District Manager - London in City of Westminster

Overview

At VF Corporation, we’re looking for an inspiring and results‑driven District Manager to lead a portfolio of retail stores across London.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands such as The North Face, Vans, Timberland, Napapijri and Eastpak.

Our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet.

Responsibilities

• Lead Store Managers to deliver sales, profitability, productivity and KPI objectives across the District by analysing performance trends, identifying risks and opportunities, and implementing action plans to drive results.
• Translate performance data into clear, practical insights for Store Managers, linking commercial results to in‑store behaviours and actions, ensuring high standards of customer experience.
• Conduct structured store visits focused on coaching, performance assessment and execution quality.
• Lead focused performance recovery plans for underperforming stores, providing hands‑on support and coaching until sustainable improvement is achieved.
• Champion brand DNA across stores, ensuring strong visual identity, product storytelling and elevated customer experience.
• Manage and lead the opening of new stores and the hiring of store talents.
• Promote an inclusive, people‑first culture focused on teamwork, accountability and engagement.
• Ensure stores execute brand initiatives and marketing campaigns consistently and on time.
• Monitor customer metrics and drive improvement plans across the district.
• Act as the voice of stores with Brand’s HQ functions, collaborating with central retail operations to drive business and execute brand strategy.
• Communicate priorities, process changes and performance expectations clearly to Store Managers.
• Work closely with the Local HR, Health and Safety and Asset Protection teams.
• Frequent travel (approximately 80% or more, including air and overnight travel).
• Residence within the assigned area.

Qualifications

• Solid and consistent management experience in a comparable position and experience managing several stores.
• Proven record of achieving commercial and operational results and driving store performance.
• Strong people leader with demonstrated coaching and development skills.
• Data‑driven decision maker with strong business acumen and planning capability.
• Ability to manage complexity, ambiguity and pace across multiple locations while maintaining focus on execution excellence.
• High level of responsibility management, communication skills and flexibility.
• Fluent in English.

Benefits

• Career ownership, enabling you to build knowledge and experience across different brands and countries.
• Inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together.
• 25 days of holiday plus birthday off.
• Supportive, feedback‑based culture where respect and integrity guide us.
• Tailored training: from induction to ongoing online and face‑to‑face training.
• The opportunity to travel and network with other Retail Managers throughout Europe.
• EEO and Diversity Statement

VF is an equal employment opportunity/affirmative action employer of minorities, females, protected veterans and the disabled.

VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

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