At a Glance
- Tasks: Drive marketing initiatives for advanced technologies in the government and defence sectors.
- Company: Join Viasat, a global leader in communication technology with a mission to change the world.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities and a focus on collaboration.
- Why this job: Make a real impact by shaping marketing strategies for innovative solutions.
- Qualifications: 8+ years in marketing, preferably in government or B2B environments.
The predicted salary is between 60000 - 80000 € per year.
About us
One team. Global challenges. Infinite opportunities. At Viasat, we’re on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We’re looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team.
What you'll do
The International Government Marketing Manager will drive marketing initiatives for a complex portfolio of advanced technologies serving multinational government and defense customers. The role blends planning with day to day program execution for market positioning, demand generation and customer engagement. The ideal candidate brings experience in B2G or B2B environments and has experience implementing comprehensive marketing strategies that establish a strong market presence and drive growth.
- Marketing Strategy and Planning
- Develop integrated marketing and communications plans that are aligned with business objectives.
- Establish KPIs to measure and evaluate marketing effectiveness.
- Leverage market research to identify trends, customer needs, and competitive insights.
- Create detailed Go-to-Market plans that outline key deliverables, timelines and resource requirements.
- Sales Enablement and Stakeholder Management
- Create value propositions for the launch and sustainment of new products and markets.
- Translate complex technical concepts into clear, compelling marketing messages.
- Work with internal stakeholders and external agencies to deliver high-quality, effective, and ‘on-brand’ customer-centric materials and experiences.
- Partner closely with business development and sales teams to support pipeline development and major pursuits.
- Content Development, Digital and Events
- Lead development of content across owned and earned channels, such as case studies, brochures, presentations, web, social, videos and infographics.
- Establish messaging frameworks based off buyer personas.
- Partner with the events team to plan, execute and evaluate participation in trade shows, industry and customer events.
- Responsibilities range from strategic selection of events, activation of campaigns at events, messaging, materials development, securing speaking opportunities.
What you'll need
- Degree in Marketing, Business, Communications, or related field.
- 8+ years of progressive marketing experience, including direct management of marketing campaigns and budgets.
- Demonstrated experience supporting either government, defense, aerospace, national security or B2B markets.
- Proven ability to market technical or mission‑critical solutions across multiple geographies/regions.
- Strong cross‑functional collaboration skills.
- Excellent written and verbal communication skills.
- Ability to travel up to 25%.
What will help you on the job
- Self-starter with a willingness to learn.
EEO Statement
Viasat is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic.
Marketing Manager, International Government employer: Viasat
At Viasat, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and inclusivity. Our commitment to employee growth is evident through comprehensive training programs and opportunities for advancement within the international government sector. Located in a vibrant environment, we provide our team with the resources and support needed to make a meaningful impact on global communications.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, International Government
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects and achievements. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their products and services, and think about how your experience aligns with their goals. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals to join our team. Make sure your application stands out by following up with a personalised message expressing your enthusiasm for the role.
We think you need these skills to ace Marketing Manager, International Government
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in B2G or B2B environments and any relevant marketing strategies you've implemented. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in marketing initiatives, especially those that drove growth in complex portfolios.
Showcase Your Communication Skills:Since excellent written communication is key for this role, make sure your application is clear and concise. Use engaging language that reflects your personality while still being professional. We love a good story!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Viasat!
How to prepare for a job interview at Viasat
✨Know Your Stuff
Before the interview, dive deep into Viasat's mission and values. Understand their portfolio of advanced technologies and how they serve government and defence customers. This knowledge will help you articulate how your experience aligns with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your success in B2G or B2B marketing environments. Highlight campaigns you've managed, particularly those that involved complex technical solutions, to show you can handle the demands of this role.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to marketing effectiveness. Be ready to discuss how you've used data and market research to inform your strategies and drive growth in previous positions.
✨Communicate Clearly
Practice translating complex concepts into simple, compelling messages. Since the role involves creating value propositions and marketing materials, being able to communicate effectively will be crucial. Consider preparing a brief pitch about a technical product you've marketed before.
