At a Glance
- Tasks: Train and coach sales teams to enhance their skills and performance.
- Company: Established UK hospitality and events business with a focus on growth.
- Benefits: 26 days holiday, monthly socials, and a paid sabbatical scheme.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Make a real impact by shaping the future of sales talent.
- Qualifications: Experience in sales and a passion for training and coaching.
The predicted salary is between 40000 - 50000 £ per year.
This is a hands-on, high-impact role for someone who has lived the sales floor — and now wants to make other people better at it. A well-established UK hospitality and events business with a growing commercial function is looking for a skilled trainer and coach to own capability development across their sales teams. You'll have real influence here: shaping how salespeople are onboarded, how managers coach, and how the business grows.
What you’ll be doing:
- Delivering training across outbound sales, objection handling, consultative selling, pipeline management, and closing
- Coaching live sales environments — call listening, floor support, roleplay, and structured feedback
- Building onboarding programmes for new commercial hires
- Supporting managers with coaching technique, 1:1 development, and performance conversations
- Creating playbooks and enablement resources that teams actually use
- Using data and CRM metrics to identify skill gaps and track improvement
Who we’re looking for:
You started in sales — outbound, telesales, recruitment, or events — and at some point moved into training, coaching, or L&D. You still understand the sales floor because you’ve been on it. You’ll bring:
- Strong live coaching ability — you change behaviour in the room
- Confidence facilitating sessions with teams at all levels
- CRM familiarity (Salesforce experience a plus)
Backgrounds we particularly welcome: outbound/telesales, recruitment, hospitality & events, contact centres, SaaS or high-growth commercial teams.
26 days holiday (rising with service), monthly team socials, paid sabbatical scheme.
If you’ve made the move from sales into training or coaching and still love the energy of a sales floor — we’d love to hear from you.
Commercial Training Lead — Elevate Sales Teams employer: Via
Join a dynamic and well-established UK hospitality and events business that values your expertise in sales training and coaching. With a vibrant work culture, you'll enjoy 26 days of holiday, monthly team socials, and a unique paid sabbatical scheme, all while having the opportunity to shape the future of our sales teams. This role not only allows you to influence capability development but also offers significant growth opportunities within a supportive environment that thrives on collaboration and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Training Lead — Elevate Sales Teams
✨Tip Number 1
Get to know the company inside out! Research their sales processes, values, and culture. This way, when you chat with them, you can show how your experience aligns perfectly with their needs.
✨Tip Number 2
Practice your pitch! You’ve been on the sales floor, so use that experience to demonstrate your coaching skills. Roleplay common scenarios they might face and be ready to share how you’d tackle them.
✨Tip Number 3
Network like a pro! Connect with current or former employees on LinkedIn. They can give you insider tips about the interview process and what the team really values in a candidate.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Commercial Training Lead — Elevate Sales Teams
Some tips for your application 🫡
Show Your Sales Journey:We want to see how your sales experience has shaped you. Share specific examples of your time on the sales floor and how it led you to training and coaching. This helps us understand your journey and passion for developing others.
Tailor Your Application:Make sure to customise your application to highlight your relevant skills and experiences. Use keywords from the job description, like 'coaching', 'consultative selling', and 'CRM metrics', to show us you’re a perfect fit for the role.
Be Authentic:Let your personality shine through in your application. We love candidates who are genuine and passionate about sales training. Don’t be afraid to share your unique approach to coaching and how you engage with teams.
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to track your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Via
✨Know Your Sales Stuff
Make sure you brush up on your sales knowledge, especially around outbound sales and consultative selling. Be ready to share your own experiences from the sales floor and how they’ve shaped your approach to training others.
✨Show Off Your Coaching Skills
Prepare to demonstrate your live coaching ability. Think about examples where you've changed behaviour in the room and be ready to discuss your techniques for giving structured feedback during roleplays or call listening sessions.
✨Familiarise Yourself with CRM Tools
Since CRM familiarity is key, especially with Salesforce, make sure you can talk about how you've used data and metrics to identify skill gaps in previous roles. This will show that you understand the importance of tracking improvement.
✨Engage with the Team Dynamics
Be prepared to discuss how you would support managers with coaching techniques and performance conversations. Think about how you can create onboarding programmes that resonate with new hires and engage them right from the start.
