At a Glance
- Tasks: Lead revenue strategy and optimise marketing, sales, and customer success for growth.
- Company: Join Vestd, a leading sharetech platform committed to equity management and social responsibility.
- Benefits: Competitive salary, equity options, remote work flexibility, and a supportive culture.
- Other info: Embrace a culture of innovation and enjoy autonomy in a remote-first environment.
- Why this job: Shape the future of a fast-growing SaaS company and make a real impact.
- Qualifications: 7+ years in SaaS leadership with a proven track record in revenue growth.
The predicted salary is between 104000 - 156000 £ per year.
Location: Remote/Hybrid working (UK-based). We are currently a remote-first organisation, but hybrid working may be an option in the future. This role may require meetups with the SLT.
Salary: c. £130k p.a, depending on experience, plus equity and benefits
Hours: Full-Time 37.5 hours per week
About this role
We’re looking for an experienced and strategic CRO to help shape the way we work at Vestd. We want someone to come onboard to integrate and optimise our entire revenue engine across Marketing, Sales, Partnerships, and Customer Success. This new role will lead the existing centralised Marketing, Sales and Customer Success resources to deliver integrated functional guidance and support to our Business Units (BUs). You’ll work closely with the CEO and Business Unit leaders to improve Go-to-Market strategies, optimise marketing spend, fix bottlenecks, improve conversions, create a clean data foundation, and ensure every team knows exactly what to do to deliver revenue each month. This is a critical role for a SaaS business entering its next phase of growth. The CRO will bring deep GTM experience, strong cross-functional leadership, and a data-driven mindset to unlock sustainable ARR growth and operational excellence.
Who are Vestd?
Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more. Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment. Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd’s big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team. Vestd is also a B Corp-certified company, which means we’re committed to balancing profit with purpose. We care about our people, our customers, and the wider world – and we hold ourselves to the highest social and environmental standards.
Equality, diversity and inclusion (EDI) at Vestd
At Vestd, we prioritise equality, diversity, and inclusion, so we write about it here rather than at the end of the job advertisement. We’re committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts. Research shows that while men are likely to apply when they meet 60% of a job’s requirements, women and individuals from underrepresented groups often apply only when they meet every criterion. We understand the value of transferable skills and the unique perspectives that diversity brings. That’s why we encourage applications from candidates with unique strengths and experiences. If you need any adjustments or support with your application, please let us know in your application or throughout the process.
The primary responsibilities of this role
- Revenue Strategy & Leadership
- Own value delivery from the full GTM tech stack (CRM, marketing automation, analytics).
- Ensure data integrity across CRM, billing, product usage and analytics.
- Ensure teams are trained to use the systems properly and consistently.
- GTM Process Design & Optimisation
- Own the company-wide revenue plan, forecasting accuracy (ARR, MRR, pipeline health, churn/expansion), and performance management framework, ensuring BU-level plans are coherent, comparable, and executable.
- Own revenue target-setting frameworks, incentive design, and performance management to ensure alignment across Business Units and avoidance of conflicting behaviours.
- Work with BU Leads to optimise marketing spend across all ICPs and GTM plans to maximise delivery of all key strategic business metrics.
- Work with Analytics to build upon our single source of truth for all revenue reporting and dashboards.
- Partner with the CEO, Finance, and Technology leadership to align commercial direction with product vision and company strategy.
- Systems Ownership & Data Quality
- Review and optimise processes for lead management, qualification, handover, onboarding and renewal.
- Work closely with each BU to ensure that their GTM is optimised to meet the key company goals of net retention, MRR growth and net-backs.
- Work to continuously simplify and standardise sales stages, definitions, pipeline hygiene, and operational workflows.
- Commercial Enablement & GTM Support
- Own and improve playbooks, SLAs, qualification frameworks, sales processes, onboarding flows and upgrade paths.
- Improve ICP clarity, and consequent tone and messaging for all conversion assets.
- Evolve Vestd’s brand to support our strategic objectives.
- Work closely with BU Sales to sharpen forecasting discipline and opportunity management.
- Work closely with Business Unit CS to improve retention, identify expansion opportunities, and reduce churn risk.
- Pricing, Packaging & Revenue Model
- Own and continuously improve pricing and packaging across our equity management products (EMI, CSOPs, cap table, valuations, investor reporting, share scheme comms. tools, etc.).
- Own monetisation strategy, discount governance, and commercial guardrails.
- Cross-Functional Leadership
- Bring Business Units, Finance, Analytics and Product together around clear metrics, shared definitions and aligned goals.
- Integrate the existing Marketing, Sales and CS functions into a best in class revenue function.
- Reinforce an operational culture grounded in accountability, clarity and high performance.
- Act as the final arbiter on revenue priorities, standards, and trade-offs across BUs, balancing local optimisation with company-wide outcomes.
Essential elements for this role
- 7+ years commercial SaaS leadership; 4+ years leading multi-function revenue teams.
- Track record of scaling ARR in high-growth SaaS.
- Deep knowledge of ICP segmentation, GTM design, and commercial modelling.
- Strong experience collaborating with Technology and Business Units.
- Executive presence and exceptional cross-functional leadership.
Nice to have
- Experience in FinTech, equity management, cap table platforms, valuations, tax-advantaged share schemes or regulated environments.
- Appreciation of multi-stakeholder SaaS purchasing cycles (CFOs, HR, legal teams).
- Experience with ABM and Enterprise Sales strategies.
Culture fit
- Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm.
- Adaptable - open to taking on responsibilities beyond the defined role as needed.
- Passionate about contributing to a culture of innovation, collaboration, and continuous improvement.
- Embraces technology to improve processes and drive efficiency.
What you can expect
Our culture is our backbone (BreatheHR named us one of the ‘Top 3 Companies in the UK for Company Culture’), and we take team happiness seriously. Vestd strives to be as principled as possible. We’re all about Goal 8 of the United Nations Sustainable Development Goals. This goal is about ‘Decent work and economic growth,’ and we consider it both with our external activities and internal workings. We’ll do everything we can to help you grow in your role. In return, you’ll want to learn all about our industry and do all you can to help us continue leading it. Vestd is remote-first, so in return for your commitment, diligence, and productivity, you’ll have a lot of autonomy during your working day. Some roles demand office hours (to fit our customers’ schedules), but we are committed to offering flexibility where possible. Happy employees make for happy customers, as demonstrated in our five-star reviews. Vestd’s excellence has also been recognised by The Europas, The Fintech Awards London, The Hustle Awards, TechRound, and BusinessCloud’s Fintech50.
Chief Revenue Officer - UK employer: Vestd
At Vestd, we pride ourselves on being a remote-first organisation that champions flexibility and work-life balance, making it an excellent employer for those seeking meaningful and rewarding employment. Our commitment to employee growth is evident through our personal training budgets, monthly recognition schemes, and a supportive team culture that celebrates diversity and inclusion. With a focus on innovation and collaboration, Vestd offers a unique opportunity to contribute to a mission-driven company while enjoying the autonomy and benefits of a modern workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Revenue Officer - UK
✨Get Involved in Industry Events
Jumping into industry events or leadership conferences can really help boost your visibility. Not only will you meet potential employers, but you’ll also get the chance to connect with other leaders in corporate management. Look for local or even virtual events that focus on leadership—every connection counts!
✨Engage in Professional Networks
Join professional management associations relevant to your career goals. These networks often host workshops, panels, and networking events that can put you in front of hiring managers. Plus, they can give you the scoop on upcoming roles, such as the full-time positions with companies like Vestd.
✨Showcase Your Leadership Skills
When reaching out to potential employers, particularly for leadership roles, demonstrate your leadership capabilities with real examples. Share stories from your previous positions that illustrate how you handled challenges and drove results. This will help you stand out when you apply to places like Vestd.
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We think you need these skills to ace Chief Revenue Officer - UK
Some tips for your application 🫡
Show Us Your Leadership Skills:In the corporate leadership and management field, it's essential to highlight your leadership experience. Use your CV to flesh out examples of how you've led teams to success or managed significant projects. We want to see specific instances where your actions made a tangible difference in your previous roles!
Quantify Your Achievements:Numbers talk, especially in management! When detailing your achievements in your CV or cover letter, don’t just say you improved team performance. Instead, say you boosted productivity by 30% over six months through effective strategy implementation. This makes your application pop and shows us what you can bring to Vestd.
Craft a Compelling Cover Letter:Your cover letter is your chance to narrate your professional journey. We’re looking for motivation and a clear understanding of what corporate leadership means to you. Dive into your aspirations and how they align with the values and vision of Vestd. Make it personal – we want to get to know you!
Tailor Your CV for Management Roles:Ensure your CV reflects the management skills that are essential for this role. Focus on competencies like strategic planning, team building, and problem-solving. Use a clean layout, and don’t forget to align your experiences with those keywords mentioned in the job listing. This will help you stand out from the crowd!
How to prepare for a job interview at Vestd
✨Showcase Your Leadership Style
You’ll want to thoroughly convey your unique approach to leadership. During the interview with Vestd, be ready to share real-life examples of how you've inspired and motivated teams in the past. Think about specific achievements that illustrate your strategic thinking and your ability to drive results.
✨Brush Up on Management Theories
Expect some technical questions related to management theories and practices. Brush up on concepts like transformational leadership, servant leadership, or situational leadership. Be prepared to discuss how you would apply these theories to the role at Vestd, especially in the specific context of the challenges they’re currently facing.
✨Craft Your Vision for the Company
Since this is a full-time leadership role, spending time thinking about your vision for Vestd could really set you apart. Consider potential strategies for growth and how you would lead teams towards achieving them. This shows not just enthusiasm, but also strategic foresight that they’ll likely be looking for in a candidate.
✨Emphasise Team Dynamics and Culture
In corporate leadership, team dynamics and organisational culture are everything. Be ready to discuss how you've fostered a positive work environment in previous roles. Bring up examples of how you've managed diverse teams effectively—this will resonate well at Vestd as they’re likely seeking a candidate who can enhance their workplace culture.
