At a Glance
- Tasks: Lead digital marketing efforts, create engaging content, and manage social media channels.
- Company: Join Via, a fast-growing organisation dedicated to health and wellbeing support.
- Benefits: Make a real impact while enjoying a dynamic work environment and career growth.
- Other info: Collaborate with a supportive team and contribute to a vital mission.
- Why this job: Help change lives through innovative digital strategies and meaningful communication.
- Qualifications: Passion for digital marketing and strong content creation skills.
The predicted salary is between 30000 - 40000 £ per year.
Digital Marketing & Communications Lead
At Via, our mission is to provide the best health and wellbeing support to as many people as possible, helping them to change their lives for the better.
Last year, we supported over 11,000 people across the UK affected by alcohol and drug use.
This is an exciting opportunity to join a fast‑paced and growing organisation.
We’re looking for someone who loves digital, someone who gets a kick out of a website that works well, a social post that lands, or a newsletter people actually open.
You’ll take the lead on our digital channels: our website, social media, intranet and more.
You’ll write and publish content that is clear, engaging and true to who we are, and you’ll keep our website accurate and up‑to‑date using our CMS.
You’ll create video content, run our social channels day to day, and look after our intranet so it’s genuinely useful for staff.
You’ll also keep an eye on the numbers, website analytics, social insights and use what you learn to do things better next time.
You’ll work closely with our Marketing Manager and with colleagues across Via, from service leads to subject‑matter experts, bringing digital thinking into their plans from the start.
You’ll be the person the team turns to for digital know-how.
This is not just a job – you’ll help people rebuild their lives, reconnect with their family and friends, return to work or education, and much more. #J-18808-Ljbffr
Digital Marketing & Communications Lead in London employer: Via
Join a dynamic and ambitious team in Glasgow, where your leadership will directly shape the future of a fast-growing business in the sports and hospitality sector. With a strong focus on employee development, you'll enjoy a vibrant work culture that encourages innovation and collaboration, alongside a competitive salary and an impressive benefits package including uncapped commission and opportunities for progression. This is more than just a management role; it's a chance to make a meaningful impact while enjoying a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing & Communications Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Via and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Via are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Via on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Via. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing & Communications Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Via. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Via:Show us that you’ve done your homework! In your application, briefly mention what you admire about Via’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Via
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Via will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Via, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
