At a Glance
- Tasks: Lead marketing growth and automation using AI tools and HubSpot.
- Company: Join a dynamic team at a forward-thinking tech company.
- Benefits: Competitive salary, profit share, hybrid work, and enhanced benefits.
- Other info: Exciting opportunities for career growth and collaboration in a lean team.
- Why this job: Make an impact in marketing while leveraging cutting-edge technology.
- Qualifications: 3-6 years of B2B marketing experience and strong HubSpot skills.
The predicted salary is between 45000 - 60000 £ per year.
Mentions vibe coding as a bonus; expects use of AI-assisted coding tools (Cursor, Replit, Claude, v0) for lightweight automations and integrations.
About the Role
Senior-level Marketing & GTM Manager role owning growth, automation and CRM for Scaled and ScaledOS, focused on building end-to-end HubSpot infrastructure, demand generation, nurturing journeys and content across LinkedIn, email and web. The role is hands-on, uses AI tooling to accelerate marketing operations, and is hybrid based in Stamford, Lincolnshire (2–3 days/week on-site).
Job Description
Role: Marketing & GTM Manager (Growth & Automation) owning the marketing function for Scaled and ScaledOS. This is a hands-on role responsible for building and operating the marketing engine, with a focus on CRM, automation, demand generation and content execution.
Key Responsibilities
- Own HubSpot end-to-end: workflows, sequences, lead scoring, lists, lifecycle stages, reporting and integrations.
- Build marketing automation and nurture journeys that convert, not just send campaigns.
- Ensure CRM hygiene and data integrity; treat clean data as a commercial asset.
- Lead demand generation across campaigns, content, email, paid and organic channels with clear attribution.
- Execute content across LinkedIn, email and web for both Scaled and ScaledOS.
- Use AI tooling to accelerate content creation and workflow automation.
- Manage the marketing calendar and coordinate cross-brand activities between Scaled and ScaledOS.
- Work in a lean team and set the pace of delivery.
Requirements
- 3–6 years of B2B marketing experience (agency, SaaS or consultancy experience preferred).
- Strong HubSpot proficiency beyond basics (workflows, sequences, custom properties, dashboards, integrations).
- Demonstrable experience building marketing automation and nurture flows from scratch.
- Up-to-date practitioner experience with AI tools and automation stacks (examples given: Perplexity, Claude, Notion AI).
- Ability to commute to Stamford, Lincolnshire 2–3 days per week.
Nice to have / Bonus
- GTM engineering experience: understanding and building modern go-to-market stacks and tooling.
- Vibe coding experience: comfortable using AI-assisted coding tools (Cursor, Replit, Claude, v0) to build lightweight automations or internal tools without a developer.
- Systems thinking approach to marketing rather than campaign-only focus.
Compensation & Logistics
- Salary: £45,000–£60,000 per year.
- Role is hybrid: 2–3 days per week in Stamford, Lincolnshire; remainder remote.
- Profit share bonus.
- Hybrid working (2–3 days in Stamford).
- Company pension.
- Company events.
- Sick pay.
- Work from home.
- Enhanced benefits package.
Skills
- CRM Management
- Marketing Automation
- Demand Generation
- Content Marketing
- Copywriting
- Data Hygiene
- Reporting & Analytics
- GTM Strategy
- Campaign Management
- AI-assisted Marketing
- Project Coordination
- Systems Thinking
Marketing and GTM Manager - Growth & Automation employer: Vibehackers
As a Marketing and GTM Manager at our company, you'll thrive in a dynamic and innovative environment that embraces AI-assisted tools to enhance marketing operations. Our hybrid work model allows for flexibility while being part of a collaborative team in Stamford, Lincolnshire, where you can grow your skills in CRM management and automation. We offer competitive salaries, profit share bonuses, and a comprehensive benefits package, making us an excellent employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and GTM Manager - Growth & Automation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vibehackers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vibehackers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vibehackers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vibehackers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and GTM Manager - Growth & Automation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vibehackers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vibehackers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vibehackers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vibehackers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vibehackers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vibehackers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
