Marketing Lead, Growth & Scale in London

Reports to: BU Lead

Location: Remote/Hybrid working (UK-based).

Salary: Up to £60k depending on experience, plus equity.

Hours: Full-Time 37.5 hours per week.

What success looks like in year one:

• You've built a marketing roadmap the BU leadership team actually uses.
• Marketing’s pipeline contribution from Growth and Scale is clearer, better measured and improving.
• Your two Coordinators are doing better work than they were before you arrived.
• Central Marketing trusts you to represent the BUs while staying aligned on brand, reporting and shared priorities.

What you’ll own:

• BU marketing strategy and roadmap – From commercial brief to prioritised plan, accountable for what's in and what's out.
• Pipeline and demand generation – Acquisition plans, channel performance, lead quality loops with Sales.
• Lifecycle and retention – Customer communications, renewal and expansion programmes, working alongside Customer Success.
• Performance reporting – tracking pipeline contribution, conversion, and retention impact against company-wide metrics.
• Team Leadership – Day-to-day direction, coaching and line management of two Marketing Coordinators.

Requirements:

• Has owned end-to-end marketing performance for a BU, segment or revenue line in a B2B environment.
• Comfortable with the full funnel – acquisition through to retention and expansion, not just top‑of‑funnel.
• Has worked closely with Sales and Customer Success as commercial partners, not just internal clients.
• Has coached or managed junior team members.
• Operates well in matrixed environments – gets things done through influence as much as authority.
• Impeccable attention to detail and a high degree of accuracy.
• Excellent written and verbal communication skills.
• You must be comfortable with working in a remote‑first environment.

Nice to have:

• Background in SaaS, fintech or a similarly commercially complex sector.
• Experience working alongside a central / shared marketing function.
• Startup/scaleup experience.
• Knowledge of shares and share schemes.
• Experience working in a remote‑first team.

Benefits:

• This job is remote‑first, although attendance is required twice yearly at our in‑person get‑togethers.
• A flexible environment to help you achieve the best work/life balance.
• Equity, of course! (After the qualifying period).
• Monthly recognition scheme, where we celebrate our folk.
• Support with home working equipment.
• A personal training and development budget to keep your career and professional growth on track.
• Private medical insurance (after the qualifying period).
• Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion.
• Great team ethos, connect through regular team and company socials.
• 25 days annual leave plus one extra day per year of service (up to five days).
• Employer contribution pension scheme (after the qualifying period).

Culture fit:

• Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm.
• Adaptable – open to taking on responsibilities beyond the defined role as needed.
• Passionate about contributing to a culture of innovation, collaboration and continuous improvement.
• Embraces technology to improve processes and drive efficiency.

What you can expect:

Our culture is our backbone, and we take team happiness seriously. Vestd strives to be principled and is fully committed to achieving sustainability and supporting inclusive growth. We will support your growth in your role by providing industry knowledge, mentorship and opportunities for advancement. As a remote‑first company we invest in the autonomy and flexibility to allow you to deliver high‑quality results.

Equality, diversity and inclusion (EDI) at Vestd:

At Vestd, we prioritise equity and inclusion in our hiring and team practices. We encourage applications from candidates with unique strengths and experience and are committed to building a respectful, inclusive, diverse team. We aim to be transparent and fair, and encourage adjustments or support during the application process if needed.