MICE Sales Manager

MICE Sales Manager

London Full-Time 36000 - 60000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive MICE business for a luxury resort in Portugal through strategic sales and client relationships.
  • Company: Join Viceroy Hotels and Resorts, a leader in luxury hospitality with stunning locations.
  • Benefits: Enjoy a full-time role with opportunities for travel and professional growth in a vibrant industry.
  • Why this job: Be part of a dynamic team creating unforgettable experiences in a beautiful resort setting.
  • Qualifications: 3-5 years in MICE sales, strong communication skills, and a passion for luxury hospitality.
  • Other info: Fluency in English required; additional European languages are a plus.

The predicted salary is between 36000 - 60000 ÂŁ per year.

We are seeking an experienced and highly motivated MICE Sales Manager to drive Meeting, Incentive, Conference, and Event (MICE) business from key European markets to our luxury resort in Portugal, Viceroy at Ombria Algarve . The ideal candidate will be a results-driven sales professional with a strong network within the European MICE segment and a passion for delivering exceptional group experiences in a luxury resort setting.

*This position will be based in the UK.

Key Responsibilities:

  • Develop and implement a sales strategy to attract MICE business from across Europe to the resort.
  • Identify and build relationships with key MICE clients, agencies, and corporate event planners across multiple European markets.
  • Generate leads and convert business through proactive outreach, site inspections, and compelling proposals tailored to client needs.
  • Represent the resort at European trade shows, industry events, client meetings, and fam trips to promote our offerings and grow brand awareness.
  • Collaborate closely with the on-property sales and events teams to ensure smooth coordination, contract delivery, and exceptional client experiences.
  • Maintain an in-depth knowledge of the resort’s event capabilities, services, competitive positioning, and market trends.
  • Provide timely sales reports, forecasts, and pipeline updates.
  • Align all sales efforts with brand standards, pricing strategies, and revenue goals.
  • Offer market feedback to support marketing campaigns, promotional strategies, and product enhancements.

Requirements:

  • Minimum of 3–5 years’ experience in MICE or group sales within the hospitality industry, with a proven track record in European markets.
  • Strong knowledge of the MICE landscape and established client and agency relationships.
  • Excellent communication, negotiation, and presentation skills.
  • Demonstrated ability to meet or exceed sales targets and manage a dynamic pipeline.
  • Self-motivated with the ability to work independently while collaborating with a cross-functional, international team.
  • Willingness to travel throughout Europe and to the resort in Portugal as needed.
  • Proficiency in Microsoft Office; experience with CRM systems (delphi.fdc) is preferred.
  • Fluency in English is required; additional European languages (such as German, French, Spanish, or Portuguese) are a plus.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Industries

    Hospitality

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MICE Sales Manager employer: Viceroy Hotels and Resorts

Viceroy Hotels and Resorts is an exceptional employer, offering a dynamic work culture that prioritises employee growth and development within the luxury hospitality sector. As a MICE Sales Manager based in the UK, you will have the unique opportunity to drive business for our stunning resort in Portugal, while enjoying a supportive environment that fosters collaboration and innovation. With competitive benefits and a commitment to excellence, Viceroy provides a rewarding career path for those passionate about creating unforgettable experiences.
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Contact Detail:

Viceroy Hotels and Resorts Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land MICE Sales Manager

✨Tip Number 1

Network actively within the MICE industry by attending relevant trade shows and events. This will help you build relationships with potential clients and agencies, which is crucial for a role focused on driving MICE business.

✨Tip Number 2

Familiarise yourself with the luxury resort market in Portugal, particularly Viceroy at Ombria Algarve. Understanding the unique offerings and capabilities of the resort will enable you to tailor your sales strategies effectively.

✨Tip Number 3

Leverage your existing connections in the European MICE segment to generate leads. A strong network can significantly enhance your chances of success in converting business and meeting sales targets.

✨Tip Number 4

Stay updated on market trends and competitor activities within the MICE landscape. This knowledge will not only inform your sales strategy but also position you as a knowledgeable resource for clients.

We think you need these skills to ace MICE Sales Manager

Sales Strategy Development
Client Relationship Management
Lead Generation
Proposal Writing
Negotiation Skills
Presentation Skills
Market Analysis
Event Coordination
Networking
CRM Proficiency (delphi.fdc preferred)
Fluency in English
Knowledge of European MICE Landscape
Self-Motivation
Team Collaboration
Travel Flexibility

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the MICE Sales Manager position. Tailor your application to highlight your relevant experience in MICE sales and your knowledge of the European market.

Craft a Compelling CV: Your CV should clearly showcase your experience in MICE or group sales within the hospitality industry. Include specific achievements, such as sales targets met or exceeded, and any established relationships with key clients or agencies.

Write a Tailored Cover Letter: In your cover letter, express your passion for delivering exceptional group experiences and your understanding of the luxury resort market. Mention how your skills align with the job requirements and provide examples of your successful sales strategies.

Highlight Language Skills: If you speak additional European languages, be sure to mention them in your application. This can set you apart from other candidates and demonstrate your ability to connect with diverse clients across Europe.

How to prepare for a job interview at Viceroy Hotels and Resorts

✨Know Your MICE Landscape

Familiarise yourself with the current trends and key players in the MICE sector, especially within Europe. Being able to discuss recent developments or challenges in the industry will demonstrate your expertise and passion for the role.

✨Showcase Your Network

Highlight your existing relationships with MICE clients, agencies, and corporate event planners. Be prepared to discuss how you’ve leveraged these connections in past roles to drive sales and create successful events.

✨Prepare Compelling Proposals

Think about how you would tailor proposals to meet the specific needs of potential clients. Bring examples of past proposals you've created that led to successful business conversions, showcasing your ability to understand client requirements.

✨Demonstrate Collaboration Skills

Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with others in previous positions. Highlight your communication and negotiation skills, as well as your ability to work independently.

MICE Sales Manager
Viceroy Hotels and Resorts
Location: London
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