Assistant Store Manager

Assistant Store Manager

Full-Time 24000 - 36000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Support the Store Manager and enhance customer experience in a dynamic retail environment.
  • Company: Join The North Face, part of VF, a global leader in sustainable apparel.
  • Benefits: Enjoy 50% staff discounts, tailored training, and a supportive culture focused on well-being.
  • Why this job: Be part of a community that values curiosity, integrity, and personal growth while making a difference.
  • Qualifications: Experience in retail, strong communication skills, and a passion for mentoring are essential.
  • Other info: Flexible working hours required; embrace diversity and authenticity in the workplace.

The predicted salary is between 24000 - 36000 £ per year.

Assistant Store Manager

Do you want to join one of our exceptional management teams and help drive consumer experience in one of our stores?

We’re looking for a passionate Assistant Store Manager to join our The North Face team based in Br ent Cross, London

As an Assistant Store Manager your input will be vital in supporting your Store Manager, helping contribute to the success of your store.

The North Face is part of the VF family. VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling.

The North Face is the premier exploration company in the world. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with.

Let’s talk about the role!

We believe that our Assistant Store Managers have a great opportunity to develop their full potential with us. That’s because we offer the support of a global organisation but empower our people to take responsibility at store level.

How you’ll make a difference

We expect that our Assistant Store Managers help deliver a memorable retail experience by:

  • Driving sales and profitability synergy with your Store Manager
  • Motivating, mentoring, and coaching sales associates
  • Assisting your Store Manager in implementing our established retail processes whilst looking for ways to improve them
  • Staying on top of core retail operational procedures such as inventory, P&L etc
  • Reporting performance metrics and demonstrating your understanding of KPIs to improve your store results
  • Making sure your store looks great, in line with the brand’s visual merchandising guidelines
  • Providing cover in the store manager’s absence

What makes you the perfect Assistant Store Manager?

  • You love interacting with customers. You set a great example for the rest of the team with your hands‑on mentality, enthusiasm, and passion for delivering a fantastic customer experience.
  • You are not afraid to take the initiative where your Store Manager is absent. That’s the sign of a great Assistant Store Manager!
  • You know how to play a part in creating a great team who share your passion and vision to make every shopping experience outstanding. You take pride in mentoring employees, seeing them grow and having fun too!
  • You have experience in opening and closing a store, helping to lead and motivate a team and leading from the front to maximise sales and boost productivity
  • You have excellent written and verbal communication in English (another language is a plus but not necessary)
  • You are proficient in the use of MS Office and different POS systems
  • You are flexible when it comes to working weekends, evenings and holidays as necessary

On top of this, we expect that you will live and demonstrate our Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s in it for you?

We offer comprehensive benefits that encourage mental, physical, and financial well‑being for all VF associates. When it comes to benefits, we’re the total package.

Most companies say they offer a competitive salary, an amazing bonus and pension scheme and staff discounts (btw we offer 50%!). And we offer the same.Only different. Along with this you will have:

  • Career ownership, enabling you to build your knowledge and experience across different brands
  • A supportive feedback‑based culture where respect and integrity guide us in what we do
  • Tailored training. From an induction to ongoing online and face‑to‑face training sessions, we are committed to helping you grow, both professionally and personally

Free to Be

We strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you liked what you have read and want to join our team then we would be keen to hear from you!

Due to the high volume of candidates we receive, we will only contact successful applicants for the interview stage.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

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Assistant Store Manager employer: VF Corporation

At The North Face, located in the vibrant Clarks Village, Somerset, we pride ourselves on being an exceptional employer that champions personal and professional growth. Our supportive culture, combined with comprehensive benefits including a generous staff discount and tailored training opportunities, empowers our Assistant Store Managers to thrive while fostering a sense of belonging and community. Join us in our mission to inspire sustainable and active lifestyles, where your contributions truly make a difference.
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Contact Detail:

VF Corporation Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Assistant Store Manager

✨Tip Number 1

Familiarise yourself with The North Face brand and its values. Understanding their commitment to sustainability and active lifestyles will help you connect with the company's mission during your interactions.

✨Tip Number 2

Showcase your leadership skills by discussing specific examples of how you've motivated and mentored team members in previous roles. This will demonstrate your capability to support the Store Manager effectively.

✨Tip Number 3

Prepare to discuss your experience with retail operational procedures, such as inventory management and KPIs. Being able to articulate your understanding of these processes will set you apart from other candidates.

✨Tip Number 4

Be ready to share your ideas on improving customer experience and store performance. Showing initiative and a proactive mindset can highlight your potential as an Assistant Store Manager.

We think you need these skills to ace Assistant Store Manager

Customer Service Skills
Leadership Skills
Sales and Profitability Management
Team Motivation and Mentoring
Retail Operations Knowledge
Performance Metrics Reporting
Visual Merchandising
Communication Skills
MS Office Proficiency
POS System Familiarity
Flexibility in Working Hours
Initiative and Problem-Solving
Empathy and Team Building
Integrity and Ethical Leadership

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in retail management, customer service, and team leadership. Use specific examples that demonstrate your ability to drive sales and mentor staff.

Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for retail and your alignment with The North Face's values. Mention how your personal experiences and skills make you a great fit for the Assistant Store Manager role.

Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application is well-written and free of errors. Use clear and concise language to convey your enthusiasm and qualifications.

Highlight Your Leadership Experience: In your application, emphasise any previous roles where you led a team or took initiative. Discuss how you motivated others and contributed to a positive work environment, as this aligns with the expectations for the Assistant Store Manager position.

How to prepare for a job interview at VF Corporation

✨Show Your Passion for Customer Experience

Make sure to express your enthusiasm for delivering exceptional customer service. Share specific examples from your past experiences where you went above and beyond to create a memorable shopping experience.

✨Demonstrate Leadership Skills

Be prepared to discuss how you've motivated and mentored team members in previous roles. Highlight any instances where you took the initiative, especially in the absence of a manager, to lead your team effectively.

✨Understand Retail Metrics

Familiarise yourself with key performance indicators (KPIs) relevant to retail. Be ready to discuss how you have used metrics to drive sales and improve store performance in your previous positions.

✨Embrace the Brand's Values

Research The North Face and its guiding principles. During the interview, align your personal values with those of the company, demonstrating how you embody integrity, curiosity, and empathy in your work.

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