At a Glance
- Tasks: Lead a global team to create impactful marketing strategies for cutting-edge fibre solutions.
- Company: Join VIAVI Solutions, a leader in technology marketing with a focus on innovation.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Other info: Work remotely with a diverse team and engage with top industry players.
- Why this job: Make a real impact in the tech industry while showcasing your marketing expertise.
- Qualifications: 5-7 years in B2B tech marketing with strong content and project management skills.
The predicted salary is between 60000 - 80000 £ per year.
Job Overview
Senior Marketing Manager for Fiber and Access Solutions.
This role leads a matrixed team responsible for marketing strategy and execution in solution areas such as Test instruments for fiber and cable broadband networks, data center interconnect, inside data center fiber monitoring, and fiber sensing.
Responsibilities
- Lead a global, matrixed team to develop and execute an integrated marketing plan that establishes VIAVI as a thought leader, drives awareness, creates demand, and supports the sales team through effective sales enablement and content.
- Serve as the overall marketing communications lead for the FAS BU, responsible for developing audience-appropriate marketing assets including collateral, customer events and/or seminars, social media, SEO, digital/websites, blogging, etc.
- Act as strategic lead for major corporate events where FAS solutions are the primary product lines represented.
- Align with other VIAVI marketing program teams on events and activities where FAS BU products/solutions can also be marketed.
- Define and manage the program execution budget.
- Orchestrate and manage the execution cycles with the regional teams, creative services, marketing operations, Web, PR, Social and other critical centralized business functions necessary to execute.
- Define metrics necessary to demonstrate success and support business outcomes.
- Prerequisites / Skills / Experience Requirements
- Strong background in B2B technology marketing, with special emphasis on program and campaign development and management.
- Ability to think strategically while being willing to “roll up your sleeves” and execute.
- Demonstrated track record of being able to work independently and deliberately with an entirely remote set of stakeholders globally.
- Strong content development and editing skills, to include message development, and email, ad, and web copy.
- Strong interpersonal and influencing skills; must be able to work across a wide swath of the organization to develop and agree upon strategic marketing plans and related budget decisions; comfortable interacting with executive suite.
- Extremely well-organized and able to juggle multiple projects / priorities at once with meticulous attention to detail.
- Minimum 5-7 years of marketing program management experience delivering complex and diverse portfolio technology solutions to global audiences.
- Experience marketing to network operators, hyperscale companies and data centers.
- Keen understanding of the data center ecosystem, including hyperscalers, co-location providers, and the contractors who serve them.
- Proven track record of generating awareness and leads with integrated marketing programs.
- Familiarity with the major industry bodies, trade events and media.
EEO Statement
VIAVI Solutions is an equal opportunity and affirmative action employer – minorities/females/veterans/persons with disabilities.
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Senior Marketing Manager, Fiber and Access Solutions employer: Viavi Solutions UK Limited
At VIAVI Solutions, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. As a Strategic Marketing Lead, you will have access to extensive employee growth opportunities, including professional development and mentorship within a dynamic global team. Our commitment to work-life balance and a supportive environment makes our location an ideal place for those seeking meaningful and rewarding employment in the tech industry.
Contact Details:
Viavi Solutions UK Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, Fiber and Access Solutions
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Viavi Solutions UK Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Viavi Solutions UK Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Viavi Solutions UK Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Viavi Solutions UK Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager, Fiber and Access Solutions
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Viavi Solutions UK Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Viavi Solutions UK Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Viavi Solutions UK Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Viavi Solutions UK Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Viavi Solutions UK Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Viavi Solutions UK Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
