Digital Marketing Officer in Hatfield

Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually.

We have been included on a number of award lists that demonstrate the impact we are making. Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.

For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.

The Digital Marketing Officer is responsible for planning, delivering and optimising digital marketing campaigns, customer engagement and omnichannel activities in support of brand and business objectives across the UK business. Working closely with brand teams, customer facing teams and cross functional stakeholders, the role owns the delivery of digital campaigns, customer engagement activities and digital platforms that enhance customer experience and improve engagement.

The role provides digital expertise, recommendations and constructive challenge to support engagement planning and decision making, ensuring activities are insight led, compliant and aligned with customer and business needs.

Key Responsibilities

• Support the development and implementation of digital marketing and customer engagement plans aligned to business and brand objectives.
• Provide digital expertise, recommendations and constructive challenge to support planning, decision making and campaign development.
• Confidence communicating and presenting digital plans, recommendations, performance insights and opportunities to stakeholders, including senior leaders.
• Support the development of customer engagement activities, journeys and personalised communications across relevant channels.
• Own and manage the end to end delivery of digital campaigns, projects and platforms, ensuring activities are aligned with business objectives, customer needs.
• Lead the execution, deployment and optimisation of digital activities across relevant channels, including email, websites, analytics, CRM, webinars and other customer engagement platforms.
• Monitor campaign performance, customer engagement and channel effectiveness, providing recommendations for optimisation and continuous improvement.
• Use customer and campaign insights to provide recommendations that improve customer experience, engagement and business outcomes.
• Manage and optimise digital platforms, including websites, CRM, SFMC, social media, ensuring content is accurate, compliant, customer focused and aligned with business objectives.
• Manage relationships with agencies and internal stakeholders to ensure high quality delivery of digital activities.
• Monitor competitor activity, digital trends and emerging technologies to identify opportunities for innovation and improvement.
• Ensure all digital activities comply with relevant company policies, compliance standards, industry regulations and governance requirements, including ABPI, PAGB, Pharmacovigilance (PV) and data privacy requirements.
• Champion the adoption of digital tools, customer engagement approaches and omnichannel ways of working to improve campaign effectiveness and customer experience.

About Your Skills & Experience

For this role, we're looking for a candidate who has an effective combination of the following qualifications, skills and experiences:

• Significant experience in digital marketing, digital engagement or a related role, with a proven track record of delivering digital campaigns, customer engagement activities and platform management.
• Understanding of digital marketing channels and customer engagement approaches, including email, web, search, social and marketing automation.
• Experience using customer, campaign and performance data to generate insights and recommendations.
• Experience using email marketing, database management and CRM/marketing automation platforms.
• Experience working with digital platforms, websites or content management systems (CMS) and Google Analytics.
• Strong project management and organisational skills.