At a Glance
- Tasks: Lead marketing strategies for growth and scale, driving pipeline and demand generation.
- Company: Join Vestd, a leading sharetech platform committed to equity management and inclusion.
- Benefits: Enjoy remote work, flexible hours, equity options, and a personal development budget.
- Other info: Be part of a supportive team culture with excellent career growth opportunities.
- Why this job: Make a real impact in a mission-driven company while growing your marketing career.
- Qualifications: Experience in B2B marketing, team leadership, and a passion for innovation.
The predicted salary is between 60000 - 60000 £ per year.
Role: Marketing Lead - Growth & Scale
Reports to: BU Lead
Location: Remote/Hybrid working (UK-based).
Salary: Up to £60k depending on experience, plus equity
Hours: Full-Time 37.5 hours per week
About Vestd
Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more. Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment.
What success looks like in year one
- You've built a marketing roadmap the BU leadership team actually uses.
- Marketing’s pipeline contribution from Growth and Scale is clearer, better measured and improving.
- Your two Coordinators are doing better work than they were before you arrived.
- Central Marketing trusts you to represent the BUs while staying aligned on brand, reporting and shared priorities.
What you’ll own
- BU marketing strategy and roadmap - From commercial brief to prioritised plan, accountable for what's in and what's out
- Pipeline and demand generation - Acquisition plans, channel performance, lead quality loops with Sales
- Lifecycle and retention - Customer communications, renewal and expansion programmes, working alongside Customer Success
- Performance reporting - tracking pipeline contribution, conversion and retention impact against company-wide metrics
- Team Leadership - Day-to-day direction, coaching and line management of two Marketing Coordinators
Requirements
We're looking for a senior marketer to lead the commercial marketing agenda for two of our largest business units, Growth and Scale. This isn't a campaign manager role: you'll be the person BU leadership turns to when they need to understand what marketing can do for their numbers, and the person who turns that into a clear, prioritised plan that gets delivered.
Essential elements for this role
- Has owned end-to-end marketing performance for a BU, segment or revenue line in a B2B environment
- Comfortable with the full funnel — acquisition through to retention and expansion, not just top-of-funnel
- Has worked closely with Sales and Customer Success as commercial partners, not just internal clients
- Has coached or managed junior team members
- Operates well in matrixed environments — gets things done through influence as much as authority
- Impeccable attention to detail and a high degree of accuracy
- Excellent written and verbal communication skills
- You must be comfortable with working in a remote-first environment
Nice to have
- Background in SaaS, fintech or a similarly commercially complex sector
- Experience working alongside a central / shared marketing function
- Startup/scaleup experience
- Knowledge of shares and share schemes
- Experience working in a remote-first team
Our application process
We are accepting rolling applications for this role with no fixed end date - if you are interested in joining the Vestd folk, please apply when you can. We will respond to every applicant, but we may only screen some candidates depending on the number of applications received.
Benefits
- This job remote-first, although attendance is required twice yearly at our in-person get-togethers
- A flexible environment to help you achieve the best work/life balance
- Equity, of course! (After the qualifying period)
- Monthly recognition scheme, where we celebrate our folk
- Support with home working equipment
- A personal training and development budget to keep your career and professional growth on track
- Private medical insurance (after the qualifying period)
- Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion
- Great team ethos, connect through regular team and company socials.
- 25 days annual leave plus one extra day per year of service (up to five days)
- Employer contribution pension scheme (after the qualifying period)
Culture fit
What makes Vestd folk collaborative, adaptable, and eager to grow?
- Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm
- Adaptable - open to taking on responsibilities beyond the defined role as needed
- Passionate about contributing to a culture of innovation, collaboration, and continuous improvement
- Embraces technology to improve processes and drive efficiency
Equality, diversity and inclusion (EDI) at Vestd
At Vestd, we prioritise equality, diversity, and inclusion, so we write about it here rather than at the end of the job advertisement. We’re committed to building a respectful, inclusive, and diverse team.
Marketing Lead, Growth & Scale employer: Vestd
At Vestd, we pride ourselves on being a remote-first organisation that champions flexibility and work-life balance, making it an excellent employer for those seeking meaningful and rewarding employment. Our commitment to employee growth is evident through our personal training budgets, monthly recognition schemes, and a supportive team culture that celebrates diversity and inclusion. With a focus on innovation and collaboration, Vestd offers a unique opportunity to contribute to a mission-driven company while enjoying the autonomy and benefits of a modern workplace.
