At a Glance
- Tasks: Build relationships with journalists and pitch stories to elevate the company's profile.
- Company: Join a dynamic AI and fintech business in Edinburgh with a collaborative culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Gain exposure to thought leadership and wider marketing campaigns.
- Why this job: Make an impact in a hands-on role that goes beyond traditional PR.
- Qualifications: Strong B2B PR experience and excellent writing skills are essential.
The predicted salary is between 35000 - 45000 £ per year.
After clicking Apply, you'll be invited to create a profile on the Via website to complete your application. This doesn't guarantee you'll be matched to this specific role - Via reviews every application (AI first, then a human checks the fit) and shortlists the right candidates. Your profile also stays active for other relevant roles on the platform, and stays anonymous until you match. It takes just a few minutes.
Salary: £35,000–£45,000 per year (estimated)
Location: Edinburgh
Working arrangement: Hybrid – 2 days per week in the Edinburgh office
Full-time | Permanent
About the opportunity
Via is partnering with a growing AI and fintech business to recruit a PR & Communications Executive for its Edinburgh team. This is a broad, hands-on communications role focused on building the company's profile across the UK financial services and technology markets.
You'll work closely with the Head of PR & Communications, developing relationships with journalists, pitching stories and commentary, supporting PR campaigns and finding opportunities to put the business and its senior leaders into relevant industry conversations. The role goes beyond traditional PR. You'll also gain exposure to thought leadership, content, customer stories, executive communications, events, awards and wider marketing campaigns.
You don't need to be an AI or fintech expert from day one. Strong B2B PR or communications experience, excellent writing skills and confidence working directly with journalists are the most important foundations.
What you'll be doing:
- Build and maintain relationships with journalists across business, technology, fintech and financial services media
- Proactively pitch stories, commentary, interviews and contributed articles
- Identify relevant news and media opportunities for the business
- Support PR campaigns around product launches, research, company news and customer successes
- Help manage the day-to-day press office
- Respond to journalist enquiries and coordinate interviews
- Prepare briefing documents and talking points for senior spokespeople
- Write and edit press releases
PR & Communications Executive employer: VIA MATCH LIMITED Careers
Via is an exceptional employer, offering a dynamic and fast-paced work environment in the heart of London. With a strong focus on employee growth, you will have the opportunity to engage directly with senior leadership while enhancing your skills in FP&A and commercial finance. The hybrid working model, competitive salary, and generous pension contribution further underscore our commitment to fostering a supportive and rewarding workplace for our team members.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Communications Executive
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like VIA MATCH LIMITED Careers. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like VIA MATCH LIMITED Careers, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research VIA MATCH LIMITED Careers inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR & Communications Executive
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of VIA MATCH LIMITED Careers. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at VIA MATCH LIMITED Careers.
How to prepare for a job interview at VIA MATCH LIMITED Careers
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
