Trade Marketing Specialist - Fashion & Apparel in London

Icebreaker and Smartwool are looking for an exceptional Trade Marketing Specialist to join our EMEA Marketing team, based in the UK (Manchester or London). We are a portfolio of merino-based, purpose-led apparel brands. We will motivate consumers to transform their synthetic wardrobe with merino-based, responsible product and brand solutions for the good of the planet and of the people, without compromising performance or comfort.

Let’s Talk about the Role...

You as Trade Marketing Specialist will collaborate with the EMEA Wholesale Marketing Manager and local sales teams to develop and implement wholesale marketing campaigns for icebreaker and Smartwool in Northern Europe, ensuring high-quality execution across all channels and partnerships.

How You Will Make a Difference...

• Collaborating closely with the EMEA Trade Marketing Manager to develop and execute wholesale marketing strategies and campaigns across Northern European markets (UK, Ireland, Norway, Finland, Sweden, Denmark and Iceland) for icebreaker and Smartwool.
• Partnering with local sales teams to strengthen relationships with strategically significant wholesale partners/KAs across offline and online channels.
• Developing and executing comprehensive account marketing plans across all consumer touchpoints to drive demand, engagement, conversion and sell-through.
• Coordinating third-party agencies and bespoke wholesale projects, including in-store activations, events, pop-ups and shop-in-shops, ensuring high-quality execution.
• Managing the showroom and its seasonal evolution, ensuring brand communication and visual merchandising are consistently updated and aligned with key sales meetings.
• Monitoring brand representation across key wholesale partners’ physical and digital channels, identifying opportunities to improve visibility, consistency and execution.
• Monitoring marketing performance and managing budgets to optimize investment and ROAS while ensuring alignment with approved spending plans.

Skills for Success

• Ability to collaborate effectively with sales teams, cross-functional partners and external agencies.
• Experience in developing and executing wholesale marketing plans across physical and digital channels.
• Good understanding of retail and visual merchandising, with attention to brand consistency and quality of execution.
• Analytical mindset, with the ability to interpret marketing and sales performance and identify opportunities for improvement.
• Experience in managing budgets and tracking marketing expenditures to ensure effective use of resources.
• A genuine interest in the outdoor and sportswear industry, with curiosity for consumer and retail trends.

What’s in it For You...

• A supportive feedback-based culture where respect and integrity guide us in what we do.
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization.
• A discount card with 50% on all VF brands.
• Break out areas offering complimentary hot drinks.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business.