DescriptionRakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people's lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.
Hundreds of millions rely on Viber every day for messaging and calls. We're building the super-app layer on top of that foundation: Payments, eSIM, Viber Plus, and a growing SMB ecosystem.
As Senior Director of Product Marketing, you will own go-to-market of one or more of Viber's consumer offerings: core communication, monetization products (eSIM, Viber Plus), strategic commercial partnerships and more - defining how each is positioned, launched, and grown globally.
This is a builder role: set strategy, run the plays, deliver results - and grow the function as you go. The right candidate wins through precision and creativity, leveraging Viber's massive audience and existing marketing channels, not by mass media spend.
Success in the role: Build a product marketing engine that serves both consumers and businesses Drive measurable user growth through Viber's strategic product partnerships - building the go-to-market strategy from the ground up and delivering impactBecome the go-to strategic partner for internal teams when bringing new capabilities to marketResponsibilitiesProduct Positioning & MessagingDefine product positioning, messaging frameworks and value propositions for each product and audience segmentBuild narratives that resonate globally and adapt locally - ensuring Viber's product story lands across diverse markets and culturesDefine messaging strategies that meet users at the right moment - from first impression through activation, engagement, and monetizationTranslate product roadmap milestones into compelling launch plans and audience-relevant narrativesProduct Go-to-Market & GrowthOwn marketing strategy for Viber's core communication experience - messaging and calls - ensuring it remains the daily habit for hundreds of millions of usersLead go-to-market for strategic commercial partnerships that drive tangible user growth and expand Viber's super-app value propositionDevelop go-to-market plans for monetization products (i.e. eSIM, Viber Plus subscription) from positioning to conversionPartner with Product and Business to identify and activate growth levers across the full consumer product funnelCross-functional LeadershipOwn product marketing end-to-end - from strategy through execution - accountable for outcomes, not just plansBuild and drive go-to-market processes in close partnership with Product, R&D, Regional Marketing, CRM, and CreativeProvide strategic direction and hands-on support to regional marketing leads on product-specific initiativesRequirements6+ years of experience in product marketingProven track record in B2C consumer apps with a global footprint - this is a mustDeep understanding of what drives user acquisition, engagement, and retention in consumer products - without relying on mass brand spend or massive UA budgetsData-driven - comfortable defining KPIs, reading funnel and retention metrics, and using data to inform positioning and launch decisionsExceptional storytelling and positioning skills - you can make complex products feel clear and desirableStrong execution instincts - strategy is the starting point, not the finish lineExperience working cross-functionally in global, matrixed organizations, with the ability to collaborate effectively across culturesExcellent written and spoken EnglishDepartment: ProductWorkplace type: Hybrid
Senior Director, Product Marketing in London employer: Viber
As a Senior Data Analyst at our company, you'll be part of a dynamic team dedicated to making meaningful connections through data-driven insights. We foster a collaborative work culture that values innovation and personal growth, offering opportunities for mentorship and professional development. Located in a vibrant area, our hybrid work model allows for flexibility while ensuring you can engage with colleagues and contribute to impactful projects.
