At a Glance
- Tasks: Lead strategic marketing for innovative prescription medicines and drive impactful launch plans.
- Company: Viatris, a global healthcare leader committed to empowering healthier lives.
- Benefits: Competitive salary, hybrid work model, health programmes, and generous pension contributions.
- Other info: Join a diverse team dedicated to redefining healthcare and making a positive impact.
- Why this job: Make a real difference in healthcare while developing your career in a supportive environment.
- Qualifications: Experience in pharmaceutical marketing and strong strategic thinking skills required.
The predicted salary is between 66150 - 80850 £ per year.
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually.
The Senior Marketing Manager will provide strategic commercial leadership for new and complex prescription medicines from pre-launch through launch and in-market growth. The role will translate science, customer and patient insight, NHS dynamics, market access considerations, competitive intelligence and business objectives into a clear UK strategy and executable launch plan.
Every day, we rise to the challenge to make a difference and here’s how the Senior Marketing Manager role will make an impact:
- Own the UK commercial strategy and long-term brand plan for assigned prescription assets, translating and constructively challenging Global/Regional direction to ensure UK market, NHS and customer requirements are reflected in asset strategy and launch planning.
- Lead end-to-end pre-launch and launch planning, establishing the integrated launch roadmap, critical milestones, decision points, dependencies, readiness criteria, critical success factors, risks and contingency plans.
- Lead the cross-functional team across Marketing, Medical, Market Access, Regulatory, Sales, Finance, Supply, Insights, Digital and Legal/Compliance.
- Partner with Medical and Market Access to anticipate evidence, NICE/NHS access, funding, formulary, pathway and implementation requirements.
- Own the UK competitive strategy, monitoring clinical developments, competitor launches, evidence, pricing/access, customer behaviour and market events.
- Develop an integrated HCP/customer strategy and compliant omnichannel plan.
- Identify market-shaping and lifecycle opportunities.
- Ensure all activities comply with UK medicines legislation, the ABPI Code and relevant company policies and approval processes.
- Define launch KPIs and leading indicators and use data, analytics, digital technology and approved AI tools to strengthen decision-making, customer engagement and marketing effectiveness.
Accountability & Key Relationships:
- Own: UK prescription brand strategy / planning, positioning, customer strategy, launch planning and governance.
- Full P&L accountability.
- Influence: pricing and access strategy, evidence priorities, sales deployment, supply planning, wider resource allocation and broader asset business cases.
- Significant pharmaceutical marketing/commercial experience within prescription medicines, with a strong track record of strategic brand leadership.
- Exceptional strategic thinking and commercial judgement.
- Strong understanding of the UK prescription medicines environment, NHS structures and treatment pathways.
- Strong capability in customer insight, segmentation, positioning, competitive intelligence, forecasting, business cases, performance analytics and omnichannel marketing.
- Bachelor’s degree or equivalent in a relevant discipline.
At Viatris, we are dedicated to building a truly diverse, inclusive and authentic workplace. We offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Senior Manager, Marketing Planning in Hatfield employer: Viatris
Viatris UK Healthcare is an exceptional employer that empowers its employees to make a meaningful impact on global health. With a collaborative culture that fosters personal growth and resilience, the company offers extensive opportunities for professional development in the dynamic field of digital marketing. Located in the UK, Viatris not only provides competitive benefits but also encourages innovation and creativity, making it a rewarding place to work for those passionate about improving healthcare outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Marketing Planning in Hatfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Viatris and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Viatris are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Viatris on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Viatris. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Marketing Planning in Hatfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Viatris. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Viatris:Show us that you’ve done your homework! In your application, briefly mention what you admire about Viatris’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Viatris
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Viatris will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Viatris, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
