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- Tasks: Drive lead generation and client acquisition for our international recruitment business.
- Company: VHR is an award-winning recruitment agency in aviation, motorsport, and engineering.
- Benefits: Enjoy competitive salary, private healthcare, training support, and exciting team socials.
- Why this job: Be part of a high-performance team with real influence on marketing strategies.
- Qualifications: Experience in B2B growth marketing and familiarity with CRM tools required.
- Other info: Opportunity to work with global leaders and make a significant impact.
The predicted salary is between 36000 - 60000 £ per year.
VHR is seeking a commercially minded Growth Marketing Specialist with a strong focus on lead generation and client acquisition to help scale our international recruitment business. Your mission will be to drive high-value B2B leads, expand our client database, and ensure leads are effectively nurtured and converted through intelligent marketing strategies. You will work closely with sales and recruitment teams to achieve measurable KPIs.
Key Responsibilities
- Lead Generation & Pipeline Growth
- Own and execute lead generation strategies targeting decision-makers within aviation, motorsport, automotive, and engineering.
- Build and maintain a qualified pipeline of potential clients through inbound and outbound campaigns.
- Define and deliver against monthly and quarterly lead generation KPIs (e.g., SQLs, conversion rates, database growth).
- Content & Campaign Strategy
- Create B2B content that resonates with industry pain points—blogs, white papers, case studies, landing pages, and email campaigns.
- Align content strategy with business goals to attract, convert, and retain client leads.
- Ensure all content supports list growth, brand positioning, and sales enablement.
- Database & CRM Optimisation
- Work within our CRM (Bullhorn or similar) to segment, tag, and manage client databases for maximum impact.
- Implement workflows to keep leads warm through targeted nurture sequences and automated follow-ups.
- Monitor database health and lead lifecycle progression, reporting against targets.
- Email Marketing & Automation
- Deliver segmented and personalised email marketing campaigns to move leads through the funnel.
- A/B test messaging, subject lines, and CTAs to improve engagement and conversion.
- Use behavioural triggers and drip campaigns to engage cold leads and re-engage dormant contacts.
- Performance Analysis & Reporting
- Track and report on KPIs including MQLs, lead-to-client conversion rate, campaign ROI, and database growth.
- Use insights to continuously optimise lead generation and nurturing efforts.
Requirements
- Proven experience in B2B growth marketing with a focus on lead generation and nurturing.
- Familiarity with CRM and marketing automation tools.
- Strong copywriting and content creation ability tailored to technical sectors and buyer personas.
- Data-driven with the ability to track performance and pivot strategy based on analytics.
- Experience collaborating closely with sales teams and delivering against joint KPIs.
- Recruitment or technical industry exposure is a bonus.
Why Join VHR?
- Join an award-winning recruitment agency working with global leaders in aviation, F1, and engineering.
- Be part of a high-performance team where marketing is central to business growth.
- Enjoy a collaborative and innovative environment with real influence over strategy and execution.
Benefits & Perks
- Competitive salary with commission.
- Financial support for certifications and training.
- Private healthcare.
- Regular team socials and international incentives.
- Opportunity to work with an established international client base.
Growth Marketing Specialist employer: VHR Global Technical Recruitment
Contact Detail:
VHR Global Technical Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Specialist
✨Tip Number 1
Familiarise yourself with the aviation, motorsport, automotive, and engineering sectors. Understanding the specific challenges and trends in these industries will help you tailor your approach to lead generation and resonate with potential clients.
✨Tip Number 2
Network with professionals in the recruitment and marketing fields. Attend industry events or webinars to connect with decision-makers and gain insights into effective strategies for client acquisition and nurturing leads.
✨Tip Number 3
Showcase your ability to use CRM tools effectively. Be prepared to discuss how you've previously segmented databases, managed client relationships, and implemented workflows that have led to successful lead conversions.
✨Tip Number 4
Prepare examples of your past campaigns and their results. Highlight your experience with A/B testing and performance analysis, as demonstrating your data-driven mindset will be crucial in showing how you can optimise lead generation efforts.
We think you need these skills to ace Growth Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B growth marketing, particularly focusing on lead generation and nurturing. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the recruitment industry and how your skills align with VHR's goals. Mention specific strategies you would implement to drive lead generation and client acquisition.
Showcase Your Content Skills: Include examples of B2B content you've created, such as blogs or email campaigns, that resonate with technical sectors. Highlight how these pieces contributed to lead generation or client engagement.
Demonstrate Data-Driven Decision Making: In your application, emphasise your ability to track performance metrics and pivot strategies based on analytics. Provide examples of how you've used data to optimise marketing efforts in the past.
How to prepare for a job interview at VHR Global Technical Recruitment
✨Understand the Industry
Familiarise yourself with the aviation, motorsport, automotive, and engineering sectors. Knowing the key players and current trends will help you demonstrate your industry knowledge during the interview.
✨Showcase Your Lead Generation Skills
Prepare specific examples of successful lead generation strategies you've implemented in the past. Be ready to discuss how you measured success and adapted your approach based on performance data.
✨Highlight Your Content Creation Experience
Bring samples of B2B content you've created, such as blogs or email campaigns. Discuss how your content aligned with business goals and contributed to lead nurturing and conversion.
✨Demonstrate Collaboration with Sales Teams
Be prepared to talk about your experience working closely with sales teams. Highlight any joint KPIs you've achieved and how your marketing efforts supported their objectives.
