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- Tasks: Lead multi-channel digital programmes and shape innovative strategies for financial services clients.
- Company: Join Vested, a top financial services marketing consultancy known for creativity and industry expertise.
- Benefits: Enjoy flexible working, continuous learning opportunities, and a supportive team culture.
- Other info: Be part of a dynamic team that values curiosity and challenges the status quo.
- Why this job: Make a real impact in transforming the financial services industry with your digital expertise.
- Qualifications: Extensive experience in digital marketing, especially in B2B and B2C within regulated industries.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Vested is a world-leading integrated marketing and communications consultancy focused exclusively on the financial services industry. Founded in 2015 with a mission to help shape a better financial services system that is more accessible, transparent, and sustainable, today Vested is the world's fourth-largest financial services agency, with over 100 employees widely recognised for their industry expertise, creativity, and passion for financial services.
Our team is proud to do work that drives our mission forward - from helping uncomplicated finance through creative advertising campaigns to raising awareness of fintech disrupters bringing finance to more people. From PR to social to creative to content and more, we’re in the business of solving problems for exciting financial brands.
Vested is recognised as one of the industry's Best Places to Work, with our proprietary educational program, VestED, every team member, at any level, has continuous learning and up-skilling opportunities. As a “Vestie”, you become an owner, an entrepreneur, a builder, and a value creator. At Vested, we are proud to do the right thing, even when it’s hard. We are relentlessly curious and consistently challenge the status quo. Join us as we lead the way in transforming the industry and delivering exceptional results for our clients.
Vested is seeking an Associate Director – Digital to join our growing UK team. This is a senior, hands-on role for a digital practitioner who can lead multi-channel programmes, shape strategy, and build trusted relationships with senior clients across financial services. You will partner closely with the UK Managing Director for Creative & Digital, helping to grow our integrated digital offering and elevate the quality, performance, and innovation of our work. You’ll lead key accounts, guide teams, and contribute to new business while ensuring our digital programmes deliver measurable impact.
Role Responsibilities- Drives growth through high-quality delivery, client satisfaction and commercial performance, supporting strategic upsells and new business pitches.
- Ensures profitable delivery with strong scope management, forecasting and resource planning.
- Acts as senior strategic partner, building relationships with senior stakeholders.
- Leads integrated digital strategy, translating complex FS propositions into results-driven programmes; facilitates workshops to define goals, audiences, journeys and channel strategies.
- Provides proactive counsel on digital, social, content, performance and emerging opportunities.
- Leads multi-channel programmes (social, paid media, content, SEO/AEO/SEM, email, web) with platform-native content across LinkedIn, Meta, X, YouTube, TikTok and emerging channels.
- Guides AI-assisted content creation, workflow optimisation and experimentation (A/B testing, CRO, audience refinement).
- Ensures quality, accuracy and regulatory compliance.
- Manages and mentors digital specialists; line management as team grows.
- Provides clear briefs and direction to creative, design, content and performance colleagues; supports WIP management and cross-functional coordination.
- Builds digital knowledge across the business to identify client opportunities.
- Reviews analytics and reporting, applying modern measurement (attribution modeling, segmentation, journey analysis) to inform strategic direction.
- Develops dashboards and real-time MI to support client decision-making.
- Extensive experience working within a digital, social or integrated agency environment.
- Strong B2B and B2C background, ideally in financial services, fintech, tech, professional services or regulated industries.
- Proven track record leading multi-platform digital programmes with measurable impact.
- Deep expertise across social, paid media, content, SEO/AEO, SEM, email and web; strong understanding of audience journeys, funnel design and performance optimisation.
- Ability to simplify complexity, influence senior stakeholders and manage budgets, scopes and profitability.
- Core: Google Ads, GA4, Looker Studio | LinkedIn Campaign Manager, Meta Ads, TikTok Ads, YouTube Ads | HubSpot, Marketo, Pardot, Salesforce or similar | SEMrush, SE Ranking, Ahrefs or similar | Sprout, Hootsuite | Figma, Canva, Adobe Suite (review-level).
- Modern/Emerging: AI tools (ChatGPT, Claude, Jasper) | CRO tools (Hotjar, Optimizely, VWO) | Social listening (Brandwatch).
- Channels: LinkedIn, Meta, X, YouTube (deep); TikTok, Reddit, emerging (desirable).
We offer an agile policy that allows employees to work where they’re most effective, attend appointments, or be closer to home when needed. Our working hours start at 8 am GMT, Monday through Friday. Qualified candidates will not require sponsorship to work in the UK.
Associate Director, Digital employer: Vested
Contact Detail:
Vested Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Digital
✨Tip Number 1
Network like a pro! Get out there and connect with people in the financial services industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your digital projects and successes. This is your chance to demonstrate how you can drive growth and deliver results, just like Vested does for its clients.
✨Tip Number 3
Prepare for interviews by researching Vested’s recent campaigns and initiatives. Be ready to discuss how your experience aligns with their mission of transforming the financial services industry. Tailor your answers to show you’re not just a fit for the role, but for the company culture too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Vested team and contributing to our mission.
We think you need these skills to ace Associate Director, Digital
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Director, Digital role. Highlight your experience in leading multi-channel programmes and your expertise in digital strategy, especially within financial services.
Showcase Your Impact: When detailing your previous roles, focus on measurable outcomes. We want to see how you've driven growth and client satisfaction through your digital initiatives. Numbers speak louder than words!
Be Authentic: Let your personality shine through in your application. At Vested, we value curiosity and a passion for problem-solving, so don’t hesitate to share what makes you tick and how you challenge the status quo.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Vested!
How to prepare for a job interview at Vested
✨Know Your Digital Stuff
Make sure you brush up on the latest trends and tools in digital marketing, especially those relevant to financial services. Familiarise yourself with platforms like Google Ads, LinkedIn Campaign Manager, and emerging AI tools. Being able to discuss these confidently will show that you're not just a candidate, but a knowledgeable partner.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've led multi-channel programmes in the past. Think of specific examples where your strategies have driven measurable impact. Vested values creativity and problem-solving, so be ready to share how you've simplified complex challenges into actionable plans.
✨Build Relationships
Since this role involves working closely with senior clients, think about how you can demonstrate your relationship-building skills. Prepare anecdotes that highlight your ability to influence stakeholders and manage expectations. Remember, it's all about trust and collaboration!
✨Be Ready for Questions on Compliance
Given the regulated nature of the financial services industry, be prepared to discuss how you ensure quality, accuracy, and compliance in your digital programmes. This shows that you understand the importance of regulatory frameworks and can navigate them effectively.