District Manager - London

At VF Corporation, we’re looking for an inspiring and results-driven District Manager to lead a portfolio of retail stores across London. VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands such as The North Face, Vans, Timberland, Napapijri and Eastpak. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet.

As a District Manager, you will lead a portfolio of stores of multiple brands, delivering outstanding commercial results, operational excellence, and exceptional customer experience. You will serve as the primary leader for Store Managers, ensuring strong execution of retail standards, people development, brand expression, and continuous improvement. You will act as the connector between store teams and headquarters, driving accountability, engagement, and performance.

Let’s talk about the role!

• Lead Store Managers to deliver sales, profitability, productivity, and KPI objectives across the District by analysing performance trends, identifying risks and opportunities, and implementing action plans to drive results.
• Translate performance data into clear, practical insights for Store Managers, linking commercial results to in-store behaviours and actions, ensuring high standards of customer experience.
• Conduct structured store visits focused on coaching, performance assessment, and execution quality.
• Lead focused performance recovery plans in underperforming stores, providing hands-on support and coaching until sustainable improvement is achieved.
• Champion brand DNA across stores ensuring strong visual identity, product storytelling, and elevated customer experience.
• Manage and lead the opening of new stores and hiring store talents.
• Promote an inclusive, people-first culture focused on teamwork, accountability, and engagement.
• Ensure stores execute brand initiatives and marketing campaigns consistently and on time.
• Monitor customer metrics and drive improvement plans across the district.
• Act as the voice of stores with Brand’s HQ functions, collaborating with central retail operations to drive business and execute brand strategy.
• Communicate priorities, process changes, and performance expectations clearly to Store Managers.
• Work closely with the Local HR, Health and Safety, and Asset protection teams.

What makes you the perfect District Manager?

• Solid and consistent management experience in a comparable position and already have experience in managing several stores.
• Proven record of achieving commercial and operational results and driving store performance.
• Strong people leader with demonstrated coaching and development skills.
• Data-driven decision maker with strong business acumen and planning capability.
• Able to manage complexity, ambiguity, and pace across multiple locations, while maintaining focus on execution excellence.
• High level of responsibility management, communication skills, and flexibility.
• Frequent travel (approximately 80% or more including air and overnight travel).
• Fluent in English.
• Residence within the assigned area.

What’s in it for you?

Most companies like to say they offer a competitive salary, an amazing bonus and pension scheme, and staff discounts (we offer up to 50%). And we offer the same. Only different. Because it’s not just our products which set us apart from others. It’s our people and we believe they deserve to be nurtured and looked after.

That’s why, on top of the usual benefits, we offer much more:

• Career ownership, enabling you to build your knowledge and experience across different brands and different countries.
• An inclusive environment where people of diverse backgrounds, lifestyles, and nationalities love working together.
• 25 days of holiday and B-Day off.
• A supportive feedback-based culture where respect and integrity guide us.
• Tailored training. From an induction to ongoing online and face-to-face training, we are committed to helping you grow.
• The opportunity to travel and network with other Retail Managers throughout Europe.

As a purpose-led, performance-driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to supporting disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you liked what you have read and want to join our team then we would be keen to hear from you!