Senior Manager, Performance (Digital) Marketing in Hatfield

Viatris UK HealthcareViatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. The Role & What You Will Be DoingThe Senior Marketing Manager will provide strategic commercial leadership for new and complex prescription medicines from pre-launch through launch and in-market growth. The role will translate science, customer and patient insight, NHS dynamics, market access considerations, competitive intelligence and business objectives into a clear UK strategy and executable launch plan. Every day, we rise to the challenge to make a difference and here’s how the Senior Marketing Manager role will make an impact:· Own the UK commercial strategy and long-term brand plan for assigned prescription assets, translating and constructively challenging Global/Regional direction to ensure UK market, NHS and customer requirements are reflected in asset strategy and launch planning, with clear choices on target patients, positioning, differentiation, strategic priorities and investment.· Lead end-to-end pre-launch and launch planning, establishing the integrated launch roadmap, critical milestones, decision points, dependencies, readiness criteria, critical success factors, risks and contingency plans.· Lead the cross-functional team across Marketing, Medical, Market Access, Regulatory, Sales, Finance, Supply, Insights, Digital and Legal/Compliance, creating clarity, pace, accountability and effective escalation.· Partner with Medical and Market Access to anticipate evidence, NICE/NHS access, funding, formulary, pathway and implementation requirements and ensure the commercial strategy addresses barriers to adoption and appropriate use.· Own the UK competitive strategy, monitoring clinical developments, competitor launches, evidence, pricing/access, customer behaviour and market events; Own commercial assumptions, forecasts and business cases for assigned assets, including market size, uptake, penetration, launch timing and investment requirements; Lead annual and long-range planning and manage A&P investment, prioritising resources against the highest-value opportunities and agreed sales, profit, patient and uptake objectives.· Develop an integrated HCP/customer strategy and compliant omnichannel plan, ensuring customer journeys, content, channels, field activity, education and digital engagement support the strategic objectives of the brand.· Identify market-shaping and lifecycle opportunities, including pathway development, patient identification, service solutions, new indications/formulations and other opportunities that can strengthen long-term asset value.· Ensure all activities comply with UK medicines legislation, the ABPI Code and relevant company policies and approval processes, partnering closely with Medical, Regulatory, Legal and Compliance.· Define launch KPIs and leading indicators and use data, analytics, digital technology and approved AI tools to strengthen decision-making, customer engagement and marketing effectiveness; identify performance gaps early and drive optimisation and corrective action.Accountability & Key Relationships· Own: UK prescription brand strategy / planning, positioning, customer strategy, launch planning and governance, commercial assumptions and forecasts, marketing investment within delegated authority and agency direction.· Full P&L accountability· Influence: pricing and access strategy, evidence priorities, sales deployment, supply planning, wider resource allocation and broader asset business cases.· Head of Marketing/Business Unit Head & Senior Leadership Team; Medical Affairs, Market Access, Regulatory, Sales, Finance, Supply, Insights, Digital and Compliance; Significant pharmaceutical marketing/commercial experience within prescription medicines, with a strong track record of strategic brand leadership; pre-launch or launch experience with a complex or innovative asset strongly preferred.· Exceptional strategic thinking and commercial judgement, with the ability to turn complex science, incomplete information and competing perspectives into clear choices, recommendations and action.· Strong understanding of the UK prescription medicines environment, NHS structures and treatment pathways, market access/reimbursement and the requirements of launching and growing a POM brand.· Strong capability in customer insight, segmentation, positioning, competitive intelligence, forecasting, business cases, performance analytics and omnichannel marketing.· Bachelor’s degree or equivalent in a relevant discipline; At Viatris, we are dedicated to building a truly diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t fully align with every requirement, we still encourage you to apply. Benefits at ViatrisAt Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. Some of our benefits include the following on top of a competitive salary:Top Employer Accreditation, demonstrating that we provide excellent people policies and practicesCompetitive compensation package inclusive of annual discretionary bonusFocus on career progression with growth and development opportunitiesHybrid work modelEmphasis on Health & Wellness programmes100% paid medical insurance and Employee Assistance ProgrammeLife coverExcellent employer-matched pension scheme with Viatris contributing up to 11%2 paid volunteer days per yearDiversity & Inclusion at ViatrisAt Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be. If you would like to know more about what diversity, equity and inclusion means to us, please visit Sustainability at ViatrisCorporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognizing that our actions affect the stakeholders and communities we serve. To learn more about our efforts, please visit At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. SummaryLocation: Hatfield, England, United KingdomType: Full time