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- Tasks: Lead impactful CRM campaigns and drive user engagement for a global tech brand.
- Company: Join Rakuten Viber, a top app with a startup vibe and a mission to connect people.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real difference in users' lives while working on innovative marketing strategies.
- Qualifications: 3+ years in CRM or digital marketing, strong data-driven decision-making skills.
- Other info: Fast-paced, collaborative culture with a focus on personal development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people's lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.
At Rakuten Viber, we connect people around the world - and with Viber Pay, we're going even further. Our inâapp payment feature lets users send and receive money instantly, with zero fees. Itâs growing fast, and weâre looking for a wellârounded Marketing Manager to join our team and help us scale user growth and engagement.
The foundation of this role is CRM - planning and delivering campaigns that drive impact across the user lifecycle - but thereâs plenty of scope to own other projects and initiatives across the marketing mix. Youâll thrive here if youâre a proactive generalist with a handsâon approach, strong attention to detail, and a passion for testing and optimization. Youâll work closely with the Marketing Lead, Marketing Specialist and crossâfunctional teams to bring ideas to life and keep projects moving.
Responsibilities:- Own CRM and lifecycle marketing campaigns endâtoâend using Braze â from planning and building to testing and reporting.
- Take full ownership of projects â whether thatâs launching new journeys, improving onboarding, or exploring new growth opportunities.
- Bring a testâandâlearn mindset to everything you do, using data to experiment and improve performance.
- Collaborate closely with Product, Analytics and other teams to align marketing activity with business goals.
- Run performance reviews and share actionable insights with the wider team.
- Support wider marketing initiatives across SEO, paid media, and content as needed â this is a great role for someone who enjoys variety and wants to grow their skill set.
- 3+ years' experience in CRM, growth or digital marketing (agency or inâhouse).
- A strong foundation in CRM and lifecycle marketing, with experience delivering multiâchannel campaigns.
- Confident using data to guide decisions and measure performance.
- Handsâon experience with Braze or similar marketing automation tools.
- A generalist mindset with an interest (or experience) in other areas like performance marketing, SEO, or content.
- Excellent communication and project management skills â youâre organized, clear, and good at getting things done.
- Fluent English is essential. Greek or another CEE language is a strong advantage.
- You enjoy working at pace and are comfortable juggling multiple projects in a startupâstyle environment.
- Experience with or a genuine interest in fintech, payments or mobile apps is a bonus.
Marketing Manager in London employer: Viber
Contact Detail:
Viber Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Marketing Manager in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects and successes. This is a great way to demonstrate your hands-on experience and creativity to potential employers.
â¨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their mission and how your role as a Marketing Manager can contribute to their goals. Tailor your answers to show you're the perfect fit for their startup mindset.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in joining our team at Rakuten Viber.
We think you need these skills to ace Marketing Manager in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your CRM and lifecycle marketing experience, and donât forget to mention any hands-on work with tools like Braze. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for marketing and how your skills align with our mission at Rakuten Viber. Be sure to mention specific projects or campaigns you've led that demonstrate your proactive approach.
Showcase Your Data Skills: Since data-driven decision-making is key for us, make sure to include examples of how you've used data to guide your marketing strategies. Whether itâs improving campaign performance or driving user engagement, we want to see your analytical side!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures youâre considered for the role. Plus, it shows youâre serious about joining our team!
How to prepare for a job interview at Viber
â¨Know Your CRM Inside Out
Make sure youâre well-versed in CRM strategies and tools, especially Braze. Be ready to discuss your past experiences with lifecycle marketing campaigns and how youâve used data to drive decisions. This will show that you can hit the ground running.
â¨Showcase Your Proactive Mindset
Prepare examples of how you've taken ownership of projects in the past. Whether itâs launching new marketing journeys or improving user onboarding, highlight your hands-on approach and willingness to experiment and optimise.
â¨Collaborate Like a Pro
Since this role involves working closely with various teams, be prepared to discuss how youâve successfully collaborated in the past. Share specific instances where your communication and project management skills made a difference in achieving business goals.
â¨Embrace the Startup Spirit
Rakuten Viber thrives in a fast-paced environment, so convey your enthusiasm for juggling multiple projects. Talk about your adaptability and how youâve thrived in similar settings, showcasing your ability to keep things moving forward.