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- Tasks: Lead AEO/SEO strategies and optimise client visibility across search engines.
- Company: Join Veuno, a forward-thinking marketing team that values innovation and collaboration.
- Benefits: Enjoy remote work, unlimited PTO, and competitive salaries tailored to your skills.
- Why this job: Make a real impact in the evolving world of AI-driven search and marketing.
- Qualifications: Experience in SEO/AEO and a passion for data-driven strategies.
- Other info: Dynamic role with opportunities for growth and learning in a supportive environment.
The predicted salary is between 28000 - 36000 ÂŁ per year.
We need an experienced Answer Engine Optimization (AEO) and Search Engine Optimization (SEO) Specialist to join the Veuno team. You will be the primary AEO/SEO strategist and execution lead for our clients. This client‑facing role requires listening to and understanding project objectives and devising appropriate strategies and implementation plans. You will work closely with the PPC Manager to maximize ROI across Google, Yahoo and Bing.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights to maximize ROI across organic search channels.
- Track, report, and analyze website analytics, AI search visibility (SGE, ChatGPT, Perplexity), and local SEO performance.
- Advise on optimizing copy and landing pages to improve rankings and AEO performance using structured answers and semantic relevance.
- Optimize for Featured Snippets, AI‑generated answers, and other SERP and AI placements.
- Create scalable templates for short‑form, long‑form, evergreen, and programmatic SEO content.
- Advise on optimizing social and video content for visibility in search engines and AI‑driven answer platforms.
- Perform continuous keyword discovery, clustering, and intent‑based expansion using AI‑enhanced SEO tools.
- Ensure correct implementation of structured data, schema markup, and entity tagging to support answer engine visibility.
- Research and implement SEO recommendations that align with evolving search engine and LLM answer behavior.
- Analyze competitor visibility across Google, SGE, Perplexity, Bing Chat, and GEO‑targeted queries.
- Develop and execute white‑hat link acquisition strategies to improve topical authority and domain strength.
- Optimize and manage Google Business Profiles, local citations, and service‑area/location pages for multi‑location clients.
- Implement GEO strategies targeting city‑level, regional, and “near me” search intent.
- Monitor AI answer sources to identify opportunities for brand mentions and inclusion in answer engine citations.
- Recommend and implement on‑site SEO improvements to boost crawlability, indexation, and Core Web Vitals.
- Review and improve local and national landing pages for conversion performance and search alignment.
- Detect and resolve SEO performance issues including crawl errors, incorrect markup, and local ranking drops.
- Collaborate with the PPC team to align keyword strategies and improve Quality Score through SEO insights.
- Maintain client relationships by clearly communicating performance metrics, trends, and recommendations.
- Lead regular client performance reviews, with actionable insights tied to AEO/GEO/SEO KPIs.
- Track key success metrics including AI visibility, local pack rankings, keyword improvements, and client satisfaction.
Key Success Measures
- Organic CVR for key KPIs, AI referral traffic increase and visibility, client satisfaction, client growth targets, and account retention.
Non‑negotiables
- Up‑to‑date knowledge of ranking factors, search engine algorithms, and how AI‑driven engines like Google SGE, ChatGPT, and Perplexity generate and cite answers.
- Proven strategies and tactics to improve SEO in a scalable way across traditional, local (GEO), and AI‑powered search platforms (AEO).
- Expert knowledge of both technical and non‑technical SEO best practices, including schema, entity optimization, and answer engine formatting.
- Proficiency with third‑party tools (e.g. SpyFu, SEMrush, Ahrefs, ScreamingFrog) for keyword, competitor, and AI visibility analysis.
- In‑depth experience with website analytics tools: GA4, Firebase, NetInsight, Omniture, WebTrends.
- Google Tag Manager – advanced tags, triggers, and variables for SEO, GEO, and content tracking.
- Google Looker Studio (formerly Data Studio) – linking accounts, building dashboards, and tracking AEO/GEO metrics.
- Strong proficiency in Google Drive – Sheets, Docs, shared drives, permissions, and access management.
- Prior experience with SEM campaign management and understanding of how SEO, AEO, and local targeting impact ad performance and Quality Score.
- Experience designing and executing A/B and multivariate tests to improve content ranking, engagement, and AI summarization accuracy.
- Up‑to‑date with the latest trends and best practices in SEO, local SEO (GEO), and Answer Engine Optimization (AEO) across both web and AI‑first platforms.
Optional Skills (but not essential)
- Proficiency in HTML and CSS.
- Google Ads Certification (will be required on joining).
- Google Analytics Certification.
- Experience with bid management tools.
- Paid Social campaign management: Pinterest, Twitter.
- Understanding of business model economics.
- Landing Page CRO: cloning for marketing testing/optimization.
- Advanced spreadsheet functions, including formulas, arrays, pivot tables, and charts.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
Qualities
- Actively educate yourself on the latest tech and marketing trends.
- Collaborate naturally without ego.
- Dedicated to ensuring clients are happy and informed.
- Never leave things to the last minute.
- Pride in work.
- Develop workarounds and see alternatives.
- Loves data and can translate complex analytics into a cohesive story.
- Surfaces issues early with a solutions‑centric attitude.
- Not afraid to speak truth.
- Organized and meets commitments on time.
- Visible to both clients and teammates.
- Defaults to positivity.
- Has a naturally inquisitive mind.
Salary £32,000 – £42,000 per year, depending on skills, experience, and location.
Why Join Veuno
Our goal is to offer everything our team needs to feel supported, healthy, and successful.
Benefits
- Work remotely from anywhere with good wifi.
- Unlimited PTO – take time off without guilt.
- Fair pay – salaries benchmarked and adjusted for cost of living.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
AEO/SEO Specialist employer: Veuno
Contact Detail:
Veuno Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land AEO/SEO Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your AEO/SEO projects. This is your chance to demonstrate what you can do and how you can add value to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their goals and challenges, and come ready with ideas on how you can help them improve their AEO and SEO strategies. This will show you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us. Plus, it gives you a better chance to stand out in the crowd!
We think you need these skills to ace AEO/SEO Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the AEO/SEO Specialist role. Highlight your relevant experience and skills that match the job description, especially your knowledge of SEO strategies and tools.
Showcase Your Data Skills: Since this role involves a lot of data analysis, don’t forget to mention your experience with analytics tools like GA4 or SEMrush. We love seeing how you’ve used data to drive results in previous roles!
Be Client-Focused: This is a client-facing position, so it’s important to demonstrate your ability to communicate effectively with clients. Share examples of how you've maintained client relationships and delivered actionable insights in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Veuno
✨Know Your AEO/SEO Stuff
Make sure you brush up on the latest trends in AEO and SEO. Familiarise yourself with tools like SEMrush and Ahrefs, and be ready to discuss how you've used them in past roles. This shows you're not just a textbook expert but someone who applies knowledge practically.
✨Showcase Your Analytical Skills
Prepare to talk about specific instances where you've tracked and analysed website analytics. Bring examples of how your insights led to improved ROI or visibility. Being able to translate complex data into actionable strategies is key for this role.
✨Understand Client Needs
Since this is a client-facing role, practice how you would listen to and understand project objectives. Think of examples where you've successfully collaborated with clients to achieve their goals, and be ready to share those stories.
✨Be Ready for Technical Questions
Expect questions about technical SEO practices, like schema markup and structured data. Brush up on these topics and be prepared to explain how they impact search visibility. Showing that you can handle both the technical and creative aspects of SEO will set you apart.