At a Glance
- Tasks: Create exciting brand activations that boost awareness and drive sales across various channels.
- Company: Join Vibrant Foods, a leading South Asian food group with a rich cultural legacy.
- Benefits: Enjoy 33 days' leave, matched pension contributions, and volunteering days.
- Other info: Work in a supportive culture that values creativity and personal development.
- Why this job: Make a real impact in a dynamic environment focused on innovation and collaboration.
- Qualifications: 3-5 years in brand activation or retail marketing, with strong project management skills.
The predicted salary is between 37800 - 46200 £ per year.
About Vibrant Foods
Vibrant Foods is one of Europe's largest South Asian food groups, bringing together a portfolio of well-established heritage brands, including East End, TRS, Fudco, Cofresh, and Everest.
Headquartered in Watford, with three manufacturing facilities across the Midlands, the company is dedicated to creating authentic, flavour-led food experiences that celebrate South Asian heritage while meeting the growing demand for plant-based and vegetarian products.
The business combines a rich cultural legacy with a modern, growth-focused approach, supplying both retail and foodservice markets across the UK and internationally.
Its purpose is to create adventures in flavour that bring people together by connecting consumers with foods rooted in taste, heritage, and culture.
At the heart of Vibrant Foods is a people-focused culture underpinned by five core values: Swift, Passionate, Inclusive, Collaborative, and Empowered.
Employees are encouraged to share ideas, work collaboratively to solve challenges, and take ownership of their work.
This creates an agile, supportive environment where innovation, continuous improvement, and personal development are actively encouraged.
- Job title - Brand Activation Manager
- Location - Watford
- Working pattern - Monday to Friday (office closed Friday)
- Reporting to - Senior Marketing Manager
- Role purpose
To deliver cost-effective brand activation that builds awareness, drives product trial and supports sales growth, combining strategic planning with hands-on execution across retail, events, partnerships and digital channels.
Key responsibilities
- Deliver 360-degree activation plans aligned with brand strategy, customer priorities and growth objectives.
- Execute in-store activity, sampling, launches and promotions across grocery, independent and wholesale channels.
- Build an activation calendar around cultural trading periods, promotions, launches and brand moments.
- Coordinate events, festivals and community activity, developing partnerships that extend brand reach.
- Partner with Sales and Commercial teams on customer objectives, promotional calendars and account opportunities.
- Coordinate point-of-sale materials, stock, staffing, logistics and assets for on-brand delivery.
- Manage the social media agency, approving briefs and content while optimising performance and amplification.
- Control activation budgets, suppliers, venues and brand ambassadors, ensuring safe and cost-effective execution.
- Measure reach, trial, engagement, sales impact and ROI, using insight to improve future activity.
What you'll bring?
Essential
- 3-5 years' experience in brand activation, trade marketing, FMCG or retail marketing.
- Proven delivery of in-store activity, sampling, events, launches or retail campaigns.
- Strong shopper-marketing knowledge, connecting brand activity to customer objectives and sales growth.
- Experience briefing and managing external marketing, creative or social media agencies.
- Strong project planning, delivering multiple campaigns within tight budgets and deadlines.
- Commercial and analytical capability to manage budgets, assess performance and evaluate ROI.
- Excellent relationship skills, with proactive, hands-on delivery and attention to detail.
Desirable
- A degree or equivalent in Marketing, Communications or Business.
- Digital, social media and e-commerce experience, including tools such as Canva, Meta or Google Analytics.
- Experience managing brand ambassadors, field teams, event suppliers and activation assets.
Benefits full of flavour
At Vibrant Foods, we believe great benefits are an essential ingredient in a rewarding career. Here's a taste of what you can enjoy:
- 33 days' annual leave - Plenty of time to relax, recharge and enjoy life outside work.
- Pension contributions matched up to 5% - Contribute 5% and we'll match it—giving you a total pension contribution of 10%.
- Volunteering days - Take time away from your usual role to support the causes and communities that matter to you.
- Free on-site parking - Making your daily journey a little easier.
• And many more benefits to enjoy!
Brand Activation Manager in Luton employer: Vibrant Foods
Vibrant Foods is an exceptional employer that fosters a vibrant and inclusive work culture, where employees are empowered to share ideas and collaborate on innovative projects. Located in Birmingham, the company offers generous benefits such as 33 days of annual leave, matched pension contributions, and private healthcare eligibility, ensuring a rewarding work-life balance. With a strong focus on personal development and a commitment to celebrating South Asian heritage, Vibrant Foods provides meaningful opportunities for growth and engagement within a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation Manager in Luton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vibrant Foods and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vibrant Foods are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vibrant Foods on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vibrant Foods. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Activation Manager in Luton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vibrant Foods. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vibrant Foods:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vibrant Foods’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vibrant Foods
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vibrant Foods will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vibrant Foods, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
