network with professionals in the wholesale and luxury fashion sectors. Attend industry events or join relevant online forums to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed key accounts or driven growth in previous roles. Highlighting your achievements will showcase your ability to meet the demands of this position.
✨Tip Number 4
Research Victoria Beckham's brand values and recent initiatives. Being able to articulate how your experience aligns with their goals will set you apart as a candidate who is genuinely interested in contributing to their success.
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in international wholesale and luxury fashion. Emphasise your achievements in managing key accounts and driving sales growth, particularly in the North European, Middle Eastern, and APAC markets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your commercial acumen and strategic thinking. Discuss specific examples of how you've successfully developed market strategies or managed partnerships in previous roles.
Highlight Key Skills: In your application, clearly outline your negotiation, analytical, and communication skills. Mention any experience you have with multi-channel wholesale accounts and franchise models, as these are crucial for the role.
Show Enthusiasm for Travel: Since the role requires frequent travel, express your willingness and excitement to travel across the assigned regions. This shows your commitment to the role and understanding of the job's demands.
How to prepare for a job interview at Victoria Beckham
✨Research the Company and Market
Before your interview, make sure to thoroughly research Victoria Beckham as a brand, its values, and its position in the luxury fashion market. Understanding the retail landscapes of North Europe, the Middle East, and APAC will also give you an edge in discussing strategies and opportunities.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare examples from your past experiences where you've successfully managed key accounts or developed market strategies. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Negotiation Skills
Since the role involves negotiating agreements with partners, be ready to discuss your negotiation style and provide examples of successful negotiations you've conducted in the past. Highlight how you ensured brand consistency and profitability in those situations.
✨Demonstrate Your Collaborative Spirit
This position requires working closely with various teams. Be prepared to discuss how you've collaborated with different departments in previous roles, such as finance, merchandising, and project management, to achieve common goals and drive business success.
