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- Tasks: Lead brand strategy and develop impactful marketing campaigns for our Laundry portfolio.
- Company: Join Vestacy, a dynamic company transforming houses into homes with trusted brands.
- Benefits: Enjoy career growth opportunities, mental wellbeing support, and access to our online learning academy.
- Why this job: Make a real impact in brand management while working with a passionate and innovative team.
- Qualifications: 3+ years in brand marketing with experience in 360 campaigns and digital marketing.
- Other info: We value potential and diversity, encouraging all to apply.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Vestacy is a standalone company with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day. Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.
Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.
As Brand Manager for our Laundry portfolio, you will play a critical role in shaping, growing, and protecting one of Vestacy’s most important categories. You’ll take full ownership of developing and executing the annual brand plan, ensuring the brand is positioned for sustainable growth in a highly competitive market. Working closely with our global trade, brand, media, sales, and supply teams, you will translate consumer and shopper insights into winning strategies, compelling campaigns, and impactful brand activations.
This role is ideal for a commercially minded marketer who thrives on end‑to‑end brand ownership, enjoys working cross‑functionally, and is passionate about driving category penetration, brand love, and financial performance.
Your responsibilities:
- Lead the development and delivery of the annual local brand plan, partnering with global trade and brand teams to build a robust NPD pipeline and a consumer‑centric communications strategy.
- Own the brand’s commercial performance, including the achievement of financial, P&L and market share targets.
- Drive cross‑functional collaboration with Global teams, Supply, Sales, and Finance to deliver successful commercial, innovation, and activation plans that meet strategic and financial objectives.
- Identify and champion business development initiatives (BDIs) grounded in strong consumer, shopper, and market insights to unlock incremental growth.
- Partner with media teams and external agencies to build fully integrated marketing campaigns (ATL, BTL, digital, shopper) that drive awareness, engagement, and conversion.
- Analyse and interpret multiple data sources (e.g., Nielsen, Kantar, internal reporting) to monitor brand performance and recommend corrective actions when needed.
- Support Trade Marketing with the development and execution of customer‑ and channel‑specific activation plans, product assortments, and promotional strategies.
- Partner closely with Sales teams, equipping them with compelling customer presentations and ensuring customer requirements are met to enable excellent in‑store execution.
The experience we’re looking for:
- Minimum 3 years’ experience in brand marketing.
- Developed 360 campaigns: including both traditional TV as well digital such as programmatic, social, OLV, etc with understanding of best in class creative practices across digital channels.
- Excellent analytical skills.
- Bachelor's degree, an MBA a plus but not required.
- Experience with digital marketing and online campaign management.
The skills for success:
- Data Analysis
- Ecommerce
- Adaptability and Innovation
- Social Media
- Ecommerce data
- Digital Marketing Expertise
- E-commerce Platforms
- FMCG/Consumer Health Experience
- Brand Management
- Project Management
- Analysing sales
- Customer Relationship Management (CRM)
What we offer:
We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
Equality:
We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.
Brand Manager, Laundry in Slough employer: Vestacy
Contact Detail:
Vestacy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager, Laundry in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current Vestacy employees on LinkedIn. You never know who might give you a heads-up about an opportunity or refer you directly.
✨Tip Number 2
Prepare for interviews by researching Vestacy’s brands and their market strategies. Show us that you’re not just passionate about laundry products but also understand how they fit into consumers' lives. Bring your A-game!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Brand Manager role. Highlight your successes in developing campaigns and driving brand growth, and don’t forget to share your passion for making homes better.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of the Vestacy family. Let’s transform houses into homes together!
We think you need these skills to ace Brand Manager, Laundry in Slough
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand and the role shine through. We want to see how much you care about transforming houses into homes and how you can contribute to our mission.
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing and campaign management. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements!
Be Data-Driven: Since we value analytical skills, include examples of how you've used data to drive decisions in your previous roles. Show us how you’ve turned insights into impactful strategies that led to growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Vestacy
✨Know Your Brands
Familiarise yourself with Vestacy's key brands like Air Wick and Cillit Bang. Understand their unique selling points and how they fit into the market. This will show your genuine interest and help you articulate how you can contribute to their growth.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data analysis in previous roles. Bring examples of how you've interpreted market insights to drive brand performance. This is crucial for a Brand Manager, so highlight your experience with tools like Nielsen or Kantar.
✨Demonstrate Cross-Functional Collaboration
Share specific instances where you've worked with different teams, such as sales or media, to achieve a common goal. Vestacy values collaboration, so illustrating your ability to work across functions will set you apart.
✨Prepare for Campaign Discussions
Think about successful 360 campaigns you've developed and be ready to discuss them. Highlight your understanding of both traditional and digital marketing channels, and how you can leverage these to create impactful brand activations.
