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- Tasks: Support local veterinary practices with targeted marketing plans and campaign management.
- Company: Join VetPartners, a collaborative and employee-focused veterinary group.
- Benefits: Competitive salary, career development, wellbeing support, and flexible working model.
- Why this job: Make a meaningful impact while developing your marketing career in the veterinary sector.
- Qualifications: 2+ years in marketing, strong communication skills, and a data-driven mindset.
- Other info: Opportunity for growth in a supportive environment with a focus on client care.
The predicted salary is between 30000 - 42000 £ per year.
We are seeking a proactive and detail focussed Marketing Executive on a 12 month fixed term contract, to support our Small Animal veterinary practices at a local level. This role will work closely with our Operations team, Practice Managers and clinical teams to plan and deliver effective local marketing initiatives that drive client and patient growth, retention, and engagement.
The successful candidate will act as a trusted marketing partner to practices, planning and project managing marketing activities and ensuring brand alignment while tailoring plans to the local requirements of the practice.
Key Responsibilities- Practice Marketing Support
- Support practices with the development of locally targeted marketing plans.
- Provide support with the implementation of activities across digital and offline channels.
- Advise practices on client acquisition, retention, and community engagement strategies.
- Ensure brand consistency across all practice communications and touchpoints.
- Campaign Management
- Plan, coordinate, and deliver marketing activities as practices need them such as changes in service, new service launches, new openings, to increase awareness, engagement and patient numbers.
- Manage the delivery of assets by coordinating with other central and external teams including email, social media, website content, print materials, and in-practice POS.
- Track campaign performance and provide insights and recommendations for optimisation.
- Digital & Content
- Support social media planning and content creation aligned with brand guidelines.
- Work with the web team to ensure practice website content (services, team bios, blogs) is updated and optimised in a timely manner.
- Work with the PPC team to ensure appropriate PPC activity to support practice growth.
- Monitor online reviews and reputation management, advising practices on best practice responses.
- Data & Reporting
- Analyse key marketing KPIs including new client registrations, campaign ROI, website traffic, and engagement metrics.
- Produce clear monthly performance reports for practices and internal stakeholders.
- Use data insights to inform continuous improvement of marketing activity.
- Stakeholder Engagement
- Build strong working relationships with Practice Managers, Clinical Directors, regional Business Development Directors and internal support teams.
- Deliver marketing guidance and training to practice teams as part of the Monthly Practice Marketing meeting.
- Act as a liaison between practices and the wider marketing team as necessary.
- Essential:
- 2+ years' experience in a marketing role (multi-site or local marketing experience desirable).
- Strong understanding of digital and offline marketing channels.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Commercial awareness and data-driven mindset.
- Desirable:
- Experience supporting multi-location businesses.
- Knowledge of the veterinary, healthcare, or pet care sector.
- Familiarity with CRM systems and marketing automation platforms.
- Organised and detail-oriented.
- Proactive and solutions-focused – a "can do" attitude.
- Analytical and results-driven.
- Collaborative and adaptable, a relationship builder.
- Increased new client registrations across supported practices.
- Improved client retention and engagement metrics.
- High levels of practice satisfaction with marketing support.
- Strong brand consistency across the portfolio.
- Measurable ROI from campaigns.
At VetPartners, you will be part of a collaborative, employee-focused organisation dedicated to supporting veterinary teams to provide outstanding care for our patients and the delivery of an excellent experience to our clients. We offer strong career development, extensive wellbeing support, CPD for all colleagues and a flexible working model. This is an opportunity to make a meaningful impact while developing your career within a highly respected veterinary group.
Salary in the range £30,000 Depending on Experience.
Location: Requires a minimum of 3 days working from our Central Support Office in York.
Marketing Executive – 12 month FTC in York employer: Vetpartners Limited
Contact Detail:
Vetpartners Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive – 12 month FTC in York
✨Tip Number 1
Network like a pro! Reach out to your connections in the veterinary and marketing sectors. Attend local events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove client engagement or retention. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Tailor your approach! When reaching out to practices, make sure to highlight how your experience aligns with their specific needs. Mention your understanding of local marketing strategies and how you can help them grow their client base.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and making a difference in the veterinary community.
We think you need these skills to ace Marketing Executive – 12 month FTC in York
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Executive. Highlight your experience in local marketing and any relevant projects you've managed. We want to see how you can bring value to our practices!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific skills that align with our needs, like your understanding of digital channels or your ability to manage multiple projects.
Showcase Your Data Skills: Since we’re all about data-driven decisions, don’t forget to mention your experience with analysing marketing KPIs. Share examples of how you've used data to optimise campaigns or improve client engagement in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Vetpartners Limited
✨Know Your Marketing Stuff
Make sure you brush up on your marketing knowledge, especially around local and digital strategies. Be ready to discuss how you've successfully implemented campaigns in the past and how you can tailor them to fit the needs of veterinary practices.
✨Show Off Your Data Skills
Since this role involves analysing KPIs and campaign performance, be prepared to talk about your experience with data analysis. Bring examples of how you've used data to drive marketing decisions and improve results in previous roles.
✨Build Rapport with Stakeholders
This position requires strong communication skills and stakeholder management. Think of examples where you've successfully collaborated with different teams or clients, and be ready to share how you build those relationships.
✨Be Proactive and Solutions-Focused
Demonstrate your proactive attitude by discussing times when you've identified a problem and taken the initiative to solve it. Employers love candidates who can think on their feet and come up with creative solutions!