At a Glance
- Tasks: Drive demand generation and digital marketing strategies for sustainable transportation solutions.
- Company: Join VEV, a leader in electrification and fleet transition.
- Benefits: Hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic environment with a commitment to sustainability and innovation.
- Why this job: Make a positive impact on the future of e-mobility while working with industry experts.
- Qualifications: 5+ years in B2B marketing with a focus on demand generation and lead conversion.
The predicted salary is between 36000 - 60000 £ per year.
VEV specialises in designing and implementing scaled enterprise fleet solutions. Our expertise lies in optimising fleets, charging infrastructure, and operations to maximise the benefits of transitioning to sustainable transportation. With a wealth of experience in delivering comprehensive turnkey charging solutions at scale, we are committed to guiding organisations through a seamless transition towards a greener future. If you are passionate about sustainable transportation, innovation, and making a positive impact, we invite you to join us at VEV. As a member of our team, you will have the opportunity to work on ground breaking projects, collaborate with industry experts, and drive meaningful change in the world of e-mobility.
We are seeking a digitally-savvy, growth-focused marketer to drive VEV’s demand generation efforts and digital presence. This role is ideal for a self-starter excited to scale a purpose-led business at the forefront of the electrification and fleet transition revolution. You will be instrumental in building pipeline, influencing senior-level buyers, and shaping our go-to-market strategies in a fast-growing sector.
Role And Responsibilities
- You will design and execute data-driven digital campaigns that build awareness, generate qualified leads, and support pipeline conversion.
- Working closely with sales, agencies, and content creators, you will target senior-level decision-makers across enterprise customers, with a strong focus on performance, personalisation, and measurable impact.
- You will be expected to embrace modern marketing approaches and AI-powered tools to improve efficiency, content performance, and marketing operations.
Demand Generation & Funnel Marketing
- Develop and execute integrated demand generation strategies to drive qualified leads and sales opportunities.
- Design campaign workflows across channels (email, paid social, website, partnerships) aligned to personas and buying stages.
- Leverage CRM, AI-powered marketing tools, and automation platforms to track, nurture, and convert leads (e.g., HubSpot, Pardot, or equivalent).
Digital Campaigns & Performance Marketing
- Collaborate with agency partners to plan, execute, and optimise multi-channel digital campaigns.
- Build targeted campaigns that engage decision-makers and influencers at enterprise level.
- Monitor and analyse campaign performance, providing insights and recommendations to improve engagement, lead quality, and conversion rates.
- Stay ahead of B2B marketing trends, AI innovations, and automation technologies.
Website & Content Management
- Manage and optimise the VEV website for lead generation, SEO, and UX.
- Collaborate with designers and writers to produce thought leadership, case studies, blogs, and visual content.
- Integrate AI content generation or testing tools where appropriate to enhance relevance and output speed.
- Track website performance and continuously implement improvements to drive conversions.
Sales Enablement & Social Selling
- Partner with the sales team to align digital efforts with pipeline growth.
- Support social selling through content, training, and enablement tools (especially via LinkedIn).
- Contribute to Account-Based Marketing (ABM) programs that reach key accounts and decision-makers.
What Success Looks Like
- 100% increase in qualified lead pipeline within first 12 months.
- LinkedIn campaigns generating engagement from senior decision-makers.
- Website optimisations improving conversion by 100%.
- Strong alignment between marketing and sales pipeline reporting.
Experience And Qualifications Required
- 5+ years of experience in B2B marketing, with a focus on demand generation and lead conversion.
- Experience in platform marketing, IT solutions, electrification, or energy sectors preferred.
- Strong grasp of marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, GA4).
- Skilled in executing multi-touch campaigns targeting senior-level buyers.
- Experience or interest in working with AI-based marketing tools and exploring innovative, tech-enabled ways of working.
- Data-driven mindset with a test-and-learn approach.
- Strong communicator and collaborator with internal teams and agency partners.
- Self-starter who thrives in a fast-paced, scaling business.
Tools You Might Use
- HubSpot, LinkedIn Campaign Manager, Notion.
- Google Analytics / GA4.
- Hotjar, SEMrush, or other MarTech tools.
- Generative AI tools for content or campaign insights (e.g., ChatGPT, Jasper, Copy.ai).
- WordPress, Canva (basic design capability is a bonus).
VEV is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences. Learn more about our projects and vision at www.vev.com.
Growth Marketing Manager (B2B Demand Generation) in City of London employer: VEV
At VEV, we pride ourselves on being an exceptional employer dedicated to fostering a culture of innovation and sustainability. Our London-based team thrives in a hybrid work environment that promotes collaboration and personal growth, offering employees the chance to work on groundbreaking projects in the electrification sector. With a strong focus on professional development and the use of cutting-edge AI tools, we empower our staff to make a meaningful impact while enjoying a supportive and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager (B2B Demand Generation) in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VEV and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VEV are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VEV on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VEV. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager (B2B Demand Generation) in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VEV. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VEV:Show us that you’ve done your homework! In your application, briefly mention what you admire about VEV’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VEV
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VEV will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VEV, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
