Chief Revenue Officer - UK

Location: Remote/Hybrid working (UK-based). Remote‑first, may require occasional meetups with the Senior Leadership Team.

Salary: Approx. £130k per annum, depending on experience, plus equity and benefits.

Hours: Full‑time, 37.5 hours per week.

About This Role

We’re looking for an experienced and strategic CRO to shape how we work at Vestd, optimizing the revenue engine across Marketing, Sales, Partnerships, and Customer Success. You will lead the centralised Marketing, Sales, and Customer Success resources, working closely with the CEO and Business Unit leaders on Go‑to‑Market strategies, marketing spend optimization, bottleneck removal, conversion improvement, clean data foundations ensuring teams deliver revenue each month. This is a critical role for a SaaS business entering its next phase of growth. The CRO will bring deep GTM experience, strong cross‑functional leadership, and a data‑driven mindset to unlock sustainable ARR growth and operational excellence.

Who are Vestd?

Vestd is a leading share‑tech platform for equity management, providing solutions for share schemes, fundraising, company secretarial services, and more. Our regulated platform simplifies popular and tax‑efficient share scheme types, empowering businesses to attract and retain talent. Vestd is B Corp‑certified and committed to balancing profit with purpose. Our mission is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are inclusive, fair, and hold ourselves to high social and environmental standards.

Equality, Diversity and Inclusion (EDI)

We prioritize EDI and build a respectful, inclusive, and diverse team. We encourage applicants from all backgrounds and welcome requests for adjustments or support during the application process.

Responsibilities

• Own value delivery from the full GTM tech stack (CRM, marketing automation, analytics).
• Ensure data integrity across CRM, billing, product usage, and analytics.
• Ensure teams are trained to use the systems consistently.
• Own company‑wide revenue plan, forecasting accuracy (ARR, MRR, pipeline health, churn/expansion), and performance management framework.
• Own revenue target‑setting frameworks, incentive design, and performance management aligning Business Units.
• Work with BU Leads to optimise marketing spend across ICPs and GTM plans.
• Collaborate with Analytics to build a single source of truth for revenue reporting and dashboards.
• Partner with the CEO, Finance, and Technology leadership to align commercial direction with product vision and strategy.
• Review and optimise lead management, qualification, handover, onboarding, and renewal processes.
• Simplify and standardise sales stages, definitions, pipeline hygiene, and workflows.
• Own and improve playbooks, SLAs, qualification frameworks, sales processes, onboarding flows, and upgrade paths.
• Improve ICP clarity and messaging for conversion assets.
• Evolve Vestd’s brand to support strategic objectives.
• Work with BU Sales to sharpen forecasting discipline and opportunity management.
• Collaborate with Business Unit CS to improve retention, identify expansion opportunities, and reduce churn risk.
• Own pricing and packaging across our equity management products.
• Own monetisation strategy, discount governance, and commercial guardrails.
• Bring Business Units, Finance, Analytics and Product together around clear metrics, shared definitions, and aligned goals.
• Integrate Marketing, Sales and CS into a best‑in‑class revenue function.
• Reinforce an operational culture of accountability, clarity, and high performance.
• Act as the final arbiter on revenue priorities, standards, and trade‑offs across BUs.

Essential Qualifications

• 7+ years of commercial SaaS leadership; 4+ years leading multi‑function revenue teams.
• Track record of scaling ARR in high‑growth SaaS.
• Deep knowledge of ICP segmentation, GTM design, and commercial modelling.
• Strong experience collaborating with Technology and Business Units.
• Executive presence and exceptional cross‑functional leadership.

Nice to Have

• Experience in FinTech, equity management, cap‑table platforms, valuations, or regulated environments.
• Appreciation of multi‑stakeholder SaaS purchasing cycles (CFOs, HR, legal teams).
• Experience with ABM and Enterprise Sales strategies.

Culture Fit

• Thrives in a startup environment, tackling diverse challenges with enthusiasm.
• Adaptable and willing to take on responsibilities beyond the defined role.
• Passionate about contributing to a culture of innovation, collaboration, and continuous improvement.
• Embraces technology to improve processes and drive efficiency.

Benefits & Culture

• Remote‑first flexibility with occasional in‑person gatherings twice a year.
• Equity after a qualifying period.
• Monthly recognition scheme.
• Support with home‑working equipment.
• Personal training and development budget.
• Private medical insurance with Aviva after a qualifying period.
• Team retreats twice a year.
• 25 days annual leave plus one extra day per year of service (up to five days).
• Employer contribution pension scheme after a qualifying period.

Why Work at Vestd?

We’re committed to continuous growth, operational excellence, and a meaningful mission. If you are autonomous, self‑driven, and looking for a role that challenges you while offering opportunity for impact, Vestd could be the perfect fit.

Application Process

We are accepting rolling applications with no fixed end date. Typical stages:

• Online application
• Short screening call
• Interview with the CEO and COO
• Interview with members of the team
• 30‑minute final interview with the CEO

We will keep candidates updated throughout. We appreciate inclusive and timely communication. This job is a permanent role within the UK. You must be primarily UK‑based and eligible to work in the country.

Seniority level: Executive

Employment type: Full‑time

Job function: Other

Industries: IT Services and IT Consulting