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- Tasks: Manage ad operations and audience strategy to optimise digital advertising campaigns.
- Company: Join a leading over-50s age inclusive jobs board with a dynamic team.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be at the forefront of digital advertising and make a real impact on audience engagement.
- Qualifications: 2-3 years in digital advertising with strong analytical and communication skills.
- Other info: Collaborative environment with exciting projects and career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a dual-threat digital expert to join our ads revenue team. This hybrid role is split between Ad Operations and Audience Strategy. You will be responsible for the technical health of our advertising stack (GAM/SSPs) while simultaneously acting as the primary consultant for our sales team on audience data.
The ideal candidate understands how to pull the technical levers of yield management and how to translate complex data sets into high-value audience packages for advertisers.
Responsibilities- Ad Operations & Campaign Management
- Inventory Management: Manage the end-to-end setup, delivery, and optimization of campaigns within Google Ad Manager (GAM).
- Programmatic Oversight: Maintain and optimize connections with various SSPs and header bidding partners.
- Yield Optimization: Monitor and adjust floor prices across various tiers to maximize RPM and reduce wasted inventory.
- Troubleshooting: Act as the lead for technical discrepancies, creative QA, and debugging delivery issues.
- Reporting: Generate daily/weekly performance reports for internal stakeholders, focusing on fill rates and technical health.
- Operational leg of programmatic curation, PD and PG campaigns.
- Follow the ad delivery process, ensuring correct implementation and functioning across different channels.
- Work closely with the Sales and AM team to debug errors related to ad creatives, tag implementations, and third-party programmatic partner integrations.
- Manage and maintain a healthy ads.txt ID list.
- Work with internal stakeholders to ensure brand safety and compliance with ad policies.
- Technical support of the partners' QBR preparation.
- Supporting smaller technical projects and action plans based on partner feedback.
- Sales Consultancy: Act as the "subject matter expert" for the sales team, answering complex inquiries regarding audience scale, reach, and feasibility.
- Project Leadership: Lead the rollout of new audience-centric projects (e.g., implementing a CDP, transitioning to cookieless solutions, or testing ID providers).
- Market Insight: Stay ahead of privacy regulations (GDPR/CCPA) and technical shifts (Privacy Sandbox) to ensure our data strategy remains compliant and competitive.
- Audience Segmentation: Build and maintain complex, high-performing audience segments.
- 1st-Party Data Strategy: Develop strategies to increase data collection points within the app while maintaining strict compliance with privacy regulations (GDPR, CCPA, ATT).
- Testing & Optimization: Run rigorous A/B tests on audience definitions and journey logic. Analyze performance data to refine targeting strategies and improve ROI.
- Cross-Functional Collaboration: Act as the "data translator" between technical engineering teams and the growth marketing team to ensure tracking events are accurately mapped and actionable.
- Experience: 2-3 years in digital advertising, specifically within Ad Ops or Programmatic Strategy.
- Technical Stack: Expert-level knowledge of Google Ad Manager. Experience with SSPs (Magnite, PubMatic, Xandr, etc.) and DMPs/CDPs is a plus.
- Analytical Mindset: Comfortable working with large datasets; proficiency in Excel/Google Sheets is a must. SQL knowledge is a major plus.
- Communication: Ability to translate technical "ad tech speak" into clear, value-driven language for sales teams and clients.
- Problem Solver: A natural curiosity for why things break and how to make them run more efficiently.
Ad Operations & Audience Strategy Manager in London employer: Viber
Contact Detail:
Viber Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ad Operations & Audience Strategy Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of your work, bring them along to interviews. It’s a great way to demonstrate your expertise in Ad Ops and audience strategy.
✨Tip Number 3
Prepare for the technical questions! Brush up on your knowledge of Google Ad Manager and SSPs. Being able to talk shop will impress the hiring team and show you’re the real deal.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. It shows initiative and enthusiasm!
We think you need these skills to ace Ad Operations & Audience Strategy Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Ad Operations & Audience Strategy Manager role. Highlight your experience with Google Ad Manager and any relevant SSPs. We want to see how your skills match up with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Share specific examples of your past successes in digital advertising and how you can bring that expertise to StudySmarter.
Show Off Your Analytical Skills: Since this role involves working with large datasets, make sure to mention your analytical mindset. Talk about your experience with Excel or Google Sheets, and if you know SQL, definitely include that too. We love data-driven decision-makers!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Viber
✨Know Your Tech Inside Out
Make sure you brush up on your knowledge of Google Ad Manager and the various SSPs mentioned in the job description. Be ready to discuss how you've used these tools in past roles, and think of specific examples where you optimised campaigns or solved technical issues.
✨Speak Their Language
Since this role involves acting as a consultant for the sales team, practice translating complex ad tech jargon into simple terms. Prepare to explain how audience data can drive value for advertisers, and be ready to showcase your communication skills during the interview.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with large datasets and how you've used them to inform decisions. Bring examples of A/B tests you've run or audience segments you've built, and be ready to talk about the impact these had on campaign performance.
✨Stay Ahead of Trends
Familiarise yourself with current privacy regulations and industry shifts, like the Privacy Sandbox. Being able to discuss how these changes affect audience strategy will show that you're proactive and knowledgeable, which is exactly what they’re looking for.
