Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day.
Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.
We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary.
Marketing
Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.
Together, these teams form a vibrant community where learning never stops. With access to our Marketing Academy, you’ll have endless opportunities to grow, upskill, and make your mark.
About the role
Are you ready to be at the forefront of e-commerce innovation? Reckitt is looking for an energetic Brand Manager with a knack for digital strategy and a passion for growth. Dive into the heart of online retail, and use your commercial flair to enhance our brands' presence on digital platforms. We offer the opportunity to shape the shopping experience for millions and transform our products' digital journey. Play a pivotal role in our company's future, and watch your career soar to new heights alongside the brands you elevate.
Your responsibilities
- Lead and deliver the annual brand plan, partnering with global trade and brand teams to build a strong NPD pipeline and consumer centric communications strategy.
- Own the brand’s commercial performance by delivering against financial, P&L, and market share targets.
- Drive cross functional collaboration across Global Brand, Supply, Sales, Media, and Finance to deliver impactful innovation, activation, and commercial plans.
- Identify and champion Business Development Initiatives (BDIs) using deep consumer, shopper, and market insights to unlock incremental growth.
- Collaborate with the Digital Communications Manager to develop and execute fully integrated marketing campaigns (ATL, BTL, digital, shopper), partnering with agencies to drive awareness, engagement, and conversion.
- Analyse brand and category performance data (Nielsen, Kantar, internal reporting) to diagnose issues and recommend corrective actions.
- Support Trade Marketing with customer specific activation plans, channel strategies, and promotional calendars.
- Partner with Sales teams to equip them with compelling customer sell ins and ensure strong retail execution.
The experience we're looking for
- 4+ years’ experience in brand or FMCG marketing, ideally with UK market experience.
- Proven track record in launching NPD and driving projects end to end.
- Experience delivering 360° campaigns across TV, digital, social, OLV, PR and shopper.
- Strong analytical capability with the ability to turn data into clear actions.
- Excellent written and verbal communication skills.
- High curiosity, initiative, and drive to succeed.
What we offer
We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
Equality
We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.
Brand Manager in Maidenhead employer: Vestacy
At Vestacy, we pride ourselves on being an exceptional employer that empowers our employees to take ownership and drive innovation. With a vibrant work culture that values collaboration and personal growth, we offer extensive career mobility opportunities, access to our Research and Development Academy, and a commitment to mental wellbeing support. Join us in transforming houses into homes while enjoying the benefits of working with some of the world's most trusted brands in a dynamic and supportive environment.
