At a Glance
- Tasks: Lead AEO/SEO strategies and optimise client visibility across search engines.
- Company: Join Veuno, a forward-thinking tech company with a supportive culture.
- Benefits: Enjoy remote work, unlimited PTO, and competitive salary.
- Other info: Flexible working hours and excellent career growth opportunities.
- Why this job: Make an impact in the evolving world of AI-driven SEO.
- Qualifications: Experience in SEO and AEO strategies, with strong analytical skills.
The predicted salary is between 28000 - 36000 £ per year.
AEO/SEO Specialist
We need an experienced Answer Engine Optimization (AEO) and Search Engine Optimization (SEO) Specialist to join the Veuno team. You will be the primary AEO/SEO strategist and execution lead for our clients.
This client‑facing role requires listening to and understanding project objectives and devising appropriate strategies and implementation plans. You will work closely with the PPC Manager to maximize ROI across Google, Yahoo and Bing.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights to maximize ROI across organic search channels
- Track, report, and analyze website analytics, AI search visibility (SGE, ChatGPT, Perplexity), and local SEO performance
- Advise on optimizing copy and landing pages to improve rankings and AEO performance using structured answers and semantic relevance
- Optimize for Featured Snippets, AI‑generated answers, and other SERP and AI placements
- Create scalable templates for short‑form, long‑form, evergreen, and programmatic SEO content
- Advise on optimizing social and video content for visibility in search engines and AI‑driven answer platforms
- Perform continuous keyword discovery, clustering, and intent‑based expansion using AI‑enhanced SEO tools
- Ensure correct implementation of structured data, schema markup, and entity tagging to support answer engine visibility
- Research and implement SEO recommendations that align with evolving search engine and LLM answer behavior
- Analyze competitor visibility across Google, SGE, Perplexity, Bing Chat, and GEO‑targeted queries
- Develop and execute white‑hat link acquisition strategies to improve topical authority and domain strength
- Optimize and manage Google Business Profiles, local citations, and service‑area/location pages for multi‑location clients
- Implement GEO strategies targeting city‑level, regional, and “near me” search intent
- Monitor AI answer sources to identify opportunities for brand mentions and inclusion in answer engine citations
- Recommend and implement on‑site SEO improvements to boost crawlability, indexation, and Core Web Vitals
- Review and improve local and national landing pages for conversion performance and search alignment
- Detect and resolve SEO performance issues including crawl errors, incorrect markup, and local ranking drops
- Collaborate with the PPC team to align keyword strategies and improve Quality Score through SEO insights
- Maintain client relationships by clearly communicating performance metrics, trends, and recommendations
- Lead regular client performance reviews, with actionable insights tied to AEO/GEO/SEO KPIs
- Track key success metrics including AI visibility, local pack rankings, keyword improvements, and client satisfaction
Key Success Measures
Organic CVR for key KPIs, AI referral traffic increase and visibility, client satisfaction, client growth targets, and account retention.
Non‑negotiables
- Up‑to‑date knowledge of ranking factors, search engine algorithms, and how AI‑driven engines like Google SGE, ChatGPT, and Perplexity generate and cite answers
- Proven strategies and tactics to improve SEO in a scalable way across traditional, local (GEO), and AI‑powered search platforms (AEO)
- Expert knowledge of both technical and non‑technical SEO best practices, including schema, entity optimization, and answer engine formatting
- Proficiency with third‑party tools (e.g. SpyFu, SEMrush, Ahrefs, ScreamingFrog) for keyword, competitor, and AI visibility analysis
- In‑depth experience with website analytics tools: GA4, Firebase, NetInsight, Omniture, WebTrends
- Google Tag Manager – advanced tags, triggers, and variables for SEO, GEO, and content tracking
- Google Looker Studio (formerly Data Studio) – linking accounts, building dashboards, and tracking AEO/GEO metrics
- Strong proficiency in Google Drive – Sheets, Docs, shared drives, permissions, and access management
- Prior experience with SEM campaign management and understanding of how SEO, AEO, and local targeting impact ad performance and Quality Score
- Experience designing and executing A/B and multivariate tests to improve content ranking, engagement, and AI summarization accuracy
- Up‑to‑date with the latest trends and best practices in SEO, local SEO (GEO), and Answer Engine Optimization (AEO) across both web and AI‑first platforms
Optional Skills (but not essential)
- Proficiency in HTML and CSS
- Google Ads Certification (will be required on joining)
- Google Analytics Certification
- Experience with bid management tools
- Paid Social campaign management: Pinterest, Twitter
- Understanding of business model economics
- Landing Page CRO: cloning for marketing testing/optimization
- Advanced spreadsheet functions, including formulas, arrays, pivot tables, and charts
- Solid understanding of performance marketing, conversion, and online customer acquisition
Qualities
- Actively educate yourself on the latest tech and marketing trends
- Collaborate naturally without ego
- Dedicated to ensuring clients are happy and informed
- Never leave things to the last minute
- Pride in work
- Develop workarounds and see alternatives
- Loves data and can translate complex analytics into a cohesive story
- Surfaces issues early with a solutions‑centric attitude
- Not afraid to speak truthOrganized and meets commitments on time
- Visible to both clients and teammates
- Defaults to positivity
- Has a naturally inquisitive mind
Salary
£32,000 – £42,000 per year, depending on skills, experience, and location.
Why Join Veuno
Our goal is to offer everything our team needs to feel supported, healthy, and successful.
Benefits
- Work remotely from anywhere with good wifi
- Unlimited PTO – take time off without guilt
- Fair pay – salaries benchmarked and adjusted for cost of living
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
AEO/SEO Specialist in City of London employer: Veuno
Veuno is an exceptional employer that prioritises employee well-being and professional growth, offering a flexible remote work environment with unlimited PTO and competitive compensation. Our collaborative culture fosters innovation and creativity, allowing you to thrive as an AEO/SEO Specialist while working with cutting-edge AI-driven strategies in a dynamic team setting. Join us in London and be part of a forward-thinking company that values your contributions and supports your career development.
StudySmarter Expert Advice🤫
We think this is how you could land AEO/SEO Specialist in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Veuno and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Veuno are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Veuno on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Veuno. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace AEO/SEO Specialist in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Veuno. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Veuno:Show us that you’ve done your homework! In your application, briefly mention what you admire about Veuno’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Veuno
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Veuno will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Veuno, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
