At a Glance
- Tasks: Lead global marketing strategies and inspire a talented team to enhance brand visibility.
- Company: VetPlus, a leader in veterinary nutraceuticals with a global presence.
- Benefits: Opportunity to shape a renowned brand and influence commercial success worldwide.
- Other info: Fast-paced environment with opportunities for professional growth and international exposure.
- Why this job: Join a market leader and make a real impact in animal health marketing.
- Qualifications: 7+ years in senior marketing roles with strong leadership and digital expertise.
The predicted salary is between 51750 - 63250 £ per year.
Location: Lytham St Annes, Lancashire
About Us
VetPlus is the global leader in veterinary nutraceuticals and part of Tangerine Holdings, a group of innovative businesses dedicated to animal health. Headquartered in Lytham St Annes, we manufacture the majority of our products in our own state-of-the-art facilities and sell our premium brands in more than 50 countries worldwide. With wholly owned subsidiaries across Europe, North America and Asia, and a growing international footprint, we're looking for an exceptional marketing leader to drive our global marketing strategy and strengthen our position as the industry's leading super premium brand.
The Role
This is an exciting opportunity for an experienced marketing professional to lead VetPlus' global marketing function. As Head of Marketing, you will be responsible for developing and delivering international marketing strategies that enhance brand visibility, support commercial growth and drive customer engagement across our global markets. You will lead a talented marketing team while working closely with senior commercial stakeholders, subsidiaries and distributor partners worldwide.
Key Responsibilities
- Marketing Leadership
- Lead, develop and inspire the global marketing team.
- Drive the delivery of VetPlus' global marketing strategy across international markets.
- Collaborate with subsidiaries and distributors to implement effective local marketing plans.
- Oversee the in-house design team and ensure the delivery of high quality creative assets.
- Establish clear marketing ROI benchmarks and maximise return on investment across all activities.
- Brand & Communications
- Champion global brand consistency across all channels, subsidiaries and distributor networks.
- Oversee the development of marketing literature, toolkits and brand guidelines.
- Partner with the Head of Brand Integrity to maintain and strengthen our global brand position.
- Provide strategic marketing support to key international markets.
- Campaigns & Public Relations
- Develop and deliver integrated marketing campaigns across digital, print, social media and PR channels.
- Lead the company's PR and communications strategy in key markets.
- Build relationships with media partners, publications and external agencies.
- Identify opportunities to increase brand awareness, thought leadership and market presence.
- Digital Marketing
- Lead the evolution of VetPlus' global digital marketing strategy.
- Work closely with the Digital Marketing Manager to deliver innovative, data-driven campaigns.
- Oversee website development, social media activity and digital communications.
- Drive SEO and Generative Engine Optimisation (GEO) initiatives to maximise online visibility and performance.
- Events & Exhibition Management
- Own and manage the annual global events and exhibition programme.
- Ensure all major events are delivered on time, within budget and aligned with commercial objectives.
- Attend key industry events internationally.
- Oversee event marketing communications, lead generation and post-event analysis.
What We're Looking For
Essential Experience
- Minimum 7 years' experience in a senior marketing leadership role.
- Proven track record developing and delivering successful online and offline marketing strategies.
- Strong leadership and people management experience.
- Experience managing integrated marketing campaigns across multiple channels.
- Excellent communication, presentation and stakeholder management skills.
- Strong commercial awareness and ability to demonstrate marketing ROI.
- Digital marketing expertise with a strong understanding of modern marketing platforms, analytics and performance measurement.
Personal Attributes
- A confident and inspirational leader.
- Self-motivated and proactive.
- Adaptable and able to thrive in a fast-paced environment.
- Enthusiastic, collaborative, and passionate about marketing excellence.
- Committed to maintaining the highest professional standards.
Why Join VetPlus?
This is a rare opportunity to take ownership of a global marketing function within a market leading international business. You'll play a pivotal role in shaping the future of one of the most recognised brands in animal health, working alongside senior leadership and influencing commercial success across more than 50 countries worldwide.
Head of Marketing in Lytham St Annes employer: VetPlus
At VetPlus, we pride ourselves on being an excellent employer that values innovation and collaboration. Our dynamic work culture fosters creativity and offers ample opportunities for professional growth, particularly in the exciting field of global events management. With a competitive salary and a commitment to employee development, joining our team means being part of a supportive environment where your contributions truly make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Lytham St Annes
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VetPlus and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VetPlus are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VetPlus on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VetPlus. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Lytham St Annes
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VetPlus. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VetPlus:Show us that you’ve done your homework! In your application, briefly mention what you admire about VetPlus’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VetPlus
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VetPlus will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VetPlus, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
