At a Glance
- Tasks: Lead strategic marketing initiatives to enhance healthcare access and patient outcomes.
- Company: Viatris, a global healthcare leader committed to empowering healthier lives.
- Benefits: Competitive salary, hybrid work model, and career growth opportunities.
- Other info: Join a collaborative culture that values courage, resilience, and impactful contributions.
- Why this job: Make a real difference in global healthcare while developing your marketing expertise.
- Qualifications: Experience in strategic marketing within the UK prescription medicines environment.
The predicted salary is between 54000 - 66000 £ per year.
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually.
We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment. For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience.
The Role:
- Translate customer, patient, KOL and market insight into strategic decisions and actions.
- Partner with Medical and Market Access to anticipate evidence, NICE/NHS access, funding, formulary, pathway and implementation requirements.
- Own the UK competitive strategy, monitoring clinical developments, competitor launches, evidence, pricing/access, customer behaviour and market events.
- Lead annual and long-range planning and manage performance gaps early, driving optimisation and corrective action.
- Accountability across Medical Affairs, Market Access, Regulatory, Sales, Finance, Supply, Insights, Digital and Compliance; Global/Regional teams; KOLs, HCPs, patient organisations and relevant NHS stakeholders.
About Your Skills:
- Pre-launch or launch experience with a complex or innovative asset strongly preferred.
- Exceptional strategic thinking and commercial judgement.
- Strong understanding of the UK prescription medicines environment, NHS structures and treatment pathways.
- Proven ability to lead through influence and engage senior stakeholders effectively.
- Strong capability in customer insight, segmentation, positioning, competitive intelligence, forecasting, business cases, performance analytics and omnichannel marketing.
- Excellent communication, influencing and presentation skills.
- Bachelor’s degree or equivalent in a relevant discipline; ABPI qualification or commitment to achieve it within an agreed timeframe.
Benefits at Viatris:
- Competitive salaries and benefits.
- Top Employer Accreditation.
- Competitive compensation package inclusive of annual discretionary bonus.
- Focus on career progression with growth and development opportunities.
- Hybrid work model.
- Emphasis on Health.
Senior Marketing Manager in Cornwall employer: Viatris
Viatris UK Healthcare is an exceptional employer that empowers its employees to make a meaningful impact on global health. With a collaborative culture that fosters personal growth and resilience, the company offers extensive opportunities for professional development in the dynamic field of digital marketing. Located in the UK, Viatris not only provides competitive benefits but also encourages innovation and creativity, making it a rewarding place to work for those passionate about improving healthcare outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Cornwall
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Viatris and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Viatris are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Viatris on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Viatris. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in Cornwall
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Viatris. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Viatris:Show us that you’ve done your homework! In your application, briefly mention what you admire about Viatris’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Viatris
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Viatris will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Viatris, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
