Chief Revenue Officer - UK

Location: Remote/Hybrid working (UK-based). We are currently a remote-first organisation, but hybrid working may be an option in the future. This role may require meetups with the SLT.

Salary: c. £130k p.a, depending on experience, plus equity and benefits

Hours: Full-Time 37.5 hours per week

About this role

We’re looking for an experienced and strategic CRO to help shape the way we work at Vestd. We want someone to come onboard to integrate and optimise our entire revenue engine across Marketing, Sales, Partnerships, and Customer Success. This new role will lead the existing centralised Marketing, Sales and Customer Success resources to deliver integrated functional guidance and support to our Business Units (BUs). You’ll work closely with the CEO and Business Unit leaders to improve Go-to-Market strategies, optimise marketing spend, fix bottlenecks, improve conversions, create a clean data foundation, and ensure every team knows exactly what to do to deliver revenue each month. This is a critical role for a SaaS business entering its next phase of growth. The CRO will bring deep GTM experience, strong cross-functional leadership, and a data-driven mindset to unlock sustainable ARR growth and operational excellence.

Who are Vestd?

Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more. Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment. Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd’s big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team. Vestd is also a B Corp-certified company, which means we’re committed to balancing profit with purpose. We care about our people, our customers, and the wider world – and we hold ourselves to the highest social and environmental standards.

Equality, diversity and inclusion (EDI) at Vestd

At Vestd, we prioritise equality, diversity, and inclusion, so we write about it here rather than at the end of the job advertisement. We’re committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts. Research shows that while men are likely to apply when they meet 60% of a job’s requirements, women and individuals from underrepresented groups often apply only when they meet every criterion. We understand the value of transferable skills and the unique perspectives that diversity brings. That’s why we encourage applications from candidates with unique strengths and experiences. If you need any adjustments or support with your application, please let us know in your application or throughout the process.

The primary responsibilities of this role

• Revenue Strategy & Leadership
• Own value delivery from the full GTM tech stack (CRM, marketing automation, analytics).
• Ensure data integrity across CRM, billing, product usage and analytics.
• Ensure teams are trained to use the systems properly and consistently.
• GTM Process Design & Optimisation
• Own the company-wide revenue plan, forecasting accuracy (ARR, MRR, pipeline health, churn/expansion), and performance management framework, ensuring BU-level plans are coherent, comparable, and executable.
• Own revenue target-setting frameworks, incentive design, and performance management to ensure alignment across Business Units and avoidance of conflicting behaviours.
• Work with BU Leads to optimise marketing spend across all ICPs and GTM plans to maximise delivery of all key strategic business metrics.
• Work with Analytics to build upon our single source of truth for all revenue reporting and dashboards.
• Partner with the CEO, Finance, and Technology leadership to align commercial direction with product vision and company strategy.
• Systems Ownership & Data Quality
• Review and optimise processes for lead management, qualification, handover, onboarding and renewal.
• Work closely with each BU to ensure that their GTM is optimised to meet the key company goals of net retention, MRR growth and net-backs.
• Work to continuously simplify and standardise sales stages, definitions, pipeline hygiene, and operational workflows.
• Commercial Enablement & GTM Support
• Own and improve playbooks, SLAs, qualification frameworks, sales processes, onboarding flows and upgrade paths.
• Improve ICP clarity, and consequent tone and messaging for all conversion assets.
• Evolve Vestd’s brand to support our strategic objectives.
• Work closely with BU Sales to sharpen forecasting discipline and opportunity management.
• Work closely with Business Unit CS to improve retention, identify expansion opportunities, and reduce churn risk.
• Pricing, Packaging & Revenue Model
• Own and continuously improve pricing and packaging across our equity management products (EMI, CSOPs, cap table, valuations, investor reporting, share scheme comms. tools, etc.).
• Own monetisation strategy, discount governance, and commercial guardrails.
• Cross-Functional Leadership
• Bring Business Units, Finance, Analytics and Product together around clear metrics, shared definitions and aligned goals.
• Integrate the existing Marketing, Sales and CS functions into a best in class revenue function.
• Reinforce an operational culture grounded in accountability, clarity and high performance.
• Act as the final arbiter on revenue priorities, standards, and trade-offs across BUs, balancing local optimisation with company-wide outcomes.

Essential elements for this role

• 7+ years commercial SaaS leadership; 4+ years leading multi-function revenue teams.
• Track record of scaling ARR in high-growth SaaS.
• Deep knowledge of ICP segmentation, GTM design, and commercial modelling.
• Strong experience collaborating with Technology and Business Units.
• Executive presence and exceptional cross-functional leadership.

Nice to have

• Experience in FinTech, equity management, cap table platforms, valuations, tax-advantaged share schemes or regulated environments.
• Appreciation of multi-stakeholder SaaS purchasing cycles (CFOs, HR, legal teams).
• Experience with ABM and Enterprise Sales strategies.

Culture fit

• Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm.
• Adaptable - open to taking on responsibilities beyond the defined role as needed.
• Passionate about contributing to a culture of innovation, collaboration, and continuous improvement.
• Embraces technology to improve processes and drive efficiency.

What you can expect

Our culture is our backbone (BreatheHR named us one of the ‘Top 3 Companies in the UK for Company Culture’), and we take team happiness seriously. Vestd strives to be as principled as possible. We’re all about Goal 8 of the United Nations Sustainable Development Goals. This goal is about ‘Decent work and economic growth,’ and we consider it both with our external activities and internal workings. We’ll do everything we can to help you grow in your role. In return, you’ll want to learn all about our industry and do all you can to help us continue leading it. Vestd is remote-first, so in return for your commitment, diligence, and productivity, you’ll have a lot of autonomy during your working day. Some roles demand office hours (to fit our customers’ schedules), but we are committed to offering flexibility where possible. Happy employees make for happy customers, as demonstrated in our five-star reviews. Vestd’s excellence has also been recognised by The Europas, The Fintech Awards London, The Hustle Awards, TechRound, and BusinessCloud’s Fintech50.