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- Tasks: Drive lead generation and client acquisition for our international recruitment business.
- Company: Join VHR, an award-winning recruitment agency in aviation, F1, and engineering.
- Benefits: Enjoy competitive salary, private healthcare, training support, and exciting team socials.
- Why this job: Be part of a high-performance team with real influence over marketing strategies.
- Qualifications: Experience in B2B growth marketing and familiarity with CRM tools required.
- Other info: Opportunity to work with global leaders and make a significant impact.
The predicted salary is between 36000 - 60000 £ per year.
VHR is seeking a commercially minded Growth Marketing Specialist with a strong focus on lead generation and client acquisition to help scale our international recruitment business. Your mission will be to drive high-value B2B leads, expand our client database, and ensure leads are effectively nurtured and converted through intelligent marketing strategies. You will work closely with sales and recruitment teams to achieve measurable KPIs.
Key Responsibilities
- Lead Generation & Pipeline Growth
- Own and execute lead generation strategies targeting decision-makers within aviation, motorsport, automotive, and engineering.
- Build and maintain a qualified pipeline of potential clients through inbound and outbound campaigns.
- Define and deliver against monthly and quarterly lead generation KPIs (e.g., SQLs, conversion rates, database growth).
- Content & Campaign Strategy
- Create B2B content that resonates with industry pain points—blogs, white papers, case studies, landing pages, and email campaigns.
- Align content strategy with business goals to attract, convert, and retain client leads.
- Ensure all content supports list growth, brand positioning, and sales enablement.
- Database & CRM Optimisation
- Work within our CRM (Bullhorn or similar) to segment, tag, and manage client databases for maximum impact.
- Implement workflows to keep leads warm through targeted nurture sequences and automated follow-ups.
- Monitor database health and lead lifecycle progression, reporting against targets.
- Email Marketing & Automation
- Deliver segmented and personalised email marketing campaigns to move leads through the funnel.
- A/B test messaging, subject lines, and CTAs to improve engagement and conversion.
- Use behavioural triggers and drip campaigns to engage cold leads and re-engage dormant contacts.
- Performance Analysis & Reporting
- Track and report on KPIs including MQLs, lead-to-client conversion rate, campaign ROI, and database growth.
- Use insights to continuously optimise lead generation and nurturing efforts.
Requirements
- Proven experience in B2B growth marketing with a focus on lead generation and nurturing.
- Familiarity with CRM and marketing automation tools.
- Strong copywriting and content creation ability tailored to technical sectors and buyer personas.
- Data-driven with the ability to track performance and pivot strategy based on analytics.
- Experience collaborating closely with sales teams and delivering against joint KPIs.
- Recruitment or technical industry exposure is a bonus.
Why Join VHR?
- Join an award-winning recruitment agency working with global leaders in aviation, F1, and engineering.
- Be part of a high-performance team where marketing is central to business growth.
- Enjoy a collaborative and innovative environment with real influence over strategy and execution.
Benefits & Perks
- Competitive salary with commission.
- Financial support for certifications and training.
- Private healthcare.
- Regular team socials and international incentives.
- Opportunity to work with an established international client base.
Contact Detail:
VHR Global Technical Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Specialist
✨Tip Number 1
Familiarise yourself with the aviation, motorsport, automotive, and engineering sectors. Understanding the specific challenges and trends in these industries will help you tailor your approach to lead generation and resonate with potential clients.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in recruitment. Attend industry events or webinars to build connections that could provide insights or referrals for your application.
✨Tip Number 3
Showcase your data-driven mindset by preparing examples of how you've used analytics to optimise marketing strategies in the past. Be ready to discuss specific KPIs you've tracked and how they influenced your decisions.
✨Tip Number 4
Prepare to discuss your experience with CRM and marketing automation tools. Highlight any specific platforms you've used and how you've leveraged them to enhance lead nurturing and conversion rates.
We think you need these skills to ace Growth Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B growth marketing, particularly in lead generation and nurturing. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the recruitment industry and how your skills align with the responsibilities outlined in the job description. Mention specific strategies you have used in the past to drive lead generation.
Showcase Your Content Creation Skills: Include examples of B2B content you have created, such as blogs or case studies, that resonate with technical sectors. This will demonstrate your ability to create engaging content that supports lead generation.
Highlight Data-Driven Achievements: Emphasise your experience with performance analysis and reporting. Provide examples of how you have used data to optimise marketing strategies and improve conversion rates in previous roles.
How to prepare for a job interview at VHR Global Technical Recruitment
✨Understand the Industry
Familiarise yourself with the aviation, motorsport, automotive, and engineering sectors. Knowing the specific challenges and trends in these industries will help you demonstrate your understanding of the market and how your skills can address their needs.
✨Showcase Your Lead Generation Skills
Prepare examples of successful lead generation strategies you've implemented in the past. Be ready to discuss how you measured success and what KPIs you focused on, as this will show your ability to drive results.
✨Highlight Your Content Creation Experience
Since content is key for this role, bring samples of B2B content you've created, such as blogs or case studies. Discuss how your content aligned with business goals and contributed to lead conversion.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you've used data analytics to inform your marketing strategies. Discuss specific metrics you've tracked and how you've adjusted your approach based on performance insights.
