At a Glance
- Tasks: Train and coach sales teams to enhance their skills and performance.
- Company: Established UK hospitality and events business with a vibrant culture.
- Benefits: 26 days holiday, monthly socials, and a paid sabbatical scheme.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Make a real impact by shaping the future of sales talent.
- Qualifications: Experience in sales and a passion for training and coaching.
The predicted salary is between 40000 - 50000 £ per year.
This is a hands-on, high-impact role for someone who has lived the sales floor — and now wants to make other people better at it. A well-established UK hospitality and events business with a growing commercial function is looking for a skilled trainer and coach to own capability development across their sales teams. You'll have real influence here: shaping how salespeople are onboarded, how managers coach, and how the business grows.
What you’ll be doing:
- Delivering training across outbound sales, objection handling, consultative selling, pipeline management, and closing
- Coaching live sales environments — call listening, floor support, roleplay, and structured feedback
- Building onboarding programmes for new commercial hires
- Supporting managers with coaching technique, 1:1 development, and performance conversations
- Creating playbooks and enablement resources that teams actually use
- Using data and CRM metrics to identify skill gaps and track improvement
Who we’re looking for:
You started in sales — outbound, telesales, recruitment, or events — and at some point moved into training, coaching, or L&D. You still understand the sales floor because you’ve been on it. You’ll bring:
- Strong live coaching ability — you change behaviour in the room
- Confidence facilitating sessions with teams at all levels
- CRM familiarity (Salesforce experience a plus)
Backgrounds we particularly welcome: outbound/telesales, recruitment, hospitality & events, contact centres, SaaS or high-growth commercial teams.
26 days holiday (rising with service), monthly team socials, paid sabbatical scheme.
If you’ve made the move from sales into training or coaching and still love the energy of a sales floor — we’d love to hear from you.
Commercial Training Lead — Elevate Sales Teams in London employer: Via
Join a dynamic and well-established UK hospitality and events business that values your expertise in sales and training. With a vibrant work culture, you'll enjoy 26 days of holiday, monthly team socials, and a unique paid sabbatical scheme, all while having the opportunity to shape the future of our sales teams. This role not only allows you to leverage your sales experience but also offers significant growth opportunities as you influence coaching techniques and capability development across the organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Training Lead — Elevate Sales Teams in London
✨Tip Number 1
Get to know the company inside out! Research their sales processes, values, and culture. This way, when you chat with them, you can show how your experience aligns perfectly with their needs.
✨Tip Number 2
Practice your pitch! You’ve been on the sales floor, so use that experience to demonstrate your coaching skills. Roleplay common scenarios they might face and show how you’d tackle them.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. This can give you insider info and maybe even a referral, which is always a bonus!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Commercial Training Lead — Elevate Sales Teams in London
Some tips for your application 🫡
Show Your Sales Journey:We want to see how your sales experience has shaped you into the trainer you are today. Share specific examples of your time on the sales floor and how it informs your coaching style.
Tailor Your Application:Make sure to customise your application to highlight your skills in outbound sales, coaching, and CRM familiarity. We love seeing how your background aligns with what we’re looking for!
Be Authentic:Let your personality shine through! We’re looking for someone who can connect with teams at all levels, so don’t be afraid to show us who you are and how you engage with others.
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Via
✨Know Your Sales Stuff
Make sure you brush up on your sales knowledge, especially around outbound sales and consultative selling. Be ready to share your own experiences from the sales floor and how they’ve shaped your approach to training others.
✨Show Off Your Coaching Skills
Prepare to demonstrate your live coaching ability. Think about specific examples where you've changed behaviour in a training session or provided impactful feedback. Practise role-playing scenarios that might come up during the interview.
✨Familiarise Yourself with CRM Metrics
Since data and CRM metrics are key in identifying skill gaps, be prepared to discuss how you've used these tools in the past. If you have experience with Salesforce, highlight it and think of ways you can leverage data to improve sales performance.
✨Engage with the Company Culture
Research the company’s values and culture, especially their approach to training and development. Be ready to discuss how you can contribute to their team dynamics and support managers in coaching techniques, showing that you’re a great fit for their environment.
