At a Glance
- Tasks: Lead impactful digital campaigns across BVOD, YouTube, and Online Display channels.
- Company: Join Vestacy, a dynamic company transforming houses into homes with trusted brands.
- Benefits: Enjoy career mobility, mental wellbeing support, and short-term bonus incentives.
- Other info: Embrace a culture of equality and growth, where every voice matters.
- Why this job: Be part of a team that values innovation and empowers you to make bold decisions.
- Qualifications: 3-5 years in programmatic media management and a strong grasp of digital KPIs.
The predicted salary is between 40000 - 50000 £ per year.
Join to apply for the Digital Media Manager - Social role at Vestacy. Vestacy is a standalone company carved out from Reckitt with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day. Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.
The Digital Activation Hub Team at Vestacy is a dynamic and highly skilled group dedicated to bridging the gap between marketing strategy and platform execution in digital media activations. This team is at the forefront of digital innovation, leveraging their extensive knowledge across various digital activation platforms to drive excellence in planning, execution & performance.
Reporting to the Digital Trading Lead you will be responsible for making sure our Digital media is planned strategically, and executed with precision across key programmatic platforms, thus ensuring the best use of the platform capabilities are harnessed and all media best practices are followed.
The Programmatic Media Manager plays a pivotal role in leading Essential Home’s category media activations, with a strategic focus on delivering impactful digital campaigns across BVOD, YouTube, and Online Display channels. This role involves providing critical support to the local media team and global teams, ensuring alignment with Essential Home’s overarching media objectives. You will be responsible for translating audience insights from our Connexions process, defining the role of digital platforms, planning & developing success models around key performance indicators (KPIs) such as reach, frequency, and placement strategy. You will oversee the daily media performance across BVOD/ SVOD, YouTube, and Online Display & Video channels, ensuring campaign optimizations are implemented. You will act as the senior digital expert for key programmatic platforms – responsible for developing & updating digital channel playbooks, advising on campaign set-up and leading a team of digital in‑house traders to support with the running of campaigns.
Your responsibilities
- Strategic (30%)
- Lead the development and execution of category media activation plans, ensuring they align with Essential Home’s marketing goals.
- Provide strategic support to the internal CE team and global teams, focusing on audience translations, platform roles + capability, critical KPIs & providing inputs into global strategic frameworks.
- Develop and update digital channel playbooks, championing best practices and new platform capabilities.
- Input into the Global Media Success model by testing and finalizing the key Digital KPIs for each brand across reach, frequency, phasing and placement strategy.
- Present key recommendations during full‑year brand planning, advising on digital media channels and in‑platform tactics that align with media communications objectives.
- Showcase planning rigor by utilizing key platform planning tools to provide the best recommendations, ensuring campaigns are strategically sound and optimized for success.
- Execution and Optimization (70%)
- Manage end‑to‑end campaign execution on BVOD, YouTube, and Online Display & Video channels, ensuring timely launches and accurate setup.
- Monitor daily campaign performance, making real‑time optimizations to improve efficiency and meet KPIs.
- Implement platform‑specific best practices for targeting, bidding, and creative formats to maximize impact.
- Leverage platform tools and betas to enhance campaign effectiveness and stay ahead of digital media innovations.
- Coordinate with internal teams (e.g., brand, analytics, finance) to align execution with broader marketing goals.
- Conduct A/B testing and test‑and‑learn pilots to identify scalable tactics and improve media productivity.
- Track and report on key metrics such as Reach and Frequency, and efficient Media Cost KPIs (Cost per completed View, cost per click etc.) providing actionable insights.
- Ensure accurate budget pacing and delivery, adjusting spend based on performance trends and seasonal shifts.
- Collaborate with external partners and platform reps to troubleshoot issues and unlock new opportunities.
- Document and share campaign learnings and case studies to inform future activations and team knowledge.
- Make budget/campaign adjustments in a timely manner in response to changes in‑flight to media plan updates.
- Generate and share regular performance reports with internal stakeholders.
- Handle finance reconciliations, ensuring accurate tracking and reporting of campaign budgets and expenditures.
The experience we’re looking for
- 3–5 years of hands‑on experience managing programmatic media campaigns across BVOD, YouTube, and Online Display channels.
- Proven track record of executing and optimizing performance‑driven campaigns, with a strong understanding of digital media KPIs.
- Experience working with programmatic media tools and dashboards, including campaign setup, budget pacing, and performance reporting.
- Familiarity with digital media strategy and planning, including seasonal activation calendars, promotional alignment, and audience targeting.
- Demonstrated ability to collaborate with cross‑functional teams (e.g., brand, sales, analytics) and external partners (e.g., agencies, platform reps) to drive campaign success.
- Exposure to test‑and‑learn methodologies and experience in scaling successful tactics across markets.
The skills for success
- Brand Strategy
- Category Strategy
- Presentation skills
- Drive Innovation
- Storytelling
- Creativity
- Marketing optimization
- Digital Marketing
- Commercial acumen
- Collaboration
- P&L management
- FMCG/Consumer Health Experience
- Brand Management
- Media Planning
- Media Strategy
- Negotiation
What we offer
We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short‑term bonus incentives.
Equality
We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.
Paid Social Manager employer: Vestacy
At Vestacy, we pride ourselves on being an exceptional employer that empowers our employees to take ownership of their roles and drive innovation. With a vibrant work culture that values collaboration and creativity, we offer extensive growth opportunities, including access to our online learning academy and career mobility initiatives. Located in a dynamic environment, our team enjoys the freedom to think big while contributing to meaningful projects that transform houses into homes.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, especially since Vestacy is all about transforming houses into homes. Tailor your answers to show how you align with their mission.
✨Tip Number 3
Showcase your skills through real examples. When discussing your experience, highlight specific campaigns you've managed and the results achieved. This will demonstrate your expertise in programmatic media and digital marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at Vestacy.
We think you need these skills to ace Paid Social Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Social Manager role. Highlight your experience with BVOD, YouTube, and Online Display channels, and show us how your skills align with our goals at Vestacy.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you’ve optimised campaigns and met KPIs in your previous roles.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also passionate about transforming houses into homes. Share your story and what drives you!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any updates from our team!
How to prepare for a job interview at Vestacy
✨Know Your Digital Media Inside Out
Make sure you brush up on your knowledge of BVOD, YouTube, and Online Display channels. Be ready to discuss specific campaigns you've managed and the KPIs you focused on. This shows you're not just familiar with the platforms but have hands-on experience that can benefit the team.
✨Showcase Your Strategic Thinking
Prepare to talk about how you've developed media activation plans in the past. Think about how you aligned these plans with marketing goals and what strategies you used to optimise performance. This will demonstrate your ability to think critically and strategically, which is key for this role.
✨Be Ready for Real-Time Problem Solving
Expect questions that test your ability to make quick decisions based on campaign performance. Have examples ready where you had to adjust budgets or tactics on the fly. This will highlight your agility and understanding of the fast-paced digital landscape.
✨Collaborate and Communicate
Since this role involves working with various teams, be prepared to discuss how you've collaborated with cross-functional teams in the past. Share examples of how you communicated insights and recommendations effectively, as this will show your teamwork skills and ability to drive success across departments.
