Trade Marketing Specialist - Fashion & Apparel in Manchester

Icebreaker and Smartwool are looking for an exceptional Trade Marketing Specialist to join our EMEA Marketing team, based in the UK (Manchester or London). We are a portfolio of merino-based, purpose-led apparel brands. We will motivate consumers to transform their synthetic wardrobe with merino-based, responsible product and brand solutions for the good of the planet and of the people, without compromising performance or comfort.

Let’s Talk about the Role

You as Trade Marketing Specialist will collaborate with the EMEA Wholesale Marketing Manager and local sales teams to develop and implement wholesale marketing campaigns for icebreaker and Smartwool in Northern Europe, ensuring high-quality execution across all channels and partnerships.

How You Will Make a Difference

• Collaborating closely with the EMEA Trade Marketing Manager to develop and execute wholesale marketing strategies and campaigns across Northern European markets (UK, Ireland, Norway, Finland, Sweden, Denmark and Iceland) for icebreaker and Smartwool.
• Partnering with local sales teams to strengthen relationships with strategically significant wholesale partners/KAs across offline and online channels.
• Developing and executing comprehensive account marketing plans across all consumer touchpoints to drive demand, engagement, conversion and sell-through.
• Coordinating third-party agencies and bespoke wholesale projects, including in-store activations, events, pop-ups and shop-in-shops, ensuring high-quality execution.
• Managing the showroom and its seasonal evolution, ensuring brand communication and visual merchandising are consistently updated and aligned with key sales meetings.
• Monitoring brand representation across key wholesale partners’ physical and digital channels, identifying opportunities to improve visibility, consistency and execution.
• Monitoring marketing performance and managing budgets to optimize investment and ROAS while ensuring alignment with approved spending plans.

Skills for Success

• Ability to collaborate effectively with sales teams, cross-functional partners and external agencies.
• Experience in developing and executing wholesale marketing plans across physical and digital channels.
• Good understanding of retail and visual merchandising, with attention to brand consistency and quality of execution.
• Analytical mindset, with the ability to interpret marketing and sales performance and identify opportunities for improvement.
• Experience in managing budgets and tracking marketing expenditures to ensure effective use of resources.
• A genuine interest in the outdoor and sportswear industry, with curiosity for consumer and retail trends.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package:

• A supportive feedback-based culture where respect and integrity guide us in what we do.
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization.
• A discount card with 50% on all VF brands.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Our Purpose

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling.