Area Sales Manager (North) in Gloucester

Department: IVMS Sales

Employment Type: Permanent - Full Time

Location: Barnwood, Gloucester

Reporting To: Simon Gunter

Description: Industrial Vision & Metrology Systems Ltd brings together two pioneering companies, Industrial Vision Systems (IVS) and The Sempre Group (Sempre), into one powerful Smart Manufacturing company. Together, we are redefining how the world’s leading manufacturers design, measure, inspect, and optimise their production processes.

The Role: Join our growing UK sales team to support our manufacturing customers in finding the best solution to their metrology, vision systems and quality challenges. Previous experience and interest in measurement, metrology, vision systems or engineering is beneficial.

Key Responsibilities

• Ensure consistent, profitable growth in sales revenues through positive planning, deployment and management of your sales territory.
• Be responsible for developing sales to meet agreed company objectives.
• Be a team player, show initiative and work effectively with the sales team and other company employees.

Impact:

• Create levels of activity that produce a return in enquiries, projects, demonstrations and orders.
• Maximise product awareness throughout your sales territory.
• Build a pipeline which will drive sales on a consistent monthly basis.
• Build and maintain Key accounts through regular pre‑arranged site visits.

Accountability:

• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity.
• Attain or exceed sales targets and management of pipeline & forecasting.
• Optimise field time by spending quality time.
• Report to the Sales Director on all aspects of the sales pipeline and activities.

Key Results Areas:

• Sales Activity, demonstrations and orders.
• Development of sales across all Company product lines.
• Sales Growth and Profitability in line with the plan.

Required Skills, Knowledge and Expertise

Essential:

• Minimum of 3+ years of industry experience in technical sales in metrology or related field.
• Strong understanding of metrology fundamentals, including calibration standards, tolerances, and instrumentation.
• Experience working with and selling metrology equipment such as CMMs, Optical Profilers, and optical systems.
• Basic knowledge of industry standards like ISO/IEC 17025 and GD&T (Geometric Dimensioning and Tolerancing).
• Ability to read and understand engineering drawings.
• Proficiency with metrology software packages.
• Proven ability to meet and exceed sales targets in a technical field.
• Excellent communication skills – both written and verbal, with the ability to convey complex technical concepts.
• Strong organizational skills with the ability to work to deadlines and high attention to detail.
• Ability and willingness to work collaboratively as part of a team.
• Clean and full UK driving licence.
• Experience in a sales or business development role within the metrology or industrial automation sector.
• Proficiency in using customer relationship management (CRM) tools like Salesforce, HubSpot, or Microsoft Dynamics to manage leads and track sales performance.

Desirable:

• Educated to degree level in Mechanical Engineering, Industrial Engineering, or time‑served apprenticeship.
• Knowledge of robotics, industrial automation, or advanced manufacturing processes.

Benefits

• This role will have an indicative coverage area of Nottingham to York, be responsible for an order intake of c. £1m per annum and will be eligible for a Sales commission of typically 2% of order value – subject to margin thresholds.
• A company car will be provided – our preference is to supply an EV.
• Company Pension
• 25 days Annual Leave + Bank Holidays
• Life Cover
• Private Medical with Optical / Dental Insurance
• Cycle to work scheme
• Free On‑site Parking

Why Join Us?

You’ll be joining a dynamic, high‑growth organisation with innovation at its core. Based across our sites at the Harwell Science and Innovation Campus near Oxford and Barnwood in Gloucester, you will be in the heart of a thriving technology hub where collaboration, creativity, and breakthroughs happen every day. Whether your passion lies in machine vision, automation, measurement, advanced manufacturing, or artificial intelligence, here you’ll find the opportunity to shape the factories of the future. Be part of a team where your ideas can transform industries. Together, we’re not just keeping pace with technological change—we’re driving it. Join us and build a smarter, more innovative tomorrow.