Senior Marketing Manager

Viatris UK Healthcare Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. We have been included on number of award lists that demonstrate the impact we are making. Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment. For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world. The Role translate customer, patient, KOL and market insight into strategic decisions and actions. Partner with Medical and Market Access to anticipate evidence, NICE/NHS access, funding, formulary, pathway and implementation requirements and ensure the commercial strategy addresses barriers to adoption and appropriate use. Own the UK competitive strategy, monitoring clinical developments, competitor launches, evidence, pricing/access, customer behaviour and market events; develop scenarios and response plans as the environment evolves. Own commercial assumptions, forecasts and business cases for assigned assets, including market size, uptake, penetration, launch timing and investment requirements; challenge assumptions and refresh scenarios as evidence changes. Lead annual and long-range planning and manage A identify performance gaps early and drive optimisation and corrective action. Accountability Medical Affairs, Market Access, Regulatory, Sales, Finance, Supply, Insights, Digital and Compliance; Global/Regional teams; KOLs, HCPs, patient organisations and relevant NHS stakeholders. About Your Skills pre-launch or launch experience with a complex or innovative asset strongly preferred. Exceptional strategic thinking and commercial judgement, with the ability to turn complex science, incomplete information and competing perspectives into clear choices, recommendations and action. Strong understanding of the UK prescription medicines environment, NHS structures and treatment pathways, market access/reimbursement and the requirements of launching and growing a POM brand. Proven ability to lead through influence, align cross-functional teams and engage senior stakeholders effectively within a complex matrix organisation. Strong capability in customer insight, segmentation, positioning, competitive intelligence, forecasting, business cases, performance analytics and omnichannel marketing. Strong external stakeholder engagement capability within a highly regulated prescription medicines environment. Excellent communication, influencing and presentation skills, with the confidence to challenge constructively, make clear recommendations and maintain momentum through change. Bachelor’s degree or equivalent in a relevant discipline; ABPI qualification or commitment to achieve it within an agreed timeframe. At Viatris, we are dedicated to building a truly diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t fully align with every requirement, we still encourage you to apply. You may just be the right candidate for this or other roles. Benefits at Viatris At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. Some of our benefits include the following on top of a competitive salary: Top Employer Accreditation, demonstrating that we provide excellent people policies and practices Competitive compensation package inclusive of annual discretionary bonus Focus on career progression with growth and development opportunities Hybrid work model Emphasis on Health