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- Tasks: Join the V&A's Commercial Marketing team to create impactful campaigns for membership, retail, and more.
- Company: Victoria and Albert Museum, a leading cultural institution with a focus on creativity and collaboration.
- Benefits: 29 days holiday, generous pension contributions, life assurance, and discounts at major retailers.
- Why this job: Make a difference in the arts while developing your marketing skills in a vibrant environment.
- Qualifications: Experience in digital marketing, excellent copywriting skills, and a passion for culture.
- Other info: Dynamic role with opportunities for growth and a commitment to sustainability and equity.
The predicted salary is between 28800 - 43200 £ per year.
Position with the Commercial Marketing team at Victoria and Albert Museum.
The Role
This role will be an integral part of the Commercial Marketing team with a focus on delivering campaigns for the V&A’s commercial offer, including membership, V&A Academy, retail and publishing. These revenue-generating areas help to fund our programme and collections, with 100% of profits returned to the V&A. Working closely with the Commercial Marketing Manager, you will be involved in the ideation and delivery of marketing campaigns designed to grow our commercial offer. Supporting the growth of a range of products including V&A Retail, V&A Academy, and V&A Publishing. Collaborating with internal and external partners to ensure the seamless development and execution of promotional assets and activity across owned and paid channels.
What will you be doing?
- Campaign delivery and implementation
- Strategic Support
- Asset Development and Coordination
- Data Analysis & Reporting
- Email Marketing & Newsletter Coordination
- Marketing Ambassador and Cross-Department Collaboration
Who are we looking for?
- Demonstrable marketing experience with campaign planning skills and specifically experience of digital marketing, paid digital campaigns and social media.
- Excellent copywriting, editing and proof-reading skills.
- Keen eye for detail and aptitude for developing content tailored for specific audiences.
- Experience of working with design teams and agencies to produce marketing materials and production plans (from print to digital display and social assets), making best use of available resources.
- Familiar with the basics of digital campaign reporting, able to use data and insight to make decisions and improve effectiveness.
- Curious and culturally engaged, and up to date with trends and developments in the marketing, digital, retail and cultural spaces.
- Desirable: Experience in membership propositions, e-commerce, arts, culture, publishing, retail or learning markets.
- Excellent standard of written English and highly numerate with the ability to analyse data and financial inputs to manage budgets and plans.
- Experience of communicating clearly, with the ability to adapt your communication style for different groups.
- Experience of using MS Office, Google Analytics and other relevant IT systems to an intermediate/advanced level.
- Ability to think creatively and flexibly, working under own initiative to manage high workload and multiple priorities whilst meeting deadlines.
- Shares our Values of Sustainability, Equity, Creativity, Collaboration & Generosity.
What’s in it for you?
- 29 days of holiday + public holidays each year
- 5.5% employee pension contribution, 10% employer pension contribution (post-probation)
- Life assurance scheme (to value of 4 x annual salary)
- Family-friendly policies e.g. enhanced maternity + paid carers leave
- Free sanitary products for all employees across our sites
- Free entrance to many major museums and exhibitions
- Benefits platform offering discounts at major retailers and many more
When do applications close? 11 January @ 23:59
Employment type: Contract (13-month FTC)
Seniority level: Associate
Job function: Marketing and Strategy/Planning
Marketing Officer, Commercial Marketing employer: Victoria and Albert Museum
Contact Detail:
Victoria and Albert Museum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer, Commercial Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the marketing field, especially those who work at the V&A or similar organisations. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Show off your skills! Prepare a portfolio showcasing your best marketing campaigns, especially those involving digital and social media. This will help us see your creativity and effectiveness in action.
✨Tip Number 3
Be ready for the interview! Research the V&A’s commercial offerings and think about how your experience aligns with their goals. We want to see your passion for arts and culture shine through!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and contributing to the V&A’s mission.
We think you need these skills to ace Marketing Officer, Commercial Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Officer role. Highlight your relevant experience in digital marketing and campaign planning, and don’t forget to mention any work with design teams or agencies!
Show Off Your Copywriting Skills: Since excellent copywriting is key for this position, include examples of your best writing. Whether it’s social media posts, newsletters, or marketing materials, let us see your flair for words and attention to detail.
Be Data Savvy: We love candidates who can use data to drive decisions! Mention any experience you have with digital campaign reporting or using tools like Google Analytics. Show us how you’ve used insights to improve campaign effectiveness.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Victoria and Albert Museum
✨Know Your Campaigns
Before the interview, dive deep into the V&A's recent marketing campaigns. Understand their objectives, target audiences, and outcomes. This will not only show your genuine interest in the role but also allow you to discuss how your skills can contribute to future campaigns.
✨Showcase Your Copywriting Skills
Since excellent copywriting is a key requirement, prepare examples of your past work. Bring along snippets of successful campaigns or content you've created. Be ready to discuss your thought process behind crafting messages tailored for specific audiences.
✨Familiarise Yourself with Data Analysis
Brush up on your data analysis skills, especially if you've used tools like Google Analytics. Be prepared to discuss how you've used data to inform marketing decisions in the past. This will demonstrate your ability to make data-driven choices that enhance campaign effectiveness.
✨Emphasise Collaboration Experience
The role involves working closely with various teams, so highlight your experience in cross-department collaboration. Share specific examples of how you've successfully worked with design teams or external partners to deliver marketing materials and campaigns.