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- Tasks: Lead website growth, optimise conversions, and run experiments using AI tools.
- Company: Join Vestd, a forward-thinking tech company prioritising diversity and innovation.
- Benefits: Up to £50k salary, equity, flexible remote work, and personal development budget.
- Other info: Enjoy a vibrant team culture with regular socials and retreats.
- Why this job: Make a real impact on revenue growth while working with cutting-edge technology.
- Qualifications: Proven track record in conversion optimisation and strong front-end skills.
The predicted salary is between 45000 - 50000 £ per year.
Location: Remote/Hybrid working (UK-based).
Salary: Up to £45k-50k depending on experience, plus equity
Hours: Full-Time 37.5 hours per week
Equality, diversity and inclusion (EDI) at Vestd
At Vestd, we prioritise equality, diversity, and inclusion. We're committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts.
Research shows that while men are likely to apply when they meet 60% of a job's requirements, women and individuals from underrepresented groups often apply only when they meet every criterion. We understand the value of transferable skills and the unique perspectives that diversity brings. That's why we encourage applications from candidates with unique strengths and experiences. If you need any adjustments or support with your application, please let us know in your application or throughout the process.
The role
The Vestd website is one of our most important growth assets – and we're looking for someone to treat it like one. This is not a maintenance role. You'll own the site as a revenue channel: defining what gets built, running experiments that move pipeline metrics, and using AI tooling to ship faster and learn more quickly than a traditional team could. You'll sit within Marketing and will operate with high autonomy, working closely with the Growth Marketing Manager and supporting our five business units. The brief is simple: increase the website's contribution to revenue, continuously.
This is a technical role at heart. Strong front‐end fundamentals, a rigorous approach to conversion optimisation, and a genuine instinct for user experience are the foundations. The AI angle accelerates everything – it doesn't replace the craft.
The primary responsibilities of this role
- The website growth roadmap – prioritised against pipeline and acquisition goals, not a backlog of requests.
- Conversion optimisation across all key journeys: homepage, product pages, pricing, trial and demo flows.
- Experimentation velocity – hypothesis‐to‐result cycles, with AI tooling compressing the time between idea and insight.
- Page design and build from concept to launch, working in our CMS (HubSpot) with strong HTML, CSS and JS fundamentals.
- Technical page architecture that supports both search and AI visibility – schema markup, information hierarchy, structured data.
- Website performance: Core Web Vitals, technical health, load speed.
- Data and insight: GA4, heatmaps, session data – turning signals into decisions.
- CMS architecture and scalability – a site that's fast to update and consistent in quality.
Essential elements for this role
- Proven CRO and conversion improvement track record
- Proficient with HTML, CSS and JavaScript
- Expert‐level knowledge of HubSpot CMS / CRM
- Understanding of AI tooling (agentic web development, MPC)
- Solid UX / UI / design instincts
- Testing rigour and experimentation methodology
- Comfortable owning a growth channel with high autonomy
- Strong cross‐functional communicator
- Data‐led decision making – GA4, attribution, funnel analysis
- High bar for quality and clarity in UX and messaging
- Remote‐first mindset
Nice to have
- B2B SaaS / fintech background
- Technical SEO and LLM optimisation
- Schema markup and structured data
- Framer / Webflow experience
- API / webhook experience
- Startup/scaleup experience
- Knowledge of shares and share schemes
- Experience working in a remote team
How you work with AI
We're not looking for someone who dabbles with AI. We want someone who has fundamentally reconfigured how they work around it – using it to compress delivery cycles and run more experiments with less friction.
- Generating and pressure‐testing CRO hypotheses
- Briefing and iterating page variants at speed
- Automating routine audits and performance checks
- Building lightweight interactive experiences that would previously have required a separate developer resource.
What we'll give you
You won't be working in isolation. You'll have access to a freelance budget covering design, copy and development support – so you can pull in the right resource for the right job rather than being expected to do everything yourself. You'll also have genuine input into our tech stack and tooling decisions. The person in this role will have a seat at that table and real influence over the outcome. We take key person risk seriously. The freelance support model is partly about that: ensuring the growth channel doesn't stop when someone's on holiday.
How we'll measure success
- Pipeline contribution – demo requests, sign‐ups, conversion to opportunities
- Conversion rate improvement across key journeys, quarter on quarter
- Experimentation velocity – hypotheses tested, wins shipped, learnings documented
- Website performance – Core Web Vitals, load speed, UX quality
- Page delivery speed and CMS scalability
- Quality and clarity of reporting – decisions visible, not buried
Culture Fit
- Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm
- Adaptable – open to taking on responsibilities beyond the defined role as needed
- Passionate about contributing to a culture of innovation, collaboration, and continuous improvement
- Embraces technology to improve processes and drive efficiency
Why work at Vestd?
- This job is remote‐first, although attendance is required twice yearly at our in‐person get‐togethers
- A flexible environment to help you achieve the best work/life balance
- Equity, of course! (After the qualifying period)
- Monthly recognition scheme, where we celebrate our folk
- Support with home working equipment
- A personal training and development budget to keep your career and professional growth on track
- Private medical insurance (after the qualifying period)
- Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion
- Great team ethos, connect through regular team and company socials.
- 25 days annual leave plus one extra day per year of service (up to five days)
- Employer contribution pension scheme (after the qualifying period)
This job is based within the UK. You must be primarily UK-based and eligible to work in the country.
Web Growth Lead in London employer: Vestd Ltd
Contact Detail:
Vestd Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Growth Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to web growth and conversion optimisation. The more you rehearse, the more confident you'll feel when it’s showtime!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Web Growth Lead in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to lead web growth and make a real impact on our revenue.
Tailor Your CV: Make sure your CV is tailored to highlight your relevant experience and skills. Focus on your proven track record in conversion rate optimisation and any technical skills you have with HTML, CSS, and JavaScript. We love seeing how your unique strengths align with what we’re looking for!
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language and avoid jargon where possible. We appreciate clarity, especially when it comes to your achievements and how they relate to the role of Web Growth Lead.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team at Vestd!
How to prepare for a job interview at Vestd Ltd
✨Know Your Stuff
Make sure you brush up on your HTML, CSS, and JavaScript skills. Be ready to discuss how you've used these in past projects, especially in relation to conversion rate optimisation. The interviewers will want to see that you can not only talk the talk but also walk the walk.
✨Show Off Your Experimentation Mindset
Prepare examples of experiments you've run in the past. Discuss your hypothesis-to-result cycles and how you've used data to inform your decisions. This role is all about increasing website contribution to revenue, so demonstrating your testing rigour will be key.
✨Understand the Role of AI
Since this position involves using AI tooling, be ready to explain how you've integrated AI into your workflow. Share specific instances where AI has helped you compress delivery cycles or improve user experience. This will show that you're not just familiar with AI, but that you actively leverage it.
✨Cultural Fit Matters
Vestd values a culture of innovation and collaboration. Be prepared to discuss how you thrive in a startup environment and how you adapt to diverse challenges. Highlight your passion for contributing to a positive team ethos and your willingness to take on responsibilities beyond your defined role.