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- Tasks: Lead marketing strategies for product launches and drive brand growth in the UK market.
- Company: Dynamic consumer tech company with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Why this job: Make a real impact by connecting creative campaigns with measurable business outcomes.
- Qualifications: 7+ years in integrated marketing with strong analytical and stakeholder management skills.
- Other info: Fast-paced, multicultural environment with exciting career growth potential.
The predicted salary is between 36000 - 60000 Ā£ per year.
We are seeking a strategic and handsāon Integrated Marketing Manager to lead the development and execution of marketing strategies that connect product launches with measurable business outcomes in the UK market. This role supports products under the VeSync portfolio, including COSORI, Levoit, and Etekcity, and plays a central role in driving our regional marketing performance.
You will develop UKāspecific marketing strategies, localise global frameworks, coordinate crossāfunctional execution, and ensure that all storytelling and goātoāmarket activities create a cohesive brand presence. You will collaborate closely with internal teams and external retail partners to align messaging, product positioning, and campaign planning. This role requires someone who combines creative thinking with strong commercial awareness, ensuring that every campaign has clear business impact.
Key Responsibilities- Develop & execute UK marketing strategy: build and implement integrated marketing strategies that ensure strong product launch performance and drive brand growth across the UK.
- Ensure crossāfunctional integration: align content, influencer, social, PR, creative and community teams, along with external agencies, to deliver cohesive campaigns.
- Campaign planning & execution: define the campaign roadmap, manage timelines, monitor execution, identify risks, and optimise resource allocation across functions.
- Audience segmentation & persona use: work with the Insights team to apply UKāspecific consumer data and persona insights in campaign targeting, messaging and content.
- Product messaging & storytelling: collaborate with PMM/GTM teams to localise product narratives across digital channels, ensuring alignment with product timelines and market needs.
- Retail & channel partner alignment: work with UK retail partners and distributors to maintain consistent messaging, campaign execution and promotional alignment.
- Performance & analytics: track campaign metrics, analyse consumer engagement, and use insights to refine media allocation, creative performance, and messaging.
- 7+ years of experience in integrated marketing, brand management, or multiāchannel campaign execution, ideally in consumer tech, lifestyle, or DTC.
- Experience managing crossāfunctional teams and complex multiāmarket campaigns.
- Strong track record of localising global strategies and coordinating with retail partners.
- Skilled in editorial content planning and coordinating storytelling across functions.
- Experience leveraging consumer insight research to shape campaigns and messaging.
- Strong stakeholder management abilities with focus on consistency and brand integrity.
- Analytical mindset with experience in tools such as Google Analytics, Meta Ads Manager, Google Ads, SEMRush, CRM platforms.
- Fluent in English; additional European languages are a plus.
- Highly organised, adaptable, and comfortable working in fastāpaced, multicultural settings.
- New Product Launch Success (Forecast completion rate)
- Branded Search Volume
- Blended Marketing ROAS
- Campaign Effectiveness & ROI
- Share of Voice (SOV)
Please include a portfolio or examples of past integrated marketing campaigns that highlight your strategic approach, results, and experience managing across multiple channels and stakeholders.
Seniority Level: MidāSenior level
Employment Type: Fullātime
Job Function: Marketing and Sales
Industries: Appliances, Electrical, and Electronics Manufacturing
Integrated Marketing Communications Manager in London employer: VeSync (EU)
Contact Detail:
VeSync (EU) Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Integrated Marketing Communications Manager in London
āØTip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone looking for an Integrated Marketing Communications Manager.
āØTip Number 2
Show off your skills! Create a portfolio that highlights your past integrated marketing campaigns. Make sure to include measurable outcomes and how youāve driven brand growth. This will give potential employers a clear picture of what you can bring to the table.
āØTip Number 3
Tailor your approach! When reaching out to companies, especially through our website, make sure to customise your message. Highlight how your experience aligns with their needs, particularly in developing UK-specific marketing strategies and managing cross-functional teams.
āØTip Number 4
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media channels. This not only helps you in interviews but also shows potential employers that youāre passionate about the field and ready to bring fresh ideas to their marketing strategies.
We think you need these skills to ace Integrated Marketing Communications Manager in London
Some tips for your application š«”
Tailor Your CV: Make sure your CV speaks directly to the Integrated Marketing Communications Manager role. Highlight your experience in integrated marketing and any specific campaigns you've led that align with the job description. We want to see how your skills can drive our brand growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share your passion for consumer tech and how your strategic thinking has led to successful product launches in the past. Let your personality come through!
Showcase Your Campaigns: Donāt forget to include a portfolio or examples of past integrated marketing campaigns. We love seeing your strategic approach and the results you've achieved. This is your opportunity to demonstrate your ability to manage across multiple channels and stakeholders.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, itās super easy to do!
How to prepare for a job interview at VeSync (EU)
āØKnow Your Marketing Strategies
Before the interview, brush up on integrated marketing strategies, especially those relevant to consumer tech and lifestyle brands. Be ready to discuss how you would develop and execute UK-specific marketing strategies that align with the company's goals.
āØShowcase Your Cross-Functional Experience
Prepare examples of how you've successfully managed cross-functional teams in past roles. Highlight specific campaigns where you coordinated with various departments like PR, social media, and creative teams to deliver cohesive marketing efforts.
āØDemonstrate Analytical Skills
Familiarise yourself with tools like Google Analytics and Meta Ads Manager. Be prepared to discuss how you've used data to track campaign performance and make informed decisions that drive business outcomes.
āØBring Your Portfolio
Make sure to bring a portfolio showcasing your past integrated marketing campaigns. Include examples that highlight your strategic approach, results, and how you managed multiple channels and stakeholders effectively.
