At a Glance
- Tasks: Drive sales by cold calling and building relationships with key decision-makers.
- Company: Join an innovative AI recruitment platform transforming the hiring process.
- Benefits: Competitive salary, uncapped commission, hybrid working, and 25 days holiday.
- Other info: Work directly with the founder and enjoy meaningful equity participation.
- Why this job: Be a key player in a fast-growing company with real impact and career growth.
- Qualifications: 2-4+ years of B2B sales experience and strong communication skills.
The predicted salary is between 30000 - 40000 € per year.
About Via
Via is an exciting AI-powered recruitment platform that delivers pre-qualified candidate shortlists in 24 hours. We work with FTSE 100/250 employers across a range of sectors to fill white-collar roles faster and at a fraction of the cost of traditional agencies. Our matching algorithms are trained by working recruiters - not generic AI – and we have over 100,000 candidates on the platform already.
The role
We’re hiring Sales Executives to scale Via’s UK enterprise sales motion. You’ll be the engine of our growth — opening new accounts through outbound cold calling, converting prospects through high-quality in-person meetings, and managing the relationships that turn first deals into long-term subscriptions. This is a hands-on, hunter-led role working directly with the founder, with significant earning potential. Ideal for someone who wants to be a meaningful early hire in a fast-growing B2B vertical AI business with strong existing traction.
Key responsibilities
- Cold-call senior HR, Head of Talent, COO, CFO and CEO contacts at UK mid-market and enterprise companies
- Book and conduct in-person discovery and demo meetings with target prospects
- Manage the full sales cycle from first contact through to closed-won
- Sell Via’s job-slot subscription model (£15–18k per slot per year, with multi-slot deals the norm for larger clients)
- Build and maintain client relationships through onboarding, working alongside our Candidate Success team
- Represent Via at industry events, in-person networking, and on LinkedIn
- Maintain accurate pipeline data in our CRM
- Provide market feedback to product and leadership teams
What we’re looking for
Essential
- 2–4+ years of B2B or services sales experience
- Demonstrable track record of hitting and exceeding sales targets
- Strong cold-calling and outbound prospecting skills — genuinely comfortable picking up the phone
- Confident in face-to-face meetings with senior stakeholders
- Excellent written and verbal communication
- UK-based, willing to travel for client meetings (London-centric, but UK-wide where needed)
- Comfortable in a fast-paced, early-stage environment
Nice to have
- Existing relationships with HR, Talent or operations leaders at UK mid-market companies
- Previous experience selling SaaS subscriptions in the £10–50k ACV range
- Background in recruitment, RPO or HR tech sales
- Experience at an early-stage company
Compensation
Base salary: £30,000–£40,000 depending on experience. Uncapped commission. 25 days holiday plus bank holidays. Hybrid working after probation: London office or home-based, with regular client travel.
Why join us
One of the first dedicated sales hires at a fast-growing AI-powered recruitment business. Direct working relationship with the founder, with real autonomy and impact. Product is genuinely proven - six paying enterprise customers already. Real career progression as we scale. Meaningful equity participation.
Sales Executive in City of London employer: Via
Via is an exceptional employer for Sales Executives, offering a dynamic work environment where you can directly influence the growth of a pioneering AI-powered recruitment platform. With a strong focus on employee development, competitive compensation, and the opportunity to work closely with the founder, Via fosters a culture of autonomy and innovation, making it an ideal place for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive in City of London
✨Tip Number 1
Get your networking game on! Attend industry events and connect with HR and talent leaders. The more people you know, the better your chances of landing that Sales Executive role.
✨Tip Number 2
Don’t underestimate the power of cold calling. Practice your pitch and get comfortable picking up the phone. Remember, it’s all about making that first connection!
✨Tip Number 3
Show off your sales skills in person! Book those discovery meetings and nail your demos. This is your chance to shine and prove you can close deals like a pro.
✨Tip Number 4
Keep your CRM game strong! Maintain accurate pipeline data and be ready to provide market feedback. This shows you’re organised and serious about driving sales at Via.
We think you need these skills to ace Sales Executive in City of London
Some tips for your application 🫡
Show Your Sales Skills:Make sure to highlight your B2B sales experience and any impressive targets you've smashed. We want to see how you can bring that winning attitude to our team!
Be Personal and Engaging:When writing your application, let your personality shine through! We love a good story, so share your journey in sales and how it aligns with what we do at Via.
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that match the Sales Executive role. We’re looking for someone who gets us and our mission.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into the process quickly. Let’s get started on this exciting journey together!
How to prepare for a job interview at Via
✨Know Your Product Inside Out
Before the interview, make sure you understand Via's AI-powered recruitment platform and how it stands out from traditional agencies. Familiarise yourself with the job-slot subscription model and be ready to discuss how it can benefit potential clients.
✨Prepare for Cold Calling Scenarios
Since this role involves cold calling senior HR and executive contacts, practice your pitch. Think about common objections you might face and prepare responses. Role-playing with a friend can help you feel more confident and natural during the actual calls.
✨Showcase Your Sales Success
Be ready to share specific examples of how you've hit or exceeded sales targets in the past. Use metrics to quantify your achievements, as this will demonstrate your capability and give the interviewers confidence in your skills.
✨Engage with the Interviewers
During the interview, don’t just answer questions—engage with the interviewers. Ask insightful questions about their sales strategies and company culture. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
