Campaign Strategist – Omni-Channel Marketing

Campaign Strategist – Omni-Channel Marketing

Full-Time 29700 - 36300 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Create and deliver engaging marketing campaigns across various channels.
  • Company: Vicinity Centres, a leader in omni-channel marketing.
  • Benefits: Competitive salary, flexible working hours, and creative freedom.
  • Other info: Opportunity to work with a diverse portfolio and grow your career.
  • Why this job: Join a dynamic team and shape impactful marketing strategies.
  • Qualifications: Experience in marketing and strong content creation skills.

The predicted salary is between 29700 - 36300 £ per year.

Vicinity Centres is seeking a Campaign Specialist to support the development and delivery of marketing campaigns, programs and digital content aligned with brand guidelines across the campaign mix. You will leverage consumer insights to tailor frameworks for our national centre portfolio and coordinate end-to-end marketing activities.

Working with Brand & Marketing teams, you will create high-quality content for web, digital, EDM, video and social media, coordinating activity across channels.

Campaign Strategist – Omni-Channel Marketing employer: Vicinity Centres

At Vicinity, we are dedicated to creating a vibrant and inclusive workplace where our employees can thrive. As an Administration Manager at our Colonnades location, you will benefit from flexible working options, birthday leave, and a unique opportunity to earn VCX securities, all while contributing to a culture that values respect, integrity, and customer focus. Join us in shaping meaningful places for communities to connect, and take advantage of our commitment to employee growth and development in a supportive environment.

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Contact Details:

Vicinity Centres Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Campaign Strategist – Omni-Channel Marketing

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vicinity Centres and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vicinity Centres are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vicinity Centres on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vicinity Centres. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Campaign Strategist – Omni-Channel Marketing

Campaign Development
Digital Content Creation
Consumer Insights Analysis
Brand Guidelines Adherence
End-to-End Marketing Coordination
High-Quality Content Production
Web and Social Media Management

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vicinity Centres. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Vicinity Centres:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vicinity Centres’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Vicinity Centres

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vicinity Centres will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Vicinity Centres, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.