Salary: £30,000-£35,000 per year (estimated)
Location: London
Working arrangement: To be confirmed
Employment type: Full-time | Permanent
About the opportunity
Via is partnering with a leading international events business looking for a Digital Experience Executive to help manage, improve and develop its portfolio of event websites.
This is a hands-on digital marketing and website role combining content management, SEO, website analytics, user experience (UX) and conversion rate optimisation (CRO).
You'll support the day-to-day running of multiple websites, help launch new event sites and work on improvements that increase traffic, engagement and conversions.
You'll join a collaborative digital team at a time when the business is investing significantly in its digital platforms and customer experience.
This could be a great next step for someone with experience in digital marketing, website management, content management or SEO who wants to develop broader expertise in website performance and optimisation.
What you'll be doing
- Support the management and ongoing improvement of multiple event websites
- Update website content, landing pages and digital assets using content management systems (CMS)
- Help deliver new website launches, ensuring pages are accurate, functional and ready on time
- Support digital strategies focused on increasing organic traffic, engagement and conversions
- Work with digital marketing teams to improve website performance
- Assist with SEO improvements and website content optimisation
- Support user experience (UX) and user journey improvements
- Research opportunities to make websites easier to navigate and use
- Create wireframes and help develop new page layouts and website elements
- Support A/B testing and conversion rate optimisation initiatives
- Monitor website performance using analytics tools
- Produce reports on traffic, user behaviour, engagement and conversions
- Use data to recommend improvements to website content and functionality
- Collaborate with internal stakeholders and external partners on website projects
- Help coordinate multiple website updates and digital initiatives
- Support mobile apps and other digital platforms where required
- Explore how AI and emerging search technologies can improve website performance
What we're looking for
- Experience in digital marketing, website management, digital content or a similar role
- Hands-on experience using a CMS to create, update or manage website pages
- Experience building or editing landing pages
- Good understanding of digital marketing and how websites support wider campaigns
- An interest in SEO, website performance and organic traffic growth
- Ability to interpret website analytics and identify opportunities for improvement
- Familiarity with Google Analytics, Google Tag Manager or similar tools
- Understanding of user experience (UX) and website conversion principles
- Strong attention to detail when updating content and managing websites
- Good organisational skills and the ability to manage multiple projects
- Confidence working with different teams and stakeholders
- Creative approach to improving digital experiences
- Willingness to learn new tools and technologies
- Strong communication and problem-solving skills
We're open to candidates from digital marketing, website administration, content management, SEO, digital communications or eCommerce backgrounds.
You don't need to be an expert in every area of digital experience. Practical CMS experience, a good understanding of website performance and a genuine interest in improving user journeys are particularly important.
Useful additional experience
- Google Analytics 4 (GA4)
- SEO and technical SEO fundamentals
- A/B or split testing
- UX research and user journey mapping
- Website launches or redesign projects
- Search engine optimisation for AI-powered search (AEO/GEO)
- AI tools for digital marketing and content optimisation
- HTML or CSS fundamentals
- Event websites or digital event platforms
- Mobile apps and other digital experiences
Why apply?
- Estimated salary of £30,000-£35,000
- Join an established international events business
- Work across a varied portfolio of event websites
- Gain hands-on experience in SEO, UX, CRO and website analytics
- Opportunity to contribute to website launches and digital transformation projects
- Exposure to AI and emerging digital marketing technologies
- Collaborative and supportive digital team
- Private medical benefits
- Season ticket loan options
- Additional day off for your birthday
- Company socials and employee engagement initiatives
If you enjoy working with websites, understanding user behaviour and finding ways to improve digital performance, we'd love to hear from you.
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Digital Experience Executive employer: Via
At Via, we pride ourselves on being an exceptional employer that fosters a dynamic work culture focused on innovation and collaboration. Our Northern Europe Strategic Partnerships Lead will enjoy ample opportunities for professional growth while working in a vibrant environment that values strategic thinking and execution. With competitive benefits and the chance to make a meaningful impact in transforming transportation, Via is the ideal place for those looking to advance their careers in a forward-thinking company.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Experience Executive
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Via are looking for when hiring for a Digital Experience Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Via for the Digital Experience Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Via as a Digital Experience Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Via’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Experience Executive.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Via, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Via's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Via. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Via
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Via uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Via. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
