At a Glance
- Tasks: Plan and optimise digital marketing campaigns to enhance customer engagement.
- Company: Viatris, a global healthcare leader making a real difference in people's lives.
- Benefits: Competitive salary, collaborative culture, and opportunities for personal growth.
- Other info: Dynamic role with opportunities to innovate and improve customer experiences.
- Why this job: Join us to empower healthier communities and make an impact through digital marketing.
- Qualifications: Experience in digital marketing and strong project management skills.
The predicted salary is between 40500 - 49500 £ per year.
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually.
We have been included on a number of award lists that demonstrate the impact we are making. Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.
For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.
The Digital Marketing Officer is responsible for planning, delivering and optimising digital marketing campaigns, customer engagement and omnichannel activities in support of brand and business objectives across the UK business. Working closely with brand teams, customer facing teams and cross functional stakeholders, the role owns the delivery of digital campaigns, customer engagement activities and digital platforms that enhance customer experience and improve engagement.
The role provides digital expertise, recommendations and constructive challenge to support engagement planning and decision making, ensuring activities are insight led, compliant and aligned with customer and business needs.
Key Responsibilities
- Support the development and implementation of digital marketing and customer engagement plans aligned to business and brand objectives.
- Provide digital expertise, recommendations and constructive challenge to support planning, decision making and campaign development.
- Confidence communicating and presenting digital plans, recommendations, performance insights and opportunities to stakeholders, including senior leaders.
- Support the development of customer engagement activities, journeys and personalised communications across relevant channels.
- Own and manage the end to end delivery of digital campaigns, projects and platforms, ensuring activities are aligned with business objectives, customer needs.
- Lead the execution, deployment and optimisation of digital activities across relevant channels, including email, websites, analytics, CRM, webinars and other customer engagement platforms.
- Monitor campaign performance, customer engagement and channel effectiveness, providing recommendations for optimisation and continuous improvement.
- Use customer and campaign insights to provide recommendations that improve customer experience, engagement and business outcomes.
- Manage and optimise digital platforms, including websites, CRM, SFMC, social media, ensuring content is accurate, compliant, customer focused and aligned with business objectives.
- Manage relationships with agencies and internal stakeholders to ensure high quality delivery of digital activities.
- Monitor competitor activity, digital trends and emerging technologies to identify opportunities for innovation and improvement.
- Ensure all digital activities comply with relevant company policies, compliance standards, industry regulations and governance requirements, including ABPI, PAGB, Pharmacovigilance (PV) and data privacy requirements.
- Champion the adoption of digital tools, customer engagement approaches and omnichannel ways of working to improve campaign effectiveness and customer experience.
About Your Skills & Experience
For this role, we're looking for a candidate who has an effective combination of the following qualifications, skills and experiences:
- Significant experience in digital marketing, digital engagement or a related role, with a proven track record of delivering digital campaigns, customer engagement activities and platform management.
- Understanding of digital marketing channels and customer engagement approaches, including email, web, search, social and marketing automation.
- Experience using customer, campaign and performance data to generate insights and recommendations.
- Experience using email marketing, database management and CRM/marketing automation platforms.
- Experience working with digital platforms, websites or content management systems (CMS) and Google Analytics.
- Strong project management and organisational skills.
Digital Marketing Officer in Hatfield employer: Viatris
Viatris UK Healthcare is an exceptional employer that empowers its employees to make a meaningful impact on global health. With a collaborative culture that fosters personal growth and resilience, the company offers extensive opportunities for professional development in the dynamic field of digital marketing. Located in the UK, Viatris not only provides competitive benefits but also encourages innovation and creativity, making it a rewarding place to work for those passionate about improving healthcare outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Officer in Hatfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Viatris and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Viatris are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Viatris on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Viatris. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Officer in Hatfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Viatris. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Viatris:Show us that you’ve done your homework! In your application, briefly mention what you admire about Viatris’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Viatris
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Viatris will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Viatris, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
