Marketing Lead, Growth & Scale

Location: Remote/Hybrid working (UK-based). Hours: Full-Time 37.5 hours per week.

Salary: Up to £60k depending on experience, plus equity.

About Vestd: Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more. Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd’s big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team. Vestd is also a B Corp-certified company, which means we’re committed to balancing profit with purpose.

What success looks like in year one:

• You've built a marketing roadmap the BU leadership team actually uses.
• Marketing’s pipeline contribution from Growth and Scale is clearer, better measured and improving.
• Your two Coordinators are doing better work than they were before you arrived.
• Central Marketing trusts you to represent the BUs while staying aligned on brand, reporting and shared priorities.

What you’ll own:

• BU marketing strategy and roadmap - From commercial brief to prioritised plan, accountable for what's in and what's out.
• Pipeline and demand generation - Acquisition plans, channel performance, lead quality loops with Sales.
• Lifecycle and retention - Customer communications, renewal and expansion programmes, working alongside Customer Success.
• Performance reporting - tracking pipeline contribution, conversion and retention impact against company-wide metrics.
• Team Leadership - Day-to-day direction, coaching and line management of two Marketing Coordinators.

The role: We're looking for a senior marketer to lead the commercial marketing agenda for two of our largest business units, Growth and Scale. This isn't a campaign manager role: you'll be the person BU leadership turns to when they need to understand what marketing can do for their numbers, and the person who turns that into a clear, prioritised plan that gets delivered. You'll work closely with a central Marketing team and line-manage two Marketing Coordinators, so you'll need to be as comfortable influencing upwards and laterally as you are coaching a team and rolling up your sleeves on execution when it matters.

Essential elements for this role:

• Has owned end-to-end marketing performance for a BU, segment or revenue line in a B2B environment.
• Comfortable with the full funnel — acquisition through to retention and expansion, not just top-of-funnel.
• Has worked closely with Sales and Customer Success as commercial partners, not just internal clients.
• Has coached or managed junior team members.
• Operates well in matrixed environments — gets things done through influence as much as authority.
• Impeccable attention to detail and a high degree of accuracy.
• Excellent written and verbal communication skills.
• You must be comfortable with working in a remote-first environment.

Nice to have:

• Background in SaaS, fintech or a similarly commercially complex sector.
• Experience working alongside a central / shared marketing function.
• Startup/scaleup experience.
• Knowledge of shares and share schemes.
• Experience working in a remote-first team.

Our application process: We are accepting rolling applications for this role with no fixed end date. We will respond to every applicant, but we may only screen some candidates depending on the number of applications received. Our recruitment pipeline has a few stages, giving you plenty of opportunities to learn about Vestd as we take the time to find someone who is the best fit for the role.

A typical selection process might be:

• Apply online
• 20-minute screening call
• 45-minute interview with the hiring manager and team member
• Task-based assignment
• 45-minute team cultural interview
• 30-minute interview with the CEO

Why work at Vestd? Vestd is a great place to work. This job is remote-first, although attendance is required twice yearly at our in-person get-togethers. A flexible environment to help you achieve the best work/life balance. Equity, of course! (After the qualifying period). Monthly recognition scheme, where we celebrate our folk. Support with home working equipment. A personal training and development budget to keep your career and professional growth on track. Private medical insurance (after the qualifying period). Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion. Great team ethos, connect through regular team and company socials. 25 days annual leave plus one extra day per year of service (up to five days). Employer contribution pension scheme (after the qualifying period).

Culture fit: What makes Vestd folk collaborative, adaptable, and eager to grow? Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm. Adaptable - open to taking on responsibilities beyond the defined role as needed. Passionate about contributing to a culture of innovation, collaboration, and continuous improvement. Embraces technology to improve processes and drive efficiency.

Equality, diversity and inclusion (EDI) at Vestd: At Vestd, we prioritise equality, diversity, and inclusion. We’re committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts. We encourage applications from candidates with unique strengths and experiences. If you need any adjustments or support with your application, please let us know.

This job is based within the UK. You must be primarily UK-based and eligible to work in the country.