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- Tasks: Lead digital media strategy and brand content for Air Wick, driving growth and engagement.
- Company: Join Vestacy, a dynamic company transforming houses into homes with trusted brands.
- Benefits: Enjoy career mobility, online learning, mental wellbeing support, and bonus incentives.
- Other info: Embrace a culture of equality and growth, where every voice matters.
- Why this job: Make a real impact in a vibrant community focused on innovation and brand growth.
- Qualifications: Bachelor's degree and 3 years in media management; creativity and analytical skills are key.
The predicted salary is between 45000 - 55000 £ per year.
Vestacy is a standalone company with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day. Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.
Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.
About the role: As a Digital Communications Manager, you’ll have the opportunity to drive the brand growth in your market by leading the brand content and digital media strategy for Air Wick in line with country commercial strategy as set by the Area.
Your responsibilities:
- Champion Vestacy's mission.
- Responsible for the end-to-end experience of the brand on consumers, considering each touchpoint to the path to purchase.
- Find the right audience at the right time and communicate the right message across all digital media channels, including paid, owned, earned, and ecommerce (Amazon, TikTok, and eGrocery).
- Inspire and drive performance-based activation and optimisation against value proposition, content, and creative to optimise conversion.
- Lead all aspects of digital media activation from strategic and annual planning, content strategy & content adaptation, activation planning, ecommerce activation, and performance marketing.
- Manage budget allocations and optimisations across the funnel.
The experience we’re looking for:
- Minimum University educated (to Bachelors level) in a Commercial Subject.
- 3 years' experience in agency or client media management roles.
- Demonstrated proficiency across all media touchpoints; including but not limited to bVOD, OOH, Radio, YouTube, Meta, Search, Amazon, TikTok.
- A working knowledge of social media management would be desirable.
The skills for success:
- Consumer Insights
- Analytical skills
- Brand Strategy
- Category Strategy
- Presentation skills
- Drive Innovation
- New Product Development
- Storytelling
- Creativity
- Marketing optimisation
- Digital Marketing
- Commercial acumen
- Collaboration
- FMCG/Consumer Health Experience
What we offer: We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
Equality: We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.
Digital Communications Manager in Maidenhead employer: Vestacy
Contact Detail:
Vestacy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Communications Manager in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a Digital Communications Manager role where creativity and strategy are key.
✨Tip Number 3
Prepare for interviews by researching Vestacy and its brands. Understand their mission and values, and think about how your experience aligns with their goals. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Vestacy team.
We think you need these skills to ace Digital Communications Manager in Maidenhead
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about transforming houses into homes and how that aligns with our mission at Vestacy.
Tailor Your Experience: Make sure to highlight your relevant experience in digital communications and media management. We’re looking for someone who can drive brand growth, so connect your past roles to the responsibilities of the Digital Communications Manager position.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key skills and achievements stand out. This will help us see your potential quickly!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Vestacy
✨Know the Brand Inside Out
Before your interview, dive deep into Vestacy's mission and values. Familiarise yourself with their brands like Air Wick and Cillit Bang. This will not only show your enthusiasm but also help you align your answers with their goals.
✨Showcase Your Digital Savvy
Prepare to discuss your experience with various digital media channels. Be ready to share specific examples of how you've successfully managed campaigns across platforms like TikTok and Amazon. Highlight your analytical skills and how they’ve driven performance in past roles.
✨Emphasise Collaboration
Since the role involves working closely with brand teams and agencies, be prepared to talk about your collaborative experiences. Share stories that demonstrate your ability to work cross-functionally and how you’ve contributed to team success.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their approach to digital strategy or how they measure success in their campaigns. This shows your genuine interest in the role and helps you gauge if it’s the right fit for you.